Building a website or blog is all about building relationships and one skill you will need to know is how to email a fellow blogger… but the right way.
A lot of bloggers and website owners email me every day. You would literally cry if you saw my daily emails. Some people want to guest post, some want to buy links, other want to JV. It is overwhelming to say the least.
Building relationships through email is not easy and you risk instant rejection or even worse, you might be simply ignored! This is why I have listed 7 tips for emailing a fellow blogger.
#1. Make Sure They Know you Before Emailing
Many bloggers will not reply to strangers as there are just far too many junk emails and crazy requests coming in now days. It is always best to build even the smallest relationship as a backup for your email. It could be as simple as leaving a few valuable comments on their blog or giving them a link from one of your articles.
If you are unknown to the blogger they will probably glance at the email for one second. In that time you must convince them that your email is worthy of reading. That’s a tough call.
#2. Write An Original Email
I don’t know about you, but if someone sends me an email that looks like it has been sent to hundreds of people, I simply ignore it. Often I see requests for guest posting and most start with:
I came across your website….
That line alone sends shivers down my spine. I cannot count how many times I have heard this one!
It is a lot like when you see this comment:
I was searching in Google and came across your website…
The stupid thing is I have a guest posting form on my site. Therefore any wayward guest posting requests are from bloggers that have not visited my site and read my guest posting page.
Also when people do this it is clear that I do not know them at all.
#3. Never Demand a Response
There is no rule saying that a blogger must respond to your email. I hate it when I go to read an email and the sender has requested an “open receipt” which notifies them that I have opened their email. That is the first and last strike against their email. The open receipt is refused and the email is then deleted.
The best way is to expect no response and you will be pleasantly surprised when you do get one.
#4. Never Send a Follow Up Asking For a RESPONSE!
Are you kidding? Yeah well people do this all the time! I have people send me an email then send me another one asking why I did not respond. Why are they so DUMB? If I wanted to respond I would have.
Please note: If I do not respond then you must be spam. I love emails from REAL people that have no business agenda.
#5. You Got Your Response But Now You Are Silent
You wanted to email this blogger and you did. But when you finally got a response it was not what you hoped for. So the communication ended. Sound familiar?
Here is an example:
I received an email from a well-known blogger who attached a guest post for me to publish. I read over the article but was not impressed. The article linked to over 30 sites and more than a few pointed to this bloggers site or sites he had guest posted on. (yes I check every link)
Anyway I responded to the email and stated very honestly that this particular article did not suit my blog. I suggested the blogger send me something else.
Then there was silence. No reply, nothing. The potential relationship is dead now.
#6. Emailing Influential People
Derek Halpern from Social Triggers gives some awesome tips about how to email influence people. There is a free PDF to download but I will summarise what I got from his information.
- Don’t talk about yourself at all.
- Grab their interest quickly so it doesn’t matter if they know you or not.
- Give them a genuine compliment, not a template one!
- Give them something they might need. Great info.
- Don’t ask for anything.
Oh boy it is hard to not talk about yourself !
#7. Keep the Ball Rolling
Don’t forget about the relationships you build through email. Contact your blogging friends and say hello, give them a link every so often or at least a mention. Then they will know you are still thinking about them even though you have stopped email communication.