How many times have you heard the saying “Content is King”? One hundred, two hundred, or maybe three hundred times?
I would have to admit that I’ve heard people say this too many times to count and now I often cringe when I hear it repeated as the “golden secret answer” to blogging success. Are you kidding me? If blogging could be summed up as “content is king” I would be a trillionare by now!
Can you really rely on content being king?
In a nutshell. No.
Just say you have created fantastic content and you are really happy with it. You feel great about what you have done and now relax and sit back, waiting for the floods of traffic to find you. Some people stumble upon it accidentally, others see it appear in your RSS feed. After your post has ran through your RSS feed and front page you are sure people will continue to see this content for years to come.
Wake up and smell the roses or just simply come to your senses! (probably easier to do) Successful bloggers are always promoting their content on Social Media sites, Video sharing sites, other blogs, and so on. This is not a secret, but people still say that “Content is King”.
Social media is the here and now and SEO is for the long run. I am not saying SEO lasts forever; I am just saying it lasts longer than relying on nothing at all.
Brian from Copyblogger.com says “If you have no people on your side, your content isn’t king… it’s just a lonely loser with delusions of grandeur.” This is a quote from an article discussing the fact that Content could not be King without a Kingdom.
I agree that content can pull you out of the water if you already have a huge following, but otherwise it will not even keep your Blog afloat for long.
What other factors make up a successful blog?
Do you simply build a business and wait for customers to find you? Hell No!
The other side of the equation is marketing, and without this, you might as well be selling electric heaters in the Sahara Desert.
As well as having absolutely fantastic content, far better than any of your competition, you will also need a few extras such as:
- Social engagement: This is good and bad as it is easy to create so called social engagement, but good if you have the real thing.
- Interaction: Again this can be good and bad as it is getting harder to tell the difference between spammers and real people. Also how do you know I am not making all the comments myself? (not that I would have time but it could happen)
- Search engine optimization: I know you do not want me to go on about SEO again. I seem to be obsessed with it. See my SEO checklist to learn more.
- Blog post promotion: Yes this is one thing that many webmasters never complete. Generating traffic for each new post is the difference between a successful and a dead blog.
Do you need SEO to have great content?
No. But you need SEO to help your great content get found. People often presume that they do not have to optimize for the search engines, however sometimes Webmasters forget that there are real people searching for real content in the search engines.
It’s a catch 22 situation. Search Engines are non human machine like THINGS but the human’s are using them. All of what the Search engines shows the humans depends on the overall human response to the content.
- Do humans visit your content as a result of a search engine query?
- Are they engaged with your content enough to stick around and comment?
- Does your content inspire them and move them to share your content through their social media outlets?
- Blog layout. Can your visitor see the content immediately when they land on the page? (this is the latest algorithm update)
You can get your content into a great SERP (search engine ranking position), but to stay there you will need to employ this package deal:
- Great content. Exactly what the human wanted to see in the results.
- Relevant content that fits in with the topic of your website. People do not want to take advice about “caring for cats” from a dog lover’s website.
- SEO both onpage and offpage, so the search engines can see what your content is about in the first place.
- Obvious social media buttons to allow content to be shared easily.
- A decent search volume for your keyword with the least competition.
It is your responsibility to get your website posts in a position in the search engines where the right visitors find your content.
Some people spend too much time concentrating on creating content for the search engines, when in actual fact, the search engines only care what the humans want. If I were you I would be studying my SEO checklist and start becoming a search engine optimization expert as SEO helps you create great content in the first place. Its a viscous circle.
So what can we do?
If you are sitting back and wondering why you are not getting any website visitors or why your blog is not making any sales then you need to look at how you are promoting your content. I have clearly stated that building a WordPress website is extremely easy, but making this website successful is hard work. If you are one eyed and think that content is king then you might be in trouble. It’s like having a car without petrol to drive it. What good is that?