When I first started building websites a few years ago, I definitely made more than 10 critical SEO mistakes. Unfortunately I had to learn by trial and error and it seems like it has been a long road for me. Now I have a list of 10 critical SEO mistakes to avoid so you do not have to learn the hard way.
# 1. Correct keyword selection
I am really sorry I have to mention this because when you get into building websites, keywords can become a nightmare. If you do not have good keywords that people are searching for then your website could be doomed from the start. Not understanding this aspect and picking the wrong keywords can ruin a business and its earnings. Finding the right keywords is also vital and having the wrong keywords can be the reason your website isn’t converting.
#2. Onpage SEO mistakes
People often build websites and simply think that you can just publish content and everything else will somehow magically happen. Well search engine optimization onpage is extremely important as this is going to tell the search engines what your page is about. Please see what is search engine optimization. It will give you a better idea about what onpage SEO means. Let me just say, neglect it and you will regret it.
#3. URL and post title do not match content
We all know that the title of a page or post should represent what the actual content is about but what about the url? Not many people see the URL as being important but over the years we has been shown clear proof that the URL does count. Why do you think everyone recommends you have your main keyword in the domain name of your website?
So to clarify this I will use an example:
Title: 5 Tips for your next SEO campaign
Keyword: SEO campaign
Content: Must have 5 tips for a SEO Campaign
#4. Duplicate or bad content
Duplicate content is frowned upon and is one of the worst SEO mistakes that you can make. Webmasters are temped to try duplicate content as it is an easy way out, but its not worth it now days. Google and other search engines will ban you if you have only duplicate content on your website.
Maybe you are trying to create original content but it turns out to be junk. Did you know that it sometimes takes me two hours to write a great content, sometimes longer. Are you putting that effort in? I have had to improve my grammar, spelling, and writing style the hard way. People naturally presume I am a natural at writing and creating content, but this is not true, it is simply hard work.
Taking the easy way out is one of those SEO mistakes that people often try. Avoid duplicate content and make your website interesting and unique.
#5. Keyword stuffing
When people learn about SEO they go crazy and stuff their website with keywords that just do not fit. This is one of the common SEO mistakes to avoid. It just does not look good when you have a page with 50% keywords. How can you possibly make killer content when you have stuffed it with keywords.
#6. Poor navigation and internal linking
People need to easily navigate your website and your links and navigation counts for SEO. Linking to other internal pages on your website using the right anchor text is seriously important. It is like an endorsement from your own website, agreeing that the article you are pointing to is about what the anchor text states.
Also choosing the best WordPress theme plays a big part in the SEO of your website and the main navigation system.
#7. Wrong Backlinks
Creating backlinks that have the wrong anchor text is definitely one of those fatal SEO mistakes that can make or break your website. There is a delicate balance required here also.
- You need to make backlinks pointing to your website using the keyword in the anchor text.
- The anchor text needs to be varied but mean the same thing.
- The anchor text must directly relate to the content on the page.
Here is an example using the SEO campaign keyword from above:
Anchor text: SEO campaign, new SEO Campaign, SEO campaign tips, and so on…
Content: All about SEO campaign
#8. Neglecting SEO on internal pages
Some webmasters simply think they only have to optimize for their homepage and neglect all other content. This is one of the major SEO mistakes to avoid. Each page and post on your website has its own life and personality, make sure you treat it as an individual.
If you have a large website you can choose the most popular landing pages on your website to concentrate on optimizing.
#9. No ALT tag on images
You have included an image in your post but haven’t included an ALT tag with your keywords in it. Oh no this is one of those bad SEO mistakes as Google cannot tell what the image is about if you do not label it. You will also miss out on targeted traffic as images can be found in the search engines and bring you website traffic.
#10. Over Optimizing
There is a delicate balance doing what is needed but overdoing will get you penalized! I guess that’s why I use SEOpressor because it will tell me if I am going over the limits of onpage SEO. This SEO mistake is sometimes done unintentionally by adding too many keywords or optimizing so much that the text in not readable any longer. If you accidentally over optimized one or two posts on your website those articles may drop out of the search engines. But if you do this on too many pages you entire website may get banned.
SEO mistakes should be avoided at all costs. Google is not out to get you, they are just looking for high quality websites to rank in the search engines.
Over the years I have committed some of these SEO mistakes but I hope you can avoid them like the plague now that you have read this article.