Social Media Promotion—Even The Politicians Are Using It?

The first rule of marketing is that you go where the customers are—so it’s no surprise when millions (billions?) of people use social media that politicians start using it too. But politicians can also teach us a thing or two about how to use social media promotion effectively—and how social media, … [Continue reading]

How To Build An Authority Site 2014


Building an authority site in 2014 is not substantially different from previous years—although the increased competition for high-traffic keywords does mean that you should do extra keyword research. Also, more and more greyhat or slightly-scammy techniques are being deprecated or banned by Google, … [Continue reading]