If you find that your Google AdSense income is not what you expected, there could be reasons you are not getting targeted Google AdSense ads on your site. If your ads are not targeted to the customers that are visiting your website, they tend to click less, and you tend to get paid less. Obviously we all want to get paid more and the aim of the game is to get targeted Google AdSense ads on your websites.
It all comes down to the right ads for the right people.
I have been through many ups and downs with AdSense and have ironed out many of the problems that faced me. I have had my income drop to the stage where I could be crying, and rise again after some stupid little problem that I most probably caused. I have learned many lessons in my travels with Google AdSense and I do not want you to go through the stress of losing income, when the actual problems are very easy to fix.
4 reasons you are not getting targeted Google Adsense ads
Of course there are many reasons you might not be getting targeted Google AdSense ads, however these are the main problem areas that I have come across. I am even sure that I will come across more in the future, but I am looking forward to this now, as I would rather see the problem for myself and deal with it. At least I know how to get myself out of these situations and bring my income back to what it’s meant to be.
#1. You have not implemented Google section targeting
I know you are probably heard about this one before. But unfortunately people still neglect to use Google section targeting on their website because they do not really think that it makes much difference. I have implemented Google section targeting on certain blogs and sometimes it is like turning a switch on for the money to pour in. Of course it depends on many factors and it works better the different types of blogs. But if you are neglecting to use Google section targeting then you are missing out on the chance to see what it will do to your website.
#2. You have no Onpage SEO
Onpage SEO is one of the most important factors when it comes to building websites and the problem is that you will probably need to perform this in order for Google section targeting to work. Just think about it this way, you might be targeting the content of your post, but what if the content of your post is not search engine optimized in the first place? How is Google going to tell what adds to put on the page if it is not clear what the page is about?
I use SEOPressor on this website and I also use a combination of SEOpressor and WPSEO from Yoast. People often presume that these two plug-ins do the same thing, but SEOPressor does those little extra things that I cannot do without. Another plug-in that I have recently subscribed to is Brian Clarks Scribe program. I will be making tutorials on this later, when I actually have tested it a bit more. The problem is that SEO is a massive job and I find it better to buy tools to help me rather than employ an SEO expert. (sorry SEO guys)
#3. You have an error with a sitemap you submitted
This one surprised me! I had an error with my site map and I did not realize that Google relied on this so much. It took me a few days to work out the problem, but when I did, my earnings immediately went back to normal. I am just lucky I happen to check the site map myself to see that the URLs were not formed properly. This was because I had relied on a plug-in to submit my site map to Google. This was a completely hidden error that made my AdSense income drop dramatically. There was no such thing as targeted ads as AdSense had no idea themselves as the wrong URLs were in the site map.
#4. You website topic is all over the place
Having a tight topic and staying on track is really important in this business. Having related content is and sticking to it is great for many things including sales, bounce rate, and even targeted Google AdSense ads. If you have implemented Google section targeting, you still have to make sure that your article is focused on one subject and not going off the track. This all ties in to onpage search engine optimization and your website relevancy. I know I talk a lot about relevant high content, but it is very very important. You might think you are doing search engine optimization, and you might be, but are you optimizing relevant content?
I am a big Adsense fan (and its not the only way I make money online) but some people think that you get paid tiny amounts for the clicks that you get. Unfortunately to me, this just means that you are not doing it right. My highest clicks have been $40, $30 and $20. That is just a click and not even a sale and I do not have drink-driving websites or attorney law websites. I have worked to improve my earnings and hopefully these reasons will help you realize why you are not getting targeted Google AdSense ads on your website and help you to increase your AdSense earnings.