By now you probably know that one of the best viral marketing strategies to generate traffic and sales is to give away something of value. This could mean giving away a free report, an entire e-book, a Webinar series or video, a piece of software, and so on. The list could go on but there are some common viral marketing strategies that you can implement to make sure your product goes viral and gives you the results you desire. There are many ways to generate website traffic and this is just another great one!
You do not have to reinvent the wheel, you just have to deliver the content in your own words, and in your own way. People will enjoy reading your free report if they can see your personality shining through. Always include some personal experiences and examples to show that you know what you’re talking about.
Did you ever here the saying “a friend of a friend of a friend told me”? Or what about how rumors spread or even chain letters. Remember those crazy letters that you had to pass on or else.. Wouldn’t it be great if your viral marketing strategies spread like that?
10 Viral Marketing Strategies
Every blogger I know is trying to implement viral marketing strategies but unfortunately it does not always work. Here are some viral marketing strategies I like to use.
#1. Free giveaway lead magnet
All free giveaways must lead to somewhere and if it does it will need a call to action. Therefore in a video you need to ask people to click on a link to your website or tell them what to do. In a free PDF you will need to include links and also tell people what to do. The main problem people encounter with free giveaways is uploading a PDF to a server and getting the HTML link right.
Characteristics of a free report:
- great information
- presented nicely
- easy to navigate
- links to your website
- affiliate links
- your website branding (URL)
Characteristics of a free video:
- mouth watering information
- teasing with the promise of more information
- call to action
- link to goal
#2. Plan your Viral Marketing Strategies
What is the goal of your free report? Is it to make money online with affiliate sales or is it to get people back to your website? Whatever it is you must map out a plan of where your visitors are expected to travel and also why they are expected to go down this path. It is essentially a funnel to squeeze your visitors through. It is not always a sales funnel, or an obvious one, but if done right, everything leads to a sale in the end.
#3. Share a real secret
By now the Internet has experienced a major case of information overload and to make your special report special, you will need to share a secret or new tip that no one else has heard of. It could even be an experience that you have had or even a great idea that you have come up with yourself. If you can not think of anything you can do extensive research for your product, mention as many tips as you can, and hopefully the reader will learn something new out of thathen you become experienced in your niche, coming up with new concepts and ideas will not be a problem for you.
You can no longer get away with boring regurgitated information as most of us have seen it all by now.
#4. Give value
Even if you are new to the Internet marketing game, you would have received someone’s free giveaway report. When the free giveaway is simply a piece of junk it is a disappointment and it makes the website visitor angry. In fact if you have tempted them with the free report after signing up to your list, they may unsubscribe as soon as possible if you give them a worthless report.
- supply interesting information
- entertain and intrigue
- temp and tease
- call to action
#5. A free giveaway in the free giveaway
This is something that most Webmasters neglect to do when implementing viral marketing strategies. They give away a report or a free video and do not lead the visitors anywhere else after that. Giving them another gift to tempt them along is a great way to impress them. It sets your trust in stone. Well that might be a bit overboard but it can only do good things. 🙂
What if the person accepted your first giveaway and was not so impressed by it, however they were still curious to see the next freebie you had already promised. This means you have a second chance before losing this person forever. You can either make them aware that they will receive something else or use an exit pop to stop them from leaving your page.
#6. Put social media buttons into your report
You can either gather new friends to follow you or even tweet about your free giveaway. Think about it? What is stopping you from putting a link to your Facebook page, your Youtube video channel, or anything else you choose to. It not like adding Social media buttons to your website but it is still relatively easy.
So to use this URL you need to change a few things to customize it to suit you.
After customizing this link, when you press on it you will see the following Twitter page. See screenshot below.
If you are on my list I am sending out an amazing PDF about putting all sorts of social buttons and links into a PDF. Wild PDF that one. (In two days time)
#7. Make it look professional
It is not hard to make a free giveaway PDF file look professional. You can simply start I making a word document and formatting it with headings, subtitles, and the occasional picture or screenshot. After you have created your fantastic looking Microsoft word document you simply have to now save it as a PDF file. Do not get too fancy because it is the information that really counts in the end.
#8. Distribute your giveaway
Get off your bum and get your viral marketing strategies into gear and give away your free report. Do not just sit there and wait for people to sign up to your list. There are so many other ways to get your free product out there!
- send it to your e-mail list
- blog about it
- social sharing
- submit to Amazon Kindle (sell as cheap as possible)
- guest post about it. Here is a guest blogging ebook to help you out.
- get interviewed about it
- upload it to document sharing websites
- add the giveaway to your forum signature
- give it away to other Webmasters to give away (especially if they do not have their own giveaway)
#9. Link build to your giveaway landing page
People often make a landing page for a free giveaway and only link within their own blog. I have given you some ideas above but I also like to put a video on Youtube and link back to the free giveaway. I also like to mention the free giveaway in the video and make a call to action. You could even make a video mini-series which all lead to your giveaway landing page.
#10. A slow viral marketing campaign is boring!
Don’t take your time releasing a viral marketing campaign as it is best to start doing this strategy straight from the start. Creating a viral marketing campaign is definitely a great strategy to generate traffic and sales are you new business. Why wait? Hit the market hard and fast and shock people with the quality of your content.
People often try these viral marketing strategies to generate traffic, however some fail to complete some important steps. Simple things like neglecting to have a plan or goal for your free giveaway is a showstopper from the beginning. The free giveaway is not just a free giveaway, it is a complete system. The system must guide your website visitor through each step and end up at the goal that you were aiming for. Otherwise what is the purpose for the freebie?
What can a viral marketing strategies like a free eBook do for your website?
Giving away a free PDF report can generate traffic for years to come if done correctly. I have had PDF’s floating around the internet for years and I still make sales from products mentioned in them and still also get website traffic. You can call this a passive sales machine or even a passive traffic machine. Either way, these viral marketing strategies have worked for me.
If you have any viral marketing strategies to share please comment below as I am running out of ideas!