Many people take the process of search engine optimization too lightly and often find themselves committing SEO mistakes. There are specific aspects that are not given much attention, either due to plain ignorance or lack of professionalism. These aspects are what make the difference between sites that don’t rank well and well optimized websites.
As you may know we have previously published articles about SEO mistakes, however the ones listed here are either completely different or have a twist to them.
The following are some of the common SEO mistakes to be avoided.
#1. Lack of targeted and valuable content
The information that you provide on your site must offer value to your prospects. To rank well in search engines, your web page must contain several specific keywords and terms. Search engines analyze web content to determine if it is properly targeted. If your website is not relevant, both search engines and web users will ignore it. In addition, you need to pay attention to your spelling and grammar. Careless mistakes will have an adverse effect on the trust that people put in you and your products.
#2. No keyword research
Optimization begins by understanding the market which you are targeting, and the needs which you want to meet. Therefore, thorough research is important to establish which keywords would work best for your target customers.
#3. Wrong content for title tag
The title of a web page is very vital for establishing relevance with search engines. Therefore, using the wrong content can have detrimental results, such as not getting ranked for very important keywords (which were not found by spiders). The worst result would be having the website banned for ‘keyword stuffing’ (trying to squeeze excess keywords in the tag). Using the right content for the title tag is a key consideration for my blog which promotes ediet coupons and weight watchers discounts.
#4. Using heading tags improperly
Major search engines usually check web pages for the titles. It is therefore very crucial to consider how the headings are written and which keywords they contain. When writing headings, make sure they contain very relevant keywords. This is an important part of Onpage SEO.
#5. Using animations or images instead of text
This is definitely one of those hidden SEO mistakes. Search engine spiders only look for text. Flash animation or images that are used to improve the appearance of a web page do not have the information which search engines need, and are therefore irrelevant to spiders. Even when a flash animation or image contains much text within it, it will still be ignored.
#6. SEO mistakes – Hiding Text
Text can be hidden using the same text color as the page background. However, though people cannot see this text, search engine spiders can. This practice, which is almost similar to keyword stuffing, can lead to serious penalties.
#7. Using framesets
Many search engines don’t understand frames. Spiders have a hard time crawling sites which have frames, thus compromising indexing. If you really have to use frames, include keyword-rich text and add a noframes tag.
If you enjoyed this article please do not forget to see another 10 SEO Mistakes.