Are You A Link Building Expert?

To become a link building expert you need to master several techniques, from choosing link keywords to building relationships with other bloggers. We previously published an extensive link building tutorial if you need to brush up on your skills before reaching expert status.

Here’s a quick review of those key techniques for experts and novices alike:

Small Focus, Big Reach

Only large corporations have any chance of dominating an entire market, so most webmasters reading this article choose to stay within in one niche market. But staying within your niche can be difficult—it’s always tempting to talk about things that don’t matter to your core readers.

A link building expert knows how to stay focused, and the proof of that can be seen in links to his or her site. If every link has a different keyword, search engines can’t determine the site’s niche.

But if most links to the site use the same half-dozen or so keywords, search engines will know exactly what traffic to direct to the site. A link building expert helps search engines send readers to their site.

The Whitehat Link Building Expert

There are a number of link building techniques which try to fool search engines. The most popular of these techniques do fool search engines—for a time. But search engines such as Google often come down hard on sites they think are trying to fool them.

The link building expert knows that the small short-term gain from illicit link building techniques isn’t worth the long-term damage search engines exact in revenge.

The list of allowed and prohibited techniques varies between search engines, and today’s allowed techniques may be banned tomorrow, so a link building expert should follow one simple rule: always make your link building help someone else.

Sites which promote themselves at the expense of other sites will eventually find themselves marginalized by the search engines.

Get Your Audience Working For You

A link building expert’s best asset is his or her audience. These are the people who care about you or your audience, and they will often donate time, space, and energy to promoting your brand—so use them.

There are many strategies which can help you get your audience involved. Don’t ignore any of them (as long as they’re legitimate).

But whenever you use your audience, make sure you reward them. I always use the old “tempt and reward” method: tempt your audience into taking an action and then reward them for that action. For example, ask them to leave a comment at the end of a blog post—and then respond to every comment someone leaves.

Make Friends With Other Webmasters

You probably aren’t the only person in your niche—and if you are, there are probably people working on related niches. Instead of treating these people as competitors, make them friends.

One of the best ways to make friends in the niche website business is by becoming link partners. Modern search engines think not just in pagerank but also in pagerank within a niche—so the most valuable link you can get to your site is a link from another site very similar to yours.

Search engines see links from similar sites as expert recommendations—nobody knows your niche better than the people in it, so if someone links to you, it’s great proof that you’re not a scammer.

But link partners do more than just share links—they also make frequent reference to each other in their blogs and other media, helping what could otherwise be two separate audiences merge into a single audience shared between two sites. One site that kindly links to me out of the blue is Traffic Generation Cafe.

Sharing your audience may sound like a bad idea to you, but to the link building expert it’s a gold mine—it’s a chance to possibly double the traffic for just a few minutes of work, and building traffic is the job of a link building expert.

Automate Link Building

One skill the link building expert masters is automatic link building. For example, consider the typical guest post—you have to email another site, they have to agree to the guest post, you have to write the post, and they have to post it.

But once you’ve built that relationship with that other site, why not automate your guest post? Offer to send them a new post every two months. They can just grab your story and run it. There’s no extra emails involved, no waiting for them to reply to you, and very little chance of rejection.

Link Monitoring

Another link building expert trick is link monitoring. Most people know they can use Google Search to find which sites link to them. For that matter, you can also use Technorati and other sites to monitor incoming links.

If you are smart and using WordPress for your website, you will be able to see your incoming links in the dashboard. See the screenshot below.

But many link building novices skip an important step—acknowledging incoming links. When someone links to your site, consider thanking them or linking back to them from your site.

Acknowledging people helps make them fans of yours, and that will encourage them to link to you again or help promote your brand to other people.

A Final Word Of Advice

But remember that a link building expert never tries to abuse the link system. Every link must increase the value of information on the Web—it must help someone besides you.

If you find yourself making comments just to get a link back or uploading lame YouTube videos just to insert a link, take a moment to consider what a real link building expert would do.

Comments

  1. Sumit says

    Developing a website is often a simple process, but generating traffic just isn’t a straightforward function . We should have top quality inbound links to ensure that we are able to get higher rankings. Linking happens to be a substantial element of any on the internet procedure. In my opinion to make companionship along with other blog writers. Not merely for backlink building but to discover and reveal new and fresh new tips. Indeed that maybe true. Back links are necessary!

  2. Rohit says

    nice article mitz.
    today many peoples are going into the wrong paths of getting the back-links, using the white hat techniques. i think these white hat techniques not gonna end up well in the search after some time. Google surely sort them out/
    by the way very nice an informative article..:)
    Rohit recently posted..Find the sum of the even-valued terms of fibonacci

  3. says

    hello mitz
    links are the backbone of a blog. a blog or website is nothing without links. they boost our SEO and drive traffic to our blog. and if a person is expert in building links then he will definitely get success. i think commenting is the easy and best way to get links followed by guest posting and forums. guest posting can give you plenty of quality links within a short time. it has great impact on SEO and other things. thanks for the great article

  4. vicky says

    Hi Mitz,

    One more awesome article. Its very true that link building is important so that search engine sends traffic to our site. These methods of link building are authentic and they will also nurture the relationship building with other bloggers. I especially noted down thepoint where you mentioned to build links in your niche particularly so that Google will know what audience to send to your blog. Automated link building is also a great tip. Thanks a lot for sharing. :)
    vicky recently posted..iPhone 6 Or Samsung Galaxy S4:The Next Big Phone?

  5. Ed Moreno says

    Too bad that sometimes other webmasters don’t want to be friends. At least in my niche they don’t. I’m not sure if it’s caused by lack of knowledge or lack of will though.

  6. Margarito Bradford says

    Yes, always reply to comments! I cannot stress enough how important that is as there is nothing sadder than a page that ignores its readers.

  7. Fredric Nixon says

    I think that plastering your link all over the web isn’t a good idea for different reasons. For one, is doesn’t look natural in Google’s eyes, and you’ll most likely be penalized for doing it. Also, you want to get qaulity, and niche related backlinks point directly to your blog. I know, from experience, that Google loves seeing natural, niche related backlinks. Good luck.
    Fredric Nixon recently posted..ACW Gold 1500W Portable Infrared Heater (ACW0037)

    • mitz says

      Yes you are right. Plastering your link all over is not good.. But writing great content and distributing that quality around is a good idea. :)

  8. Wilburn Boyer says

    Probably not. I just started my blog, and was looking up for ways to get more traffic. Didn’t know a lot of people “game” google for a living, and I’ll definitely start building links to my posts whenever I can.

  9. Bluebird797 says

    This is a great article, i have learned much about link building. here is writing about white hat seo link building. I think all bloggers just want links. Once you get more experience, you realize that you would rather have a relevant link than just some text on a page,

  10. Aayna says

    Hi Mitz,
    Link building has always been a significant aspect of any online process. I can sense you possess a great experience in the field of link building, that you come up with such a brilliant post on link building. I believe that backlinks are necessary, but the point is achieving such links ethically. Thanks for the valuable insight.

  11. says

    Link building is the first step to becoming a professional SEO. But speaking about link building, Google is banning payed links. So links should be natural and should not be exchanged links. Yes I agree upon your point white hat link building is best and the safest.
    Kyla recently posted..Glazier

  12. Silas says

    A new blogger myself i have learnt that link building is the way to go for your blog or website to rank number one on Google, difficult as it might prove to be with persistence it can be done. The most import aspect of link building is to choose that one niche that you’ll tackle with full force as opposed to throw and lets see what sticks strategy. Thanks for the well organised article tips.
    Silas recently posted..Blogging Basics for Beginners

  13. says

    I agree that we should take time and make an effort to learn how to build links in our advantage. In this way, we can be able to share our thoughts to mny people and be recommended as well. COOL! :D

  14. Len says

    Another great article here, just browsing many of your post. Trying to learn more about link building. Not sure I understand its importance yet, but gradually getting there, thanks to articles like this. Happy holidays.

  15. says

    Hi! Happy holidays!
    That was such a helpful blog! You made ideas and issues about link building clear to me now. Yeah, I agree that back links are important as well. Thanks for sharing this with us! :)

  16. says

    hey mitz..happy holidays you have shared some of the best points in terms of Link building .back links which are natural,deep,relative to the theme have a longer impact on the website…which in turn return with a good organic result

  17. says

    I think Some points catched my attention like automate link building and get your Audience working for you.If you are successful in making your Blog A brand Then You Don’t Need to Work Hard From Now… Your Audience Will Do The Rest.
    Gautam recently posted..Top 10 Nokia Phones Below Rs10000

  18. rahul says

    hey mitzthis post is very special as a newbie. really helpful and awesome post…:)thanx for sharing with us…

  19. Aasma says

    Hey Mitz,

    Agreed with your points, As a small business you can’t build natural links. In that scenario your friendship with other webmaster would play handy roles in acquire quality backlinks.
    Aasma recently posted..Mobile Recharge Software

  20. says

    I think that link building was, is and will be certainly important for everyone who works in the sphere of online business. Thanks a lot for sharing another tremendous post!

    Julia Spencer’s recent post.. Amazing Design Resources Collection: Especially for Christmas 2013

  21. says

    Having a lot of SEO experience, I can say that most of your link building ideas are right, but they are enough not for all niches. Such methods really work great for small to medium websites, but when talking about high competitive commercial niche – they are not enough. In such cases you need to combine all possible links sources and at the same time keep your link profile natural looking

  22. says

    Thanks for the great post. I agree that high quality links are important. Right now my strategy is providing relevant comments on other blogs (like this one) as well as my own two blogs. I don’t do any research at the moment to find where I can comment and get the best links; I just leave comments when I believe I have something relevant to add. Just starting it, I think all bloggers just want links. Once you get more experience, you realize that you would rather have a relevant link than just some text on a page, such as with link sharing.

  23. says

    I never thought about it like that, using ur audience to somewhat benefit ur blog. Commenting on a comment seems like a nice gesture, atleast i like some1 to respond to me for instance.

    Great read, good article :)
    Jan Desmet recently posted..Tips afvallen

  24. christina says

    I must admit that I never had the habit of relying on Google optimizer too much. I’m still not sure if I should try running it or not.

  25. Ali zia says

    HI Mitz,
    I like your point that get your audience working for you.A loyal audience is the soul of blog.The best way of conversation with your audience is social media ,through it you can know the felling of your audience and their opinions that what they want from you in your post.This can help you in making a great content.
    Thanks for this useful article
    Ali zia recently posted..Choosing a domain for the blog – Blogging three’ly 002

  26. Richard says

    Hi Some great tips here I didnt even realise you could see who had linked to your site! I use Word Press but am a novice as I have only beer operating for around 6 months now. Blogging gains more than just links and relationships with other bloggers it also gains knowledge
    Richard recently posted..F1 Review 2012

  27. says

    I am SEO since 1999 and I will tell you that your points are correct, but only when we are talking about link building for blog. Usually the SEO and link building companies doesn’t build any relationship with any other webmasters or blogger and doesn’t evaluate the links too much. Every link counts and usually what link builders are looking for are fast one way links from link directories, article directories, social bookmarks and forum signature, nothing more than that. Rarely experienced link builder comment on blog or exchange links. Massive link building is also ok, depending on how many links competitors are getting per day. One point is exactly correct, need to stay focused and build links on daily basis.
    Carl recently posted..Mike Swan created new blog post Need To Chop the Photoshop Site in Web design & Development

  28. says

    If you want to see your site/blog top in Google then you should have enough back links for that because without back links you can’t achieve good rank in major search engines and as you mentioned Guest Blogging is the best way for that and this is absolutely correct because this is nice way to make your relationship as well as back links for your online business.

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