If this sounds a bit crazy doesn’t it? I’m paying $29 a month for an Aweber account and then I send out one e-mail that brings in a profit of $500. So obviously buying Aweber is a fantastic investment for me!
Anyway this is my crazy way of writing a Aweber review, as I could tell you the boring features, but I would rather show you the exciting results.
We all know that Aweber is:
- The world’s leading e-mail marketing company.
- So dam easy to use!
- A company that is built for conversions.
- Gives you detailed stats from email campaigns.
All this is absolutely fantastic, but that does not mean you are going to get your money’s worth.
E-mail Marketing is a Skill
E-mail marketing used to be just a case of sending e-mails and asking people to buy stuff. Nowadays it is a little bit more difficult than that because you might accumulate too many spam complaints which can effectively kill your e-mailing reputation.
The first e-mail marketing skill that I would recommend you learn is to not pi** people off. The simple way to avoid this is to give people the information that they actually signed up for. Just take a moment to think about that.
- Stop telling them the latest and greatest product for sale. That is the best way to burn your list.
- Stop sending silly information just for the sake of sending. An engaged subscriber will wait for quality.
- If you do not know how to make money gracefully through your list, you should only do emails that will please your subscribers.
You can signup for an Aweber account but that does not mean you are going to get away with sending constant sales letters to your subscribers.
Aweber VS Mailchimp
I used to be a loyal Mailchimp customer and had a few big lists in my account. I have to admit that I was extremely attracted to the free signup period, kind of hoping that I would never have to become a paying customer. Anyway that was not the case. My lists grew at an alarming rate, even though I was continually culling non openers from my email lists.
Anyway I ended up paying a minimum of $50 per month for my e-mail marketing. At the time it was a bit of a waste as I didn’t really know what to do with my list. I would send an e-mail here and there, set up some simple autoresponders which might or might not have worked, and basically wasted the whole account. This went on for a few years until I really decided to completely clean out my list.
I had spent $50 x 12 months x 3 years = $1800
So I deleted a huge chunk of my subscribers until my list was full of people that actually wanted to be on my list. This took me to the $30 mark for the account, possibly less. The unfortunate thing was that Mailchimp would not reduce my fees and kept charging me for the larger subscriber list.
It was at this point that I investigated Aweber, found them to be so much cheaper, even after considering that they only had a short free trial. I signed up and exported all (well most) of my lists to Aweber. This was a big risk in itself, as not all of my subscribers opted to sign up to my new list. I have to tell you that I was a little bit worried.
When I started sending emails to my subscribers I noticed an amazing response. The ones that did sign up for my new list and moved to AWeber with me, they were engaged and waiting for my e-mails. These people were really quadruple optins.
Anyway since being with Aweber, I have never made so much money through my list! I am getting a moderate amount of signups every day (without pushing freebies) and just an all round awesome response. I also have to mention that my account is only costing $29 at the moment. (not for long though)
I Setup an Autoresponder Series
Some Webmasters say that setting up an autoresponder series is not a personal way to deal with your e-mail marketing. I would have to argue with this as it greatly depends on what kind of e-mails you are sending. I actually get people replying to the canned messages I send and I reply back. There is something personal going on there. Hmm.
The messages I created were interesting and were based on what is popular on my site. I already knew what the readers wanted to see so I gave it to them in the form of an email sequence.
For example my list for building a WordPress website goes a bit like this;
- Is WordPress for you?
- Buying Hosting and a domain.
- Installing your site the right way.
- Customising your site and laying the foundations.
- Choosing a theme.
- Branding your business.
I said I would show people how to build a successful website and all of this stuff needs to be done before you can do anything else, therefore this information is valuable for my subscribers.
With an autoresponder series you can still send awesome content to your subscribers so do not ignore this amazing tool because others have bad mouthed it.
Which Email Gave me $500 Profit?
I know you all like a real life examples so I will show you some BUT there are a few factors that contribute to actually making money from your list.
- I give my list very targeted emails, never off the path, as you can see from above.
- I always remember what my site is about and why people sign up for my list.
- I track the results of individual emails so I can see what works. That is the only reason I know how to make money from my list.
- I am human and I have made terrible mistakes with my lists.
- I make money from the autoresponder but that is not the point. The auto emails got my subscribers engaged and interested to go forward.
- I sent three extra emails before sending one that had the possibility of making money. Like here is a free ??? or here some awesome info and this is why you should read it. No selling.
So now for the email. When I tell you what it is you will say, “Oh is that all?” The thing is, it is the preparation that actually enabled me to make sales.
Huge Half Price Hostgator Hosting only 4 hours left!
Hostgaotr has 51% off their hosting today only and there is 4 hours left.. I am a bit late with the email.
Here is my link if you want to get the discount.
No need for a coupon code, just visit the site within the next 4 hours to get the discount!
I made 5 confirmed sales at $100. (Did you notice the spelling mistake. I was in a hurry?)
And the funny thing is that ONLY 57 people opened this email. WTF? Aweber tells me exactly who opened this email and now I can send directly to them. Now I know they are interested in hosting as my subject line was dead obvious!
I would have sent another email to the ones that did not open but I did not have time. That’s ok though, as now I have 52 people that were thinking about buying hosting and 5 that bought through my link.
Take the Aweber Trial for 30 Days
You can see how valuable my Aweber account is and you must remember this is only one email example for one of my small lists. The potential is awesome and $29 for my account is a crime! I feel bad.
Anyway guys, if you enjoyed my Aweber Review, go through my link (http://letsbuildwebsites.com/Aweber) and take the free 30 day trial. This is something that you will NOT regret! If you take the plunge, comment below and I will send you an awesome email marketing report with real life examples and tips for you to kick butt!
If you already use Aweber, share some of your amazing success stories below!