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I’ve been checking my stats lately and have seen a fantastic rise in traffic coming from my Facebook business page. This is simply because I have been promoting my Facebook business page. I have been promoting every post I write, not only on my Facebook page, but on other pages as well. The visitors coming from Facebook have also proven to be not too bad at converting. This means that they are actually bringing money into my business, not one of the top money earners, it possibly could be in the future though.

I have had my Facebook business page for a long time, and left the to its own devices by using auto update programs to enter in a new status each time I post an article on my blog. I thought this method would be enough, but when I started actually using my Facebook business page, I realized that it could give me so much more. This

10 tips for making the best Facebook business page

1. Naming your page

Create your Facebook business page using keywords from your website or business. It is important to use keywords in everything you do, as when people are searching, every little bit helps. You also want people to know what your page is about when they land on it. Do not think of some fancy name and let people wonder what the hell the page is about?

Watch this YouTube video on how to create a Facebook page.

2.  Facebook business page promotion

Grab a badge or a link to promote your Facebook business page to your customers and fans.you can choose a simple link or a massive box showing all your fans on it. In the screen shot below it shows a picture of my Facebook like box that I have placed on my website. I simply pasted the code that I got from Facebook into a text widget and placed it into the side bar on the right. Make sure you go and press the like button!

Watch this video on how to place a Facebook like box on your website. To find your Facebook page, the directions have changed, as a Facebook website has changed. Go to your account in the top right corner and press on the drop-down Arrow next to it. Then choose manage pages from the menu.

3.  Customize your Facebook business page

Make sure you investigate how your Facebook business page looks before inviting your new friends and visitors. Check out every Up the top to make sure there is content on it. This is just the professional thing to do.

4.  Branding your page

Many people do not use the Facebook page to its full potential. They simply throw up a small picture as the profile picture and think that this is enough to attract new fans.I like to create a 200×600 pixel branding banner for the side bar of my Facebook business page. This takes up a lot of space and looks great! It is like being offered space in a newspaper and only taking up not even a quarter of it. Why would anyone do that?

5. Spreading the word

Even though you have added badges and links to your website, what about everywhere else? Add a link to your Facebook page in your e-mail signatures,correspondence, business cards, and anything you can think of. Most profiles on websites let you connect into your Facebook account. For example most forums now days, allow you to have your own little Facebook icon under your name. Therefore each post you make has a link to your Facebook page.

6.   Update your Facebook page

Post news and new blog posts to your Facebook page status. I do not like using auto posting status updates as it does not allow you to customize it and put your say with it. Also if you personally do it you will probably encourage more conversations between the visitors. Do not only post content from only your website; update your status with any great content you think your readers will enjoy.

7. Facebook page options

Most people forget to set their Facebook page options up correctly. You need to set options such as if people can post on your wall or not, what page a new visitor lands on, and who can see your updates. If you do not know how to get to the settings for your Facebook page, watch the video in number eight and it will show you a few things.

8. Add a custom made landing page

Make your own customized Facebook landing page where you can put images, videos, and even an opt in form. It is just like a website page and it is great for branding and advertising your business. some people add in actions for people to do. For example a number one action would be to press the like button above to join the page, the next action would be to sign up for a newsletter, and maybe another action could be to download a free report.

Watch this video below to see how to make a custom FBML ( Facebook markup language) tab to use as a landing page for your Facebook business page.

9. Networking with others

Work with other Facebook business page owners that have similar topics. Webmasters are used to doing this as this is the way we work. We are always exchanging links and promoting each other’s products. Going connect with other business owners within your niche and see if they will post your updates on the Facebook page as well.

10. Encourage interaction

Allow your visitors to post to your Facebook business page wall could be the difference between a dead Facebook page and one that is pumping with interaction and comments.. Which one do you want? you cannot be scared of a little bit of competition as some other Webmasters may also be your customers, you never know.

Watch this video below to see how you can make the best Facebook business page

I personally cannot believe that it is totally free to be involved, and even have your own page, on a website that receives so much traffic. If you want to advertise on a website of this calibre it would cost an absolute fortune. This is why we cannot deny that a Facebook business page is the best value advertising for your business.

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13 Comments

1. 

   nick

   March 8, 2012 at 10:57 am

   Thanks for your sharing!
   BTW, I found another awesome Facebook app that can auto post WordPress posts into Facebook Fan Pages with few clicks of Mouse..
   Try out at http://08f2ddpblek6tatmh8kbw50l7c.hop.clickbank.net/

   Enjoy

   Reply
2. 

   Mark Tesa

   September 25, 2011 at 4:01 am

   Having a Facebook business page is probably one of the best business ideas you can think of. Facebook has a wide variety of users and therefore having that page can actually increase traffic to your blog at a fast rate. It may not be so good when you start it but with time it has loads of benefits.

   Reply
3. 

   Brenda White

   September 9, 2011 at 10:13 pm

   Having a fan page promotion cost much so I resorted to manually promoting my page by posting to other related page and talking to some friends to help promote the page.
   Brenda White recently posted..ייעוץ זוגי

   Reply
4. 

   Zhyra Bonete

   September 8, 2011 at 11:32 pm

   Well, it’s all free when doing your own page for website traffic. It gives a lot of benefits when advertising. Social network has a great number of people and its the best way to start a business in facebook.
   Zhyra Bonete recently posted..Small Business Security Systems

   Reply
5. 

   weight loss

   August 17, 2011 at 8:57 pm

   Inter-link all your social networking sites/groups/pages. So put your Twitter link on Facebook, your YouTube stuff on Twitter and make sure they’re all connected.
   Linkedin is alright for the more serious business networking, but Facebook is certainly more fun and light-hearted.
   weight loss recently posted..By: Bio Oil « Phoenix Tradelinks

   Reply
6. 

   Kevin Royster

   August 8, 2011 at 7:40 am

   Facebook is a little bit of an engima to your typical business owner. They all hear that you have to be on it. They all want to get on it. Noone one knows what to do once they do get on it. This guide is a big help in that aspect. Now if the non internet savy can understand the value of advertising for exposure they would be well on their way.
   Kevin Royster recently posted..How To Get Business Credit and Vendor Terms GUARANTEED – The Real Benefit of Business Cash Coverage

   Reply
7. 

   InspiroHost

   April 15, 2011 at 2:32 am

   With these very useful tips, I can now improve my Facebook pages and get more people to pay it a visit. Thanks so much for these tips.
   InspiroHost recently posted..Is your company disaster proof

   Reply
8. 

   Hyacinth

   March 6, 2011 at 9:40 pm

   I wanna try that, too. These article can help so many people who are intend to have great promotions.

   Reply
9. 

   Bryan

   February 28, 2011 at 12:59 pm

   Same with me shiva i also want to try it myself for my site. Ive got to talk to our web designer though to come up with better designing and branding, really like this post.

   Reply
10. 

    Shiva

    February 19, 2011 at 8:56 pm

    Facebook pages is one great way of promotion, I have been thinking a lot of making a custom landing page but have not been able to get time to do so. I am surely going to try to redesign my landing page this weekend and about the 200X600 banner thing, thanks a lot for suggesting it, I just forget we can add any size image as our profile pic
    Shiva recently posted..The Noob’s Guide To Internet Marketing

    Reply
11. 

    it outsourcing

    February 7, 2011 at 4:58 pm

    i been using facebook for a while now and it’s really effective way to promote our websites and generate traffic. Im excited to learn to customize my facebook pages because i havent done it yet. thanks..

    Reply
12. 

    Iroko

    February 6, 2011 at 1:04 pm

    For bloggers and people that intend to add so many functionality to your facebook page, please do make the mistake of creating a community page, it limits you somehow, like be unable to make an optin page or a video page as the first page your visit would see…
    Thanks for such a detailed post…welldone
    Iroko recently posted..Blog Commenting-How To Be The First Using Google Alerts

    Reply

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