If there’s anything that makes a web hosting service successful, that would be keeping a few things from its clients. Of course, like any other business, web host providers do not tell everything to their customers. It’s not because they want to get ahead of the competition or are focused solely on profit; although these are contributing factors, the main reason behind this is the fact that there is no such thing as a perfect web host service.
Even the presumably best web hosting services have a few secrets under their sleeve. But it all boils down to handling and managing these secrets properly to keep their customers happy.
However, as a consumer, it can be very helpful for you to get to know the things your web host will never tell you (proactively, at least). This way, you are able to gauge which web host service to get, and what you can expect from it.
Among the top 5 secrets your web host is never going to tell you are:
1. The Actual Price of Hosting
Have you noticed that most web host providers promote their plans at discounted rates? This is a strategy to increase the share of the market, as most clients are easily attracted to lower prices at first glance.
However, the real cost of their packages is usually revealed upon checkout. After the promo price there are certain extra features and services whose fees are added on top, plus taxes. There are also times when you can pay for just a number of months’ worth of service; you are obliged to pay for a whole year’s worth.
This can be a bit annoying especially when you already have set aside a budget for your web host plan. Hence, it may be better to call the company first and inquire about their prices before you decide to actually buy any of their packages.
2. Tech Limitations
Another thing that your web host provider will keep secret from you is the tech limitations of their hosting services. Well, this is something you should expect; no web hosting service will ever reveal their waterloo.
You may be easily attracted to a web host package because of its low price, but you may want to consider a few things first. What kind of website are you planning to have hosted? What are the specs of the website you want to have? If you are going to build a website that’s heavy on graphics media, a video-heavy blog, or an ecommerce site, then you shouldn’t go for the cheapest package being offered to you.
What you can do is examine the features included in the web hosting packages you’ve found and see which among them caters best to your website’s needs. This way, you are able to purchase the right package that won’t let your site down.
3. Area of Expertise
Not all web hosting services are created equal. There are hosting services that are ideal for business startups and small blogs, while there are those that serve the needs of bigger websites. You may want to check first the reputation of the hosting service that you are dealing with, as it may not be able to cater fully to your website needs.
For example, if you are running a video sharing site, then a shared package would definitely not be kind of service to use. The limited storage space and bandwidth alone may cause major lags and crashes to your site, thus you have to get a bigger, enterprise package to do the job. Better yet, find a web host provider that is known for catering to sites that are heavy on video, as these are more capable of handling your site necessities.
Another item on the list of secrets your web host will never tell you (unless you ask) is the hardware they are using to maintain business operations. Web hosting is a service that is delivered on a 24/7 basis, and your provider should have the necessary equipment to commit to the job.
Getting to know the hardware being used by your prospective web host provider is not really uncommon; some companies would still not answer this question even if you ask them proactively.
What you can do however is to read reviews of website hosting providers as members of the industry (like reviews of their data centers), as in these articles you would be able to read from their top executives, as well as from industry experts. Companies who usually grant interviews about these matters are those that have already established a good reputation in the web hosting market, so it may be better for you to rely on them as well.
5. Add-on Features
Add-ons are often separate items that you can purchase together with a web hosting service, but cost extra. This can be a bit hassle as not all the same tools are included under web hosting packages. Some brands offer them separately, while there are also those that give them away as special freebies.
Most web hosting services do not promote their add-on tools right away; they just offer these after you make an inquiry. This is because the add-ons are the ones that make a web hosting service stand out from the others. If the company reveals its add-ons proactively, then they will be easily left behind the competition.
You may want to be extra vigilant when scouting for a top web hosting company to make your purchase. It is because you are going to spend money for a service you need, and not getting everything you are going to use can be a hurdle to your website building and promotion operations.
While these above-mentioned secrets are not mentioned by web host services proactively, you can actually make the first move and ask about them. Some companies provide answers, while others may beat around the bush because they don’t want to reveal anything. From there you can decide whether the service you’re looking at already meets your standards, or if it would be better for you to look a more transparent deal.
This article was written by Kaylee Prentice, a freelance journalist on topics like SEO, web traffic, private cloud hosting and marketing. She’s a sucker for a good cup of coffee and a quiet corner to read in. When she isn’t writing she spends her time at used book stores and road trips with friends. Follow her on Google+.