The first rule of marketing is that you go where the customers are—so it’s no surprise when millions (billions?) of people use social media that politicians start using it too. But politicians can also teach us a thing or two about how to use social media promotion effectively—and how social media, if used wrong, can […]
Archives for June 2014
Why You Should Confess Your Ignorance To Build Your Credibility
You don’t know the answer to every question and it’s no shame to admit that. In fact, it’s no shame to admit that you hardly know any answers to any questions in a particular field—even if that’s the field you blog about. People constantly doubt experts, but they intuitively trust those who confess their own […]
How To Build An Authority Site 2014
Building an authority site in 2014 is not substantially different from previous years—although the increased competition for high-traffic keywords does mean that you should do extra keyword research. Also, more and more greyhat or slightly-scammy techniques are being deprecated or banned by Google, so you’ll have to build your authority site in 2014 using good […]
