“Why should I stay on your website?” It’s the question silently on the mind of every person who visits your website. When they get an answer which resonates with them, they’ll stay on your website not for seconds or minutes, but for hours. I once visited a website with a stated goal that … [Continue reading]
Offering Less Information Is MORE – Get More Subscriptions
Many people start their website without a solid plan to monetize the site. They think they can just offer free content through their blog and, magically, start selling something one day. That isn’t a solid strategy. The more free information you offer, the more you’ll attract an audience which … [Continue reading]
Social Media Promotion—Even The Politicians Are Using It?
The first rule of marketing is that you go where the customers are—so it’s no surprise when millions (billions?) of people use social media that politicians start using it too. But politicians can also teach us a thing or two about how to use social media promotion effectively—and how social media, … [Continue reading]
Why You Should Confess Your Ignorance To Build Your Credibility
You don’t know the answer to every question and it’s no shame to admit that. In fact, it’s no shame to admit that you hardly know any answers to any questions in a particular field—even if that’s the field you blog about. People constantly doubt experts, but they intuitively trust those who … [Continue reading]
How To Build An Authority Site 2014
Building an authority site in 2014 is not substantially different from previous years—although the increased competition for high-traffic keywords does mean that you should do extra keyword research. Also, more and more greyhat or slightly-scammy techniques are being deprecated or banned by Google, … [Continue reading]
5 Ways Mind Maps Can Help Build Your Website
I’m a huge fan of mind maps. Because they don’t confine you to just one direction—down—they’re a great way to generate an outline for a single post, an ebook, or an entire website. But they can also do so much more. Here are five of my favorite ways to use mind maps to help build a … [Continue reading]
Referral Traffic Versus Search Engine Traffic—Which Should We Rely On?
You should never rely on any source of traffic which you don’t absolutely control. Search engines and other sites can stop sending you traffic anytime they want—as many webmasters have discovered quite shockingly. But certain sources of traffic are more dependable than others. Referral Traffic: … [Continue reading]
Should All External Links Be Nofollow To Avoid A Google Penalty?
I have been hit with an outbound site-wide penalty, which isn't too bad for me as I only lost my Page Rank.. I didn't lose my search engine rankings. But now I am left wondering if I should nofollow all external links to avoid a Google penalty hitting my site again? Originally the nofollow … [Continue reading]
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