For many Webmasters, accepting guest posts is a new way to provide fresh and diverse content for a website. It is a great system, as another blogger provides you with content in exchange for a few links back to their website.
Webmasters who engage in guest posting have had amazing results with both traffic and high search engine rankings. Guest posting seems to tick all the boxes, but when you are on the other side, being the Webmaster accepting guest posts, there are some serious factors that can bring your blog down.
Publishing posts that are less than your usual quality
Some bloggers except guest posts that are less than their usual standard of quality. This is because they are desperate for content and put aside their quality control in order to deliver to the masses. I would rather go a full week without a post, than publish a semi-okay blog post.
Accepting guest posts from famous bloggers
Unfortunately famous bloggers as a whole, often presume that they can get away with murder because of their reputation. Don’t fall into this trap because once you accept something that is below your standards, they will give you content that falls lower and lower and lower each time.
Of course not everyone will take advantage of you like that, but you must be prepared for it
Different strategies from different bloggers
I have had a few guest writers submit a post to me with strategies that I do not agree with. For example, I have seen articles with black hat techniques mentioned in them. I have also seen articles that tell people to do something or use something, but do not tell them why or how.
Accepting guest posts that need to be edited
OMG! I hate it when someone submits a guest post and it has to be edited. Sometimes I think I might as well write the dam thing myself. Don’t get into the habit of editing a guest post for someone, simply send an e-mail saying that it needs editing. That would be the end of the story.
SEO Guidelines do not exisit
I have a big problem with accepting guest posts that do not follow common on page SEO techniques. It makes me shudder with disgust when I see a great post that is “unSEOed” that has been published on someone’s blog. What a waste! I base my whole business around search engine optimization and I definitely can see the difference between a post that is not “SEOed” and a post that has it.
Also accepting guest posts and relying on the guest writer to do the SEO is an absolute crime. In my experience most Webmasters do not know how to perform on page SEO. So really guest posting does involve a lot of work for the webmaster accepting guest posts.
Accepting guest posts that are better than you could do
Fortunately I do not have a problem with this. (Well I do not worry)
Hey, but think about this. You have built up a following of people that like your writing and love your blog. Then you let guest posting in and you come across a really great writer. The visitors can clearly see that the guest writer knows his stuff and leaves your blog to follow them. Oh no. The loyal follower thinks that the grass is greener on the other side!
Accepting so many guest posts that visitors are not sure who owns the blog?
I stumbled across a blog that had a fantastic post about no more guest posts. Here is a quote below:
I went to him and knocked the door. The door is opened and a new face appears to welcome me! I ask him if Harsh is in? He is hardly 20% in his blog these days. The guest is ruling his home?
When I saw this the reality of accepting guest posts hit me. If you must accept guest posts then please be there to answer your own door! get yourself involved in every post and do not rely entirely on the guest post to comment to your readers an answer all the questions. This looks like your guest poster has all the right answers.
Accepting guest posts the write way
Set the rules when accepting guest posts
Make sure you have a guest post page where potential guest posters can see your set of rules laid out clearly. Make sure every person that wants to guest post on your website sees this page and reads it thoroughly.
Rules may include:
- Original content written and published solely for this blog
- Two Links allowed in the Authors Bio
- No Affiliate links allowed
- Article formatted with H2 H3 headings
- High standard of English grammar
- Must have a Gravatar attached to your email address
The list can go on and on because I guarantee that if you do not mention it, then it will happen.
Do not let the guest posting takeover your blog. Remember that this is your home and you have created it. I know it is tempting to accept free content, however accepting too many guest posts is like selling your soul. Making it easy to get published on your website just cheapens your blog.
When you start accepting guest posts you will be confronted with the weirdest lot of writing because most of your guest writers will be from all over the world. It is a good idea to have a list of suggested titles because only you really know what the popular subjects are on your website. Of course it is great to get different ideas from people, but it is all so nice to keep your content under control.
Stick to your guns
Do not deviate from your rules, especially even for famous bloggers, as you have probably worked hard to build your blog. You do not want to change your ideas or habits just because someone is famous. You need to stick to your guns and run your own blog the way you would like it.
Accepting guest posts does not have to bring your blog down done correctly.