Did you know that you already have traffic you just did not know it? I know this might sound like ridiculous because you are only getting maybe 20 to 30 unique visitors everyday. You have poured a lot of money, time and effort into your website and you are only getting 30 souls to your website a day. What is up with that, right? Well, the truth of the matter is even if you are getting 5 to 10 people a day or even 2 to 3 people a day, as long as they are real people, there is gold in your statistics. Follow these steps so you can unlock the gold mine in your website’s statistics. You may be sitting on a huge pile of potential traffic. You just need to put in a little bit of leg work and keep tightly focused on the right elements and you may be able to transform traffic potential into actual website traffic that would result in a bigger payday for you.
Step #1: Install Google Analytics
This is non-negotiable. Hands down, Google Analytics is the best analytics package on the internet. While there are many Google haters out there that are claiming that Google Analytics is just an under handed way of letting Google look under the skirt of your website, it is a small price to pay because Google Analytics yield so much information that you need to create a viable strategy that the benefits greatly outweigh the costs and risks. You need to use Google Analytics to your advantage.
Step #2: Let it Run for at Least a Month or Two
This should give you enough of a traffic profile so that whatever drastic changes to both your site’s content, linking patterns and your general website’s strategy are based on sustainable and long-term traffic patterns. The worst thing you can do is to make dramatic changes to your website, buy new domains or any other serious moves based on a few days of traffic data. Traffic changes from day to day. The blend of keyword search terms and website sources sending you traffic changes from day to day. It is very important that your analysis period of your traffic profile be as broad as possible so you can get as accurate of a holistic picture of your website’s traffic health as possible.
Step #3: Look at Your Traffic Sources
The first traffic source that you will be analyzing is keyword sources. What keywords are people using to find your website? This is very important because many website owners do not know that their website is actually ranking quite high for some little search traffic terms where they have a very few competition. Why is this good news? Are not low-traffic keywords not worth pursuing? Well, if you are competing with a ton of other websites for a low-traffic keyword, you would be correct. Pursuing those kinds of keywords would be like pounding sand, a very futile exercise. However, if there are few or no other websites actively targeting those keywords that you are already ranking for, it may be worth your time to rank number one for those keywords. In fact, your chances of landing as the top search result for these keywords are higher since there are less websites competing for them and less websites actively targeting them. Again, this all boils down to absolutely how much exact match daily traffic those keywords theoretically attract. To find out, make a dump of all the keywords being used to find your website.
To investigate your keywords simply log in to your Google Analytics account, press on traffic sources and you will see your best keywords come up on the right.
Step #4: Run your “Stray” Keywords Through Google
Just feed them in Google one by one and look at how many competing pages there are. Immediately throw away search terms that have too much competition. It is completely up to you based on your experience with your website to determine how many is too competitive. Normally, the more targeted your website is, the lower the competition should be. Be very worried if you have a very niche website, but the keywords that you are targeting are actually present in millions upon millions of other websites.
Step #5: Run the Remaining Keywords Through Google’s Keyword Tool
This tool gives you a forecast of how many searches a particular keyword generates every month. It is very important that you set the selector tool to exact match because if you set it up to default matching, you will get an artificially inflated number. This is not the actual number of people searching for your keyword. You are looking for exact matches of your keyword. These are people that are actually looking for that particular keyword.
Once you have retrieved the results, you will see the search volumes. The key here is to correlate competition level with search volumes. What you are looking for are keywords that have decent search volumes but have very low competition. As fantastic as this may sound, they do exist. Keep filtering your keywords until you get this pool of keywords. Once you have identified your targeted volume but low competition body of key words the next step is to correlate these keywords with existing content on your site.
Step #6: Correlate These Keywords with Existing Content on Your Site
Obviously you have content that is already pulling these keywords. Go back to Analytics and find those web pages that already pulled those keywords in. The next step is to run ranking searches on those pages to see where they rank for the particular target keywords that people are already using for that page. The goal of this exercise is to see exactly where you are in the rankings and which pages are triggering these keywords. The final step is to build links for those pages using their target keywords so you can boost up their rankings. Use diverse backlink sources such as blog comments, guest blog posts, PR links, and 3-way link exchanges. For forum links avoid spam blasts. Instead, use ethical SEO forum marketing services to boost your site’s backlink inventory. Remember: your backlink footprint must look “natural.”
The Final Objective
The final objective for all these steps is to generate as many as tiny streams of traffic to your website coming from as many different low-competition keywords as possible. It is easier to dominate a keyword that has less competition than it is to dominate a keyword that has much traffic but has more competitors. Once you have employed this strategy, you will soon see that your website is sitting on top of a traffic gold mine. The next step of course is to optimize your pages so that they effectively convert that traffic into sales and revenue.