3 Steps to More Sales By Split Testing Your Email Messages in Aweber

• Tweet
• Pin It

Take a look at that last promotion you sent. Hopefully you are already signed up with Aweber, the best email marketing service.

Go ahead, open it up.

How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it?

Good! But opens and clicks only measure interest. They’re probably not your end goal. (not if you are here to make money)

Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates.

The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account.

Step 1: Set Up Sales Tracking

First, you’ll need to make sure you’re tracking the purchases subscribers are making in response to each broadcast.

You can do this with sales tracking. If you’ve already set this up, skip to step 2. If you haven’t yet, head over to our Knowledge Base and follow these steps.

Once you’re ready, it’s time for…

Step 2: Tweak Your Promotional Broadcast

Start with your original broadcast design. The goal is to see if a different version will sell more, so you’ll need to create that other version.

To get started, take a look at:

• Your call to action. Is your design eye-catching enough? Would different words be more compelling? Should it move above the fold (the point where readers need to scroll to see more)?
• Your text-to-image ratio. Experts recommend a blend of 60% text to 40% images to illustrate your message while avoiding spam traps.
• Your preheader. Do you have a whitelisting request? A link to your newsletter online? An unsubscribe link?
• Your format. Are you using the best layout for your content? Or should you try one of these options instead?
• Your images and copy. Are you presenting your product or service in the best possible light? Or would your readers respond better to something else?

Step 3: Split Test For the Winning Design

To figure out which design will generate more sales, use the broadcast split testing feature in your account. This sends each version to a randomly selected, equally sized audience so you’ll get the most accurate results.

After the broadcasts go out, follow the QuickStats for each version to keep track of sales. (Just click on the subject on the Broadcast page to see how they’re doing.)

Once you have the winning version, you know what design to use for future promotions!

How Likely Are You to Follow These Steps?

Does setting up sales tracking and a split test sound like something you’re likely to do?

If it does, what changes do you think you’ll test? I would love to hear about your results! I split test everything I can. If some post or page shows me a good sign I am in there split testing ASAP.

If you are not split testing your email messages, what’s standing in your way?

Related Posts

• 

  Tips to Avoid Spam Complaints for your Emails and Newsletters
  Tips to Avoid Spam Complaints for your Emails and Newsletters
• 

  Is Email Marketing Worth Your Time?
  Is Email Marketing Worth Your Time?
• 

  Increase Email Open Rates by 3x Higher Than Average
  Increase Email Open Rates by 3x Higher Than Average

28 Comments

1. 

   Brenda Macalino

   December 6, 2012 at 2:25 am

   Hi there Mits, thanks for the tutorial you share in here, that was really helpful and I will try that this week..
   Brenda Macalino recently posted..לימודי דמיון מודרך

   Reply
2. 

   Adam

   October 29, 2012 at 5:01 pm

   Aweber is the best autoresponder and they have very friendly user interface..

   Thnaks mitz for this 3 steps! 2 of the steps above already tested by me, and i will use another step to see another great result later. =)
   Will updating to you soon.
   Adam recently posted..Yuna Dirompak Sewaktu Konsert Jelajah Amerika

   Reply
3. 

   Remy Santos

   October 25, 2012 at 8:05 am

   I’m not into email marketing but after I have read this, I’m thinking to try that so that I can make use much with the resources available now. Thanks for this helpful tips and giving me new ideas for a wider perspective and opportunities.

   Reply
4. 

   Owen

   October 21, 2012 at 5:04 am

   Great tips here which I will definitely have to implement once I get some more subscribers. Yes, I do have aweber. That with the domain name and hosting were the first 3 products I bought when I set up my wordpress site. Thanks Mitz
   Owen recently posted..The Future Belongs to those who Believe in the Beauty of their Dreams

   Reply
5. 

   Valery

   October 15, 2012 at 12:17 pm

   I use Aweber, but after reading this article I think I should reconsider my further work with it. Very helpful and clear tips. Thank you!
   Valery recently posted..Are You Afraid of Criticism?

   Reply
6. 

   Carl Sadahiro

   October 14, 2012 at 2:21 pm

   I have not setup and online sales-payment, but I am looking at this in the future. So I will keep your post in mind when I do as it sounds useful thanks for sharing nice post
   Carl Sadahiro recently posted..Google Maps v6.10.0 Mod + World Navigation Activated download

   Reply
7. 

   Becca

   October 11, 2012 at 2:10 pm

   That is an awesome post. You have really layed out your points in great detail. Very easy to follow with good content. We should take get hold of this post, read and impliment the points outlined.
   Becca recently posted..Catering Williams Landing

   Reply
8. 

   erda

   October 10, 2012 at 12:40 pm

   I never signed up with Aweber but I will try this soon when doing an email marketing. I think Email marketing isn’t as easy as one may think. Thanks for these detailed guide. I will surely try it soon.
   erda recently posted..Kristen Stewart Says She’s a “Miserable [C-Word]“

   Reply
9. 

   lenin

   October 10, 2012 at 11:53 am

   Appreciate your Aweber split testing guide, really opens your eyes.Email marketing isn’t as easy as one may think eh!

   Reply
10. 

    richa

    October 10, 2012 at 5:58 am

    I have heard a lot about Aweber, but never really given it a shot. Thanks for these detailed guide. I will surely try it soon.
    richa recently posted..Goldburd McCone LLP at the Nasdaq Opening Bell

    Reply
11. 

    Nicholle Olores

    October 10, 2012 at 4:33 am

    I never signed up with Aweber but I will try this soon when doing an email marketing. Aweber as I have heard is really great when it comes to email marketing. By the way thanks a lot for sharing this here.
    Nicholle Olores recently posted..Anatomy of Solid Timber Doors

    Reply
12. 

    Jasmine

    October 10, 2012 at 1:40 am

    Thanks for your Aweber split testing guide… very informative and useful. Split testing is good to make sure which ad copy or design works well and then we can focus our effort in scaling it.
    Jasmine recently posted..Practical tips to speed up your website (dofollow)

    Reply
13. 

    Pavel

    October 9, 2012 at 6:42 pm

    I personally use Mailchimp for my email marketing and I think it works very well. As far as sales tracking, I had no need for it since i’m not really selling anything but I will be starting an email campaign for one of my eCommerce clients and I will be doing a split test and sales tracking for that. Wish me luck.

    Reply
14. 

    Ammy Vega Darya

    October 9, 2012 at 4:05 pm

    I’ve never heard about of Aweber before..
    but, by reading your article, I will try it out..
    thanks for the info!
    Ammy Vega Darya recently posted..How to stay clear of adult acne

    Reply
15. 

    Heni

    October 9, 2012 at 2:48 pm

    Wow! That sounds such a great way to increase my traffic and make my aweber processes more efficient! Thanks for sharing the useful information!
    Heni recently posted..Fogbeültetés és implantáció a legjobb minőségben Budapesten

    Reply
16. 

    Anderson

    October 9, 2012 at 10:28 am

    I’ve just set up sales tracking now that I have a shopping cart on my own site. I will be using your tutorials to set up the advanced tracking for variable sales data

    Reply
17. 

    Brenda Macalino

    October 9, 2012 at 5:28 am

    Those 3 step you share in here was really helpful, and to be honest those tips are really useful to everyone in here.. I will share this to my friends so they can see it too..
    Brenda Macalino recently posted..הכשרת מטפלים

    Reply
18. 

    Frank

    October 8, 2012 at 7:10 pm

    Hi,
    I haven’t done any split testing yet. But it’s on my todo list. I always get sidetracked with other necessary things. Maybe your great guide will keep me on track.

    Reply
19. 

    Steve

    October 8, 2012 at 6:46 pm

    I think split testing is so crucial to higher conversions. Thanks for this tutorial on how to use Aweber to increase sales.
    Steve recently posted..You don

    Reply
20. 

    Raina Bright

    October 8, 2012 at 4:50 pm

    I think split testing in this way is a fantastic strategy to keep a finger on the pulse of your target market while keeping up with the task of getting regular emails/newsletters out to them. It allows you to constantly receive and adjust to feedback. I think you also do a better service to your followers/customers, because you’re trying to give them something relevant instead of tossing random sales pitches at them!

    Reply
21. 

    Maja

    October 8, 2012 at 3:23 pm

    I have to purchase Aweber but do not know too much use of this tool. This post is more than tutorial for me.
    Maja recently posted..News about Fantastic Sams

    Reply
    • 

      Mitz

      October 8, 2012 at 10:33 pm

      You cannot really study how to do email marketing without actually doing it first.. You need to test what your audience likes and everyones audience is unique.

      Reply
22. 

    Richard

    October 8, 2012 at 1:18 pm

    I have not setup and online sales/payment, but I am looking at this in the future. So I will keep your post in mind when I do as it sounds useful
    Richard recently posted..Removing Coffee Stains from Upholstery (Car Valeting)

    Reply
23. 

    Bhushan

    October 8, 2012 at 12:27 pm

    Aweber,have heard more about this,
    It has solved some issues related with e-mails and give here some vantage because of its functionality but i think this post make me eager to use this.
    Bhushan recently posted..Small Business Inventory Software (dofollow)

    Reply
24. 

    Candice Michelle

    October 8, 2012 at 8:34 am

    Very nice post. I just stumbled upon your weblog and wished to say that I have truly enjoyed surfing around your blog posts.
    Candice Michelle recently posted..חנוכה

    Reply
25. 

    Aditya

    October 8, 2012 at 6:47 am

    Hi Mitz,
    I recently(A couple of days ago) started using Aweber to have a track of all emails and the related issues to it.And i am finding it quite uncomfortable while using it but i guess with this information some of my problems are resolved.Thanks a ton.
    Aditya recently posted..MLM Software Delhi Noida (dofollow)

    Reply
    • 

      mitz

      October 8, 2012 at 1:09 pm

      It is taking me years to come to terms with email marketing…But when you get it right is is fun just like blogging and making money online. I am still sorting out some email lists I have though…Too many websites and too many lists!!

      Reply
26. 

    CBhushan

    October 8, 2012 at 6:38 am

    I.ve just set up sales tracking now that I have a shopping cart onmy own site. I will be using your tutorials to set up the advanced tracking for variable sales data, so that I can really see how much revenue is coming form my Aweber lsit and how much is coming from othe sources. thanks

    Reply

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Name *

Email *

Website

twitter (@username)

Comment

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Commentluv Premium