Webmasters are always asking me why their blog is not making money and to tell the truth, there are thousands of reasons. Every blog has its own personality, much like (most) humans you know, therefore making it a unique individual to analyze. The problem is that most people presume that a blogging business will fit into a clear category. The basic WordPress website business model can be a basis, but each blog grows its own personality as time goes on.
If you are wondering why your website isn’t converting, it will require some deep analysis from you to find the actual problem. Here are some ideas for you to start with.
#1. Your Content Sucks Anyway!
You are not really an authority on the subject and people can tell that you don’t know your stuff. You must stick to what you know because people are not stupid.
Only talk about what you know and find products to suit and you will sell more. Don’t step out of your league just to make a sale.
Some people ask me to look at their website to see why it is not making money, I get there and see they are trying to teach people to “make money online”. How ironic? This is when I am dumbstruck as to what to tell them.
Here they are trying to teach people how to make money online and then asking me why their website is not making money online? I might as well go and bang my head against a brick wall now!
#2. Affiliate Links in the Wrong Place
Sure if you have the right banner in the right position, at the right time, on the exact right page, then you are in luck!
Otherwise the best way to get sales is to add text affiliate links into your fantastic content! You must make sure the affiliate product is relevant to your content subject and it would be even better if your ultimate product could solve a problem.
There is a big myth about making loads of money from people clicking banners online. Sure you can place a targeted banner within the content and get sales, but the sidebar banners are a hit and miss game.
#3. Selling Rice to the Chinese
Are you trying to sell a product that your audience already has or knows about?
A great example is when Andy Bailey was launching his new Commentluv Premium plugin. I was excited and thought I would easily make sales but I didn’t! Not even one. The problem was that one of my main traffic sources of traffic was from guest posting on the Commentluv blog and blogs in that network. If I wanted to make sales I would have to get traffic from somewhere else as these visitors were well aware of Andy’s great product and most likely had already purchased it from Andy himself.
No worries though, as I just continued with what did sell. No need to think my business model was wrong as it had already proven itself over and over.
#4. Fresh Content with Goals
Always creating fresh content and displaying this as a feature on the front page really beings in the new sales. Let’s face it, if you do not keep exposing your links regularly, how can you make sales?
You should always mention a product or have a goal on each post you create. Also I suggest you do this manually as you go so you do not have to worry about plugins not showing your affiliate links. Of course I use Plugins now as I have too many websites to concentrate on individually. One example is the EazyAzon Plugin for creating Amazon links.
#5. Revive the Good Pages
If you find a great page that makes sales on your blog, link to it internally as often as you can without looking obvious, leading your visitors to this proven sales page. Also optimize these proven money makers and keep them up to date with current information. Recently I sent my list an article along with a video tutorial about how to earn extra money by improving and tweaking old valuable pages.
#6. Change Your Ways – Not Making Money
If a product is not selling for you, do not beat the life out of that strategy until it works, move on to something else. When I use a new affiliate link and make one sale from one post, this is a sign for me. I then see how I can promote the product further.
From my experience, if a product does not sell easily then it is wrong for you and your website. Of course try a bit of tweaking to get sales but be ready to move on quickly. Find the products that click with your traffic.
#7. Too Many Options and Exits
When you create a page or post with a certain goal in mind, you should be fully aware of all the exists that are available for your website visitors. Examine the outgoing links and compare their value to you. For example you might have an internal link leading to another page on your blog where there is another goal. Or you might have a link to an affiliate product. Links leaving your page that go to other websites that do not have a purpose should be minimal, especially if the page was created with another goal in mind. The moral of the story is to think about what you are doing. Think about what you want and what you are trying to achieve.
You can find more information on my WordPress website checklist. (Added new info recently!)
Why do you think your blog in not making money?