I’m a huge fan of minimalist WordPress themes as you can probably tell by the look of my websites. In fact I stress the need for a premium WordPress theme to eliminate all the hassles of free themes however I never mention the fact that you need to keep it simple.
There are a ton of great reasons to use these simple WordPress themes, but in the spirit of minimalism, here are the top four reasons to use minimalist WordPress themes:
1—Minimalist WordPress Themes For Minimalist Devices
Every year more and more people are reading more and more webpages on their cell phones, tablets, netbooks, and other small devices. None of these devices has the screen space to fit three-plus columns of text, navigation, advertisements, and whatever else people try to cram into their websites.
Minimalist WordPress themes help you create sites which work well on all devices, from computers to tiny cell phones, and they do it in a way that doesn’t make your site look bad, as many homebrew attempts to fit a full site on a tiny device often do.
If you want people to read your blog on small devices, use a minimalist WordPress theme. This site is using Thesis and I have looked at all of my sites on mobile devices. They look great! I also have other sites using Elegant Themes and others using Authority Pro.
2—Smaller Is Faster
What happens when you get rid of all the junk on the typical bloated WordPress design? Your blog loads faster. That’s especially true for people who have slow Internet connections.
Minimalist WordPress themes help get rid of that extra cruft. Consider how much of a benefit that can be, especially if your site sees thousands of page loads a month—every extra image you dump is thousands of extra images which don’t need to be served and thousands of extra images which don’t need to be loaded.
Also consider all the work the typical Web browser does to render your bloated non minimalist WordPress themes. First it needs to download all that extraneous material and then it needs to parse hundreds or thousands of lines of HTML and CSS to put everything in the correct place.
Rendering your website may take only fractions of a second on your double quad core home computer with 16 gigabytes of RAM, but it can take a considerable amount of time on mobile phones, first generation tablets, netbooks, and older computers.
And if it takes your blog a long time to load, some people will leave before it finishes loading and others will refuse to click on any internal links because they don’t want to wait for another page on your site to slowly load.
Keep your blog fast, use minimalist WordPress themes.
3—If You Make It Easy, People Will Use It
If you’ve learned nothing else from Apple products over the last 10 years, acknowledge this: people want simple products which are easy to use. If Apple used WordPress, you can bet they’d use one of the many minimalist WordPress themes.
Simple website themes invite people to use them. They’re not cluttered with excess information, so the most important links are easy to find—and what’s easy to find will be clicked.
I’m always telling my clients to run the following test: create a stripped-down version of your site using minimalist WordPress themes or some other method and then use Google Ads or a DNS trick to direct half of your traffic to the minimalist site for a day or so.
Most people (actually, almost everyone) who try this experiment discover that visitors are likely to stay longer on the site using the minimalist WordPress theme. In particular, they’re more likely to click links on your sites to additional articles or subscribe to your feed.
Consider what that can do for you site. If your income is based on ads, imagine how much more money you could earn if visitors, on average, stayed to read just one extra article. For example, if your average visitor currently reads 1.5 pages and visitors using minimalist WordPress themes click 2.5 pages, that’s a 60% increase in your total page views and, probably, a 60% increase in your income.
4—Minimalist WordPress Themes Look Better
Cleaner, simpler designs almost always look better than jam-packed, complex designs. And even if complex themes could look as good as minimalist WordPress themes, the minimalist themes would win because they’re easier to maintain.
When I started creating websites in the mid–1990s, everyone had to know HTML. Nowadays, very few people who create websites know much about HTML or other web design technologies—and that’s ok. But if you do need to customize your website, which do you think is going to be easier to customize, the complex sites or the sites which use minimalist WordPress themes?
But beyond customization, I’m convinced that beautiful websites lend credibility to the people behind them. You’re going to have to work very hard to create a beautiful complex site, but you can have any one of dozens of minimalist WordPress themes up and running in minutes, and you can use their inherent beauty to impress visitors to your site. Elegant Themes Package has many simply designed themes that are both beautiful and simple. One great example is Simple Press. Of course most of Elegant Themes products are in fact minimalist, including their WordPress business themes, therefore this must mean something?
Once again I encourage you to test this theory, and the test for it is very easy. Install one of the minimalist WordPress themes on the test version of your site and then show both the complex and minimalist versions of your site to your family and friends—and ask them which site they prefer. Also check out my article that shows ugly websites that make money.
I’m willing to bet money that in almost every case, people who get to see both versions of your website will prefer the version which uses one of the minimalist WordPress themes.