I make a full time income from building new links on old pages. This might be directly or indirectly. The new links might be internal links or they might be affiliate links. Either way, the links will be pointing to some page that could possibly make me money.
I recently wrote an article about earning extra money by going back and optimizing your posts. This does not just apply to internal linking because in this article I am focusing on just building or adding a new link on old pages.
Now there is always some controversy about building new links on old pages. People often say that it is not worth it and Google does not take any notice of your old pages. This is not true as I have been doing this for years and have very old articles still ranking at the top of the search engines.
To tell the truth, I could not afford for some of these articles to fall out of the search engine rankings, as they make me too much money. It is not easy to come across content that can make you money so you need to care for it and update it often.
Building new links on old pages – Why?
There are many reasons why you would want to start building new links on old pages, however I will give you a few of my own personal reasons.
- The old page is related to a piece of new content that you have published.
- The old page is still getting great traffic and you want to add a link to sell something.
- The old page needs jazzing up.
Now if you are building internal links, you basically want Google to crawl the old page you have just placed the new link on. Therefore you need to change the page or add new content to make it look fresh, allowing Google to notice it again. It is an art and is a lot like restoring an old car to enter a competition. You want the car to be noticed and appreciated.
A great way to do this is to simply add a new paragraph of relevant information or expand on one you already have.
On the other hand, if you are adding an affiliate link to your old pages, then you would not be worried about re-indexing, you would be more worried about getting more traffic to your affiliate link. Of course re-indexing helps but we can also survive on existing traffic.
What do others have to say about building links on old pages?
Watch this video as it mentions some more interesting details about building new links on old pages.
Of course I love taking advice from SEOMoz, not because they are famous, but because they make total sense.
Tim Grice did a study about this and concluded that there was no point building new links on old pages and less you to get the page re-indexed by Google. I am fine with that because I like to keep my best content updated anyway.
Add fresh content to your old pages
I am continually adding fresh content to old pages for search engine optimization. In fact this is the exact reason that I can dominate Google search results for so many different keywords.
For example if I see that our pages traffic is dropping, will work on it and bring it back to life. This will get the old page on Google’s radar and they will want to check it out again. I also like to keep comments enabled, even on older posts, as this brings in free fresh content. Continual comments proves that your content has no used by date.
Therefore, as stated in the video above, when making new links on old pages, it is definitely better to get your old page re-indexed by Google. This means that the page gets crawled and the new links you have just made get followed to the new page.
To enforce all of this and make sure my new links on old pages are acknowledge, I also build some new back links to the old page. This follows with my theory of pretending that it is new content. Basically I am promoting each new article anyway.
Social share you old page
Share your old post like it is new. Pretend that it is fresh content and you want to share it with everyone. If your post is really worth sharing, change the date that you published it to today’s date so it shows up on your front page. This only works if you have no date factors included in your WordPress permalink structure.
Get the Tweet old posts free and have this plug-in randomly choose an old post and Tweet it for you.