If you are using Google Ads to monetize your precious WordPress website and you want to improve Google Adsense click through rate on your website, these tips will definitely help with the task. The theory is that if people are clicking on your ads then they must be interested in the Google advertisement. This is exactly what you want, as an Adsense publisher, the website visitor clicking because they are genuinely interested in the ad. This is a win win situation for both the publisher and the advertiser. You do not want people clicking on your ads accidentally because this will not be good in the long run.
What is the Google AdSense click through rate?
The Google AdSense click through rate is the percentage of website visitors that click on your ads. For example if you have one visitor to your website in a day and they click on an AdSense ad then you have 100% click through rate. If you have 100 visitors come to your website and to visitors click on your ads then you have a 2% click through rate.
It is definitely rare to have 100% Google AdSense click through rate. This is a sure sign that you have a terrible website and you will not always earned great money from this. There must be a balance between the Google AdSense click through rate and the content that you are producing. It is far better to offer your website visitor great content, therefore attracting targeted AdSense ads, and happy advertisers.
Why would you want to improve your Google AdSense click through rate?
People often want to improve their Google AdSense click through rate to earn more money. If you have invested time into your website and believe that the content is valuable, then it is time to earn more money and increase your AdSense click through rate.
My tips for improving your Google AdSense click through rate:
Make your Google AdSense ads a prominent feature
If you are trying to improve your AdSense click through rate (CTR) you should not have too many other options for people to click on. For example when they visit a post the AdSense advertising should be an option for them to click through to. If you do have any other links around the post or in the post they should be leading to another article on your website with more AdSense on it. I find that having other advertisers such as Kontera text links can be a great distraction for your CTR. if you intend to sell something yourself on a page then I suggest you remove the AdSense, as AdSense ads themselves can your sales on other products.
Make your AdSense look like part of your content to improve Google AdSense click through rate
If you have links on your website that are blue then blue text ads for AdSense are a good idea because it will look like part of your content. this is a common colour for websites to use and is also recommended by Google. If the Google AdSense ads look out of place then you will notice a drop in the click through rate. I have even simply changed a color and my click through rate has dropped. Very simple changes make a big difference when you are trying to improve your AdSense click through rate.
Find out who your advertisers are and write posts to them
You can improve your Google AdSense click through rate by finding out which advertisers want to advertise on your website. Google hands all this information to you on a SilverPlatter.
To see the companies and their ads simply go into your Google AdSense account;
1. Then choose the AdSense setup tab.
2. Then click on Ad review Center. See the screen shot below.
This is just the same as having the right content on your website. If you attract the right people to the right ads and we have a win-win situation. Your click through rate will improve dramatically.
Write killer content to improve your Google AdSense click through rate
Can Google AdSense pinpoinist what your content is about? If you are getting ads that did not relate to your articles then this would be your fault. You need to make sure that each article is clearly about one subject and has Onpage SEO techniques applied to it to help Google decide what adds to put there. When you have highly targeted ads on your website, this will definitely improve your click through rate, as the website visitors will be interested in the ads and are more likely to buy.
Experiment with ad positions
You cannot just play sure ads on your website and expect them to get a good click through rate. You need to optimize them in every way. Just because an ad position works for one website does not mean that it will work for you on yours, therefore you need to do some experimenting. This is what I did when I increased my AdSense earnings by 500%. I not only increased my click through rate, but I also increased my eCPM at the same time.
Do some research on keywords
What keywords are bringing your website visitors to your website? If they are finding your website by typing in a keyword that has a low CPC then this is not good for your earnings or your click through rate. Google AdSense wants targeted visitors to click on targeted ads. For example if someone searched for “free desktop wallpaper” and found a computer website with virus program adds they would be less likely to convert than a person that had searched for “virus software”. This is where it can all get a bit technical, however it is definitely a great way to improve your AdSense click through rate.
The best way to find which keywords people are using to get to your website, is to go to Google Analytics. If you haven’t installed google Analytics code into your website yet, you must do it now.
There are many other ways to improve your AdSense click through rate, including “section targeting” which I will not get into right now. All of the above tips and tricks to improve your AdSense click through rate will definitely give you something to work on for starters.