When you are in the process of creating a new blog, there are many things to consider before diving into action. You want to make your effort a worthwhile experience and planning your steps beforehand can be a great time saver. If you try to get many things done in a short span of time, most of the time this doesn’t work.
On the other hand, a step by step procedure and a clear focus always works. Here are a few things I like to check before creating a new blog.
1. Niche – Creating a New Blog
This should be a very first thing while thinking about creating a new blog. You can create a blog in almost any topic but your first activity should be choosing the niche.
If you see successful blogs they are always on any particular them and once you have a theme it is easy to select the topics and write about them.
It is also good for the readers as if they know the theme, they know what to except from the blog. They can come back to it if they have any requirements.
How to select a Niche is another method, you can check what topics you like, make a list and then do some analysis to check which method you can choose.
Mitz has always been a big supporter of keyword research and I think it can be good approach to do it. Once you have a list of topics, you can run some test to check what traffic you can except, what is the CPC to get an idea about the monetization etc.
2. Check Out Your Competition
When researching your keyword, you should also be researching who your competition is at the same time. Evaluate the search results for your top five keywords. For example do the first 10 results point to root domains or do they point to individual articles.
Who is your competition? Is it a multimillion dollar company?
This is probably just as important as keyword research, as you might find great keywords, but the competition might blow you out of the water. You need to know what you’re up against in the first place.
I have heard many people saying that you should not look for monetization opportunities from the start but I have a different opinion on this. I like to check the monetization opportunity at the start of the blog, I may not monetize it right away but would defiantly like to know the potential of the niche.
Also it can act as a foundation for an execution plan and can help in creating a blog in a systematic manner. You can set your milestones, for example before implementing email marketing you need 100 subscribers. These milestones can help in streamlining the process and can take you down a steady road.
If you do not work out the monetisation methods in the early stages it might turn into a disappointment later. What if you find that this niche doesn’t have many opportunities to monetize. Your efforts might not end up earning and income and you might come discouraged.
4. Promotion Strategy
This is another thing which I would like to streamline before creating a new blog. You need to decide upon the blog promotion methods you are going to use for the blog.
Just an example for Makewebworld I am using guest posting and commenting as promotion methods. To accomplish that I always keep a weekend in a month dedicated for the guest posting activities. I just write guest posts on that weekend and send it across to multiple blogs.
If you decide upon the promotion methods at the start you can include the activates in your schedule and dedicate some time to each activates. Most of time if you don’t create a blogging routine you will find that one or the other promotion method is not getting proper attention and not working as you would like.
5. Design and Themes
This should be one of the things which should be finalized before launching the blog. Yes, most of the time design changes would go on for life of the blog, but finalizing on initial design would save some time and you can concentrate on more important activities.
Major Road block of launching a blog is that most people get stuck in non-beneficial activities and important activities suffer because of that.
Design is important, but readers will come to read the content. You would want to decide upon the theme you want to use, you can check here for the things you should look for in themes.
Once you finalized the initial design, stop making major changes daily to the blog and concentrate on creating killer content. Some bloggers are now using Content Curation software to gather the best content from various sources. This is a great help for any newbie blogger.
6. Internal Navigation Plan
This is very important to plan before creating a new blog. I know you will not believe this but it is.
You need to know how your visitors are going to navigate through your blog. What categories are you going to make and the where are you going to position their links. Are you going to have a top not a navigation system, a bottom navigation system, or a combination of both?
What links will be in the sidebar. Where will internal linking fit into your blogging routine?
These are just a few of the things which should be checked before creating a blog.