Choosing the right blog to submit a guest posts to can be a daunting task for a new Webmaster trying to promote a new website. Guest blogging is now a massive way to boost your business when you are starting a website from scratch. This is probably the number one way to grab traffic and create a community very quickly. As long as you have a ready-made website fit for your new visitors, with interesting content, and goodies to make them hang around.
You cannot just go out and choose any blog to submit a guest posts to. Of course that would be too easy wouldn’t it? Accepting guest posts on your website is another story!
It is not a good idea to add guest posts to a website where the owner has a bad reputation. It takes a lot of time to build up a good reputation on the Internet, as it is such a big place, so why ruin it by posting on the wrong website. I have seen some fantastic bloggers ruin their reputations with something as simple as one blog post. Make sure you choose a blog where the Webmaster cares about his or her reputation.
#2. Blogging ethics
The blogger might be a great person, really successful, with a fantastic blog. Well all the boxes are ticked but then the blogger recommends black hat tactics in SEO or maybe pushes bad products just to get the dollar.. Oh no.. Make sure you check out what kind of blogging ethics the Webmaster has before you submit a guest post.
I believe that before accepting guest posts you need to build up your blog a bit and make it attractive to other webmasters. That means building your blog to a stage where it has approximately 500 visits per day and possibly a Pr2 or more.
Low traffic blogs are good to post on for search engine optimization purposes as every backlink you get counts. If you need to pump up your blog, see my 20 often forgotten traffic tips to give you a boost.
#4. Post promotion
Some bloggers have no idea about SEO or post promotion. I seriously like to promote each new post by creating back links to it, which really helps in the search engine rankings. This kind of promotion will see your blog post with more traffic for a longer period of time, even when he it has moved off the FrontPage.
#5. Publishing rate
Pumping articles through too fast is a crime in my eyes.. Especially if you have people guest posting as you are not giving them fair exposure for their contributed content. Too much content is impossible to control and promote and it seems that your guest post is going off into the desert, when no one ventures.
I like blogs where your guest post is featured on the front page for a fair amount of time. This allows it to gather its audience and attract more comments.
#6. SEO – Choosing the right blog to submit a guest post
I do not want to guest post on a website that is eventually going to send my hard work into the desert because they have not carried out proper SEO. What happens when your post is no longer new and getting promoted, where does it go?
How are people going to find your post once it has left the frontpage. Think about this? Some webmasters bury articles in archives that literally take a rocket scientist to navigate. I prefer to submit a guest post on a blog that is going to link to your posts from other newer posts as well as have a decent way to find old articles. SEO includes site navigation and internal linking.
#7. Internal linking
Some bloggers ignore internal linking altogether but have fantastic blogs. This is a bummer as internal linking ensures that your post is revived every so often when it is linked to from a new post.Internal linking should be part of every bloggers daily blogging routine.
#8. Extreme linking
Some Webmasters usually let you have two or three back links in the post that you submit. This is great, but when they add their links, some Webmasters really overdo it. This turns me off completely! I believe that to links every 500 or so words is quite enough. Some Webmasters are putting in 5 to 10 links which just make sure guest post look like trash.
Internal linking is great, but when you overdo it, it just looks like spam.
#9. Blog Design
You might think this is getting a bit fussy but think about this…If you want to play with the pros you have to look like one. This means that your blog needs to be pleasing to the eye, well aligned, and no major mistakes showing. If you are ready to include your blog in the race you need to think about choosing a premium WordPress theme for your blog. This sounds expensive, but it is not.
I definitely do not recommend using free themes as they come with no support and you cannot trust that they will be upgraded when WordPress is upgraded. There are so many themes available out there that Webmasters have no excuse as to why they do not have a professional theme. I personally use Thesis, Socrates, Elegant themes, and that’s about it. When you are choosing which blog to submit your guest post to, the design of the website and the navigation system is very important.
#10. The right audience
One of the most important factors to consider when choosing the right blog to submit a guest post to is the relevance. It is the blog related to your niche? I see people submitting guest posts to blogs and then linking to their unrelated sites. Yes the post that they submitted was related to the blog that they submitted to, however the links leading out related to something completely different. This is an absolute waste of time. These links might account for a tiny bit of search engine optimization, however they do not usually count for getting traffic to your website. For example if you write an article on this blog about building a website from scratch, and then link out to a post on how to wash your dog, how do you think that can work? Don’t you think it would be better to link out to something related to building a website.
Therefore you have to find the right blog to submit a guest post that has the right audience for your niche.