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Blog Advertisement Checklist – When and Where to Promote
Many new website builders fail to make money from their websites because they do not know where and when to promote their affiliate links and banners. I have talked about sidebar etiquette previously, however this time I’m creating a blog advertisement checklist, so you do not overdo, or under do your advertising efforts.
As new bloggers you are told to build a website or blog, add great quality content to it, add some advertising and BANG, you will make money! This is almost never the case as every way you try to make money online definitely requires skill and experience also helps. The more monetizations methods that you succeed with, the more money you can make.
In this article, my advertisement checklist includes paid banner ads, affiliate banners and links, and even Adsense and Amazon. Lets face it, you can apply this to what ever methods you choose to use.
Stick With Your Morals
It is really hard to stick with your morals when a big company comes and offers you a decent amount of money to place a banner in the best position on your website. This can be very tempting to someone who has worked hard and is waiting for some rewards from their website.
This will happen to most Webmasters, as others see opportunities and will want to place advertising on their sites.
I have a few tips that will help you decide if that advertising is right for you:
- Have you thoroughly tried the product?
- Would you happily buy that product yourself?
- Does this product fit into your niche?
- Could you make more money by selling something else in this position?
- Does the product sales page it here to your morals?
Keep the Balance
To monetize a website, it needs to to done with complete balance. If your website is going to be overrun by advertising, then this will turn many website visitors away. Some Webmasters go overboard with banner advertising and affiliate links, when this is not necessarily bringing in more sales. Unfortunately Webmasters make the excuse that they have put a lot of work into their website and need to make money. I totally agree with this but I do not agree with upsetting the balance of your website.
A website with too much advertising can also attract less advertising inquiries, as it already seems like there is competition for the clicks on the website.
Subtle Links versus Dirty Great Big Banners
Banners still have their place in the website and moneymaking world but I prefer to add subtle affiliate links into my fantastic content.
Of course I do have banners on my websites, but most of the sales come from tiny little affiliate links, that are extremely hard to pick. I use the banners for decoration.
Another way I use banners is to have them there until a page is making sales from the affiliate links, then remove the banners to see if the sales increase. It is better to have less distractions and the main distraction you want is your best GOAL. I mention more about that below.
The biggest banner you can get is great in the real world, but on the internet your visitors are engaged in your content (hopefully) and this is why in content links work well. If you are just trying to get lucky by a visitor clicking a banner and not serving deeper goals then your blog is very shallow in monetization.
Which Type of Advertisement?
I’ve had companies offer me $1000 to put a banner on my website for a year. This sounds like great money at first, but when you divide this by 12 months, it is less than $100 a month. In this situation, sometimes the advertiser might know that his or her product will sell on your website. You should investigate their product and see if you can become an affiliate.
I have done this many times and have found that the initial offer from the advertiser is peanuts, compared to what you can make as an affiliate. For example, for each sale of their product you might get $30. If you can sell one or two of these a day, that is a far cry from $1000 a year to put a banner on your website.
Let’s look at 2 sales a week at $30 each. That equals $3120 instead of the thousand dollars offered.
Let’s now look at $30 a day. That’s 365 days in a year which equals $10,950 compared to the $1000 offered.
On my Tips4pc website it is not uncommon to find pages that will make sales like these. When you actually investigate Tips4pc you will see Adsense ads, which are on most pages, only until I find the perfect product for that exact page. Basically, Adsense is a wonderful income base until I fine tune the advertising.
If you are not in a position to sell enough to beat the advertisers offer, there is nothing wrong with starting out by accepting paid banner adverting. In fact in the end, when you do not really need money from your blog, accepting banner advertising can be a lazy way out. It can also pay big money, depending on how popular you and your website is.
Creating an Advertisement Page
If you have not found a product that you can sell, or even your own product, then the easiest way to attract advertising inquiries is to create an advertisement page. You can sell your website space easier if you let people know that it is available to rent.
On your advertisement page you should include details about your website:
- Your website page rank and Alexa rank.
- The amount of monthly traffic you receive.
- Which kind of advertising you prefer.
- The price of your advertising per month and the position.
- Various price ranges and locations.
The more details that you can give on your advertising page, the less likely you will have people contacting new and wasting your time. They would already have seen your price, the locations of the ads available, and many other details before contacting you.
Just make sure you do not create an advertising page like mine as I no longer accept banner and text advertising. Why would I sell space on my site when it is so valuable to me.
You can stop accepting advertising when it no longer pays well compared to other ways or you can just raise the price of your space. Either way, it is all about using your space effectively to gain the most from your website.
Real Examples of Advertising That Have Made Money
You never see real examples of sales but I often share the gory details on this blog. I’m not really worried about people copying me, as my ideas are free to use and transform into your own.
These examples are just something that I do on a daily basis and I would love for you to see money roll in like I do.
I have written many tutorials about how to earn extra income by placing banners and affiliate links in the right place, but in these examples I am going to just point you to the post that made the money. That way you can figure out how I made the money from these articles.
Unfortunately I cannot share with you my absolute best money pages, as that would be giving away my keywords that are like gold to me. So in these cases you will have to work out your own ways to get targeted traffic.
A Simple Link to an Old Post
Recently I wrote an article about how George Brown from Google Sniper was giving away $5000 worth of products for free. I also linked to a previous review that I wrote about keys Google sniper product. Here are the results below. I made $177.00 from that article but two of the commissions are recurring. Not a bad start for an article that will stay on my blog for years.
Why did people buy this product?
Well they trust my opinion and I clearly stated that I trust George and his products. The other reason is that the products he gave away were very valuable and showed people that his stuff is worth buying. I wonder how many sales he got from giving away all of those products?
A Simple Affiliate Text Link
I have a computer tips website and we all know that there can be a lot of problems that can happen to a computer. So this leaves opportunity for my website to solve these problems.
Recently I published an article about a Windows XP boot problem. There is both Adsense and affiliate banners on this page, but a simple affiliate text link, is the winner in this case.
I cannot show you my sales from this link as the report is mixed with other URLs I do not wish to reveal.
Why did people buy from this text link?
They bought from this text link, because the banners looked too obvious, but are placed there for decoration. They also bought from this link because the product on the other side is the answer to their problems.
A Full Affiliate Website
Previously I wrote a detailed article about how I built a website from scratch, the usual way I do, using WordPress, then proceeded to earn $700 in the first month . It was a real life website case study I exposed to my readers and many people enjoyed the first hand look at how making money online can be achieved. This $700 was made from a mere 7 sales through mostly Hostgator. Imagine if I really tried hard and made 20 sales or more?
All I did is install one of Elegant themes fantastic WordPress themes, add related content with affiliate links and finally drove some traffic to that site. It just sounds so simple when you say it like that!
Obviously I can only show you small sales examples as I cannot give away my best selling products and pages to the public. I am sure these examples will help many people get an idea of how this all works. Just remember that these are small sales, but promoting this sales page or repeating the process is a good way to get even more sales.
Make Your Advertising Make You Look Good
There is no doubt that if you do this advertising thing wrong on your website, it can easily make you look bad. People will think you are a newbie, non professional, who lacks knowledge and is desperate for sales. Ouch! If that offended you then maybe you are doing something wrong?
Anyway, to build a million dollar website, your advertising needs to be done right! Sell products that you really can stand behind because they are great, not because they have big commissions.