Most people will tell you that you do need software to research a niche, however I have to tell you the truth here. I have purchased a few different programs to help me research a niche and find keywords. I have tried Keyword Elite 2.0, Market Samurai, and Micro Niche Finder. Unfortunately I do not use them. The funny thing is that I just keep going back to my old manual ways. You know the saying “You can’t teach an old do new tricks”, well the dog is me when it comes to keyword research. I do use Keyword Winner for Onpage optimization and to search for some keywords for a particular post but not to find a niche.
For some reason I find it easier to research a keyword in the Google keyword Tool, then Google search, then MSN commercial intention (maybe not now though), and maybe finally a domain name search. It sounds simple but can take up a lot of time, however I still like to do all the hard work myself.
Here are the simple steps that I follow when I want to research a niche and find keywords:
This method I am going to show you below is very commonly used amongst Internet marketers. This is no secret that I’m going to share but people seem to think that it takes special skills to research and niche and find keywords. If you stick to this criteria below, then I am sure you will find a profitable niche.
Start with an idea
You have to have some kind of clue of what you are searching for or what niche you would like to get into. The first step does not go any further unless you have some purpose in mind. For example, if you are in the computer industry you might want to find a website about laptops. Now I’m just guessing here, but most of the major names in the laptop game would be gone. So this is why you need to drill down and go into a small and niche in order your website to be successful.
Research a niche
Now that you have an idea of what niche you want to research, the first things we do is visit the Google keyword tool. When researching in the Google keyword tool there are certain criteria that I look for when I research a niche and find keywords for it.
- The keyword must have more than 1000 global monthly searches, or 500 [exact match] preferred.
- When you search for your keyword in Google in quotation marks there should be less than 100,000 competing websites. The lower the better!
- The top ten websites should have an average of PR3. This means that I get the page rank of all 10 websites and work out the average. If they average around page rank six or seven it is really hard to knock these websites off.
- When searching in Google if there are are plenty of ads advertising on the top and the sides there is a good chance that people are making money from this niche. If you are thinking about using the MSN commercial intention tool, well it was unavailable at the time of writing this post. It has also disappeared from the search engines.
- Check to see if anyone has the keywords in their domain name. If no one is showing with the keywords in their domain name on the first two pages and then I would be searching for domain name with those keywords.
- See what pages are ranking..Any top tens rankings from Youtube, Ezine, Hubpages, Squidoo, and so on will mean you can beat them and get a spot in there.
At this point you are properly thinking that you do need software to research and niche as this looks like a lot of work!
Buying a domain name
Buying a domain name is an important step because you will be stuck with this name for as long as you have the website. It is not okay to just buy any old domain name because with a little bit of research, this can also help you get to the top of the search engines.
Here are a few points to remember when buying your domain name after you have found a niche:
- Look for a domain name with the keywords contained in it.
- Go for a.com name first and then a .org or a .net as a second choice.
- Adding a dash or another word on the end of your keyword is okay. It will not affect your rankings.
I like to buy my domain names Namecheap.com as they give you three who is protection and they are also cheap. You can also search for domain names in bulk.
Here is an example on how to research a niche and find keywords:
I know I have giving examples on how to research a niche before, however sometimes things change and we have to move with the times. Also, by showing different examples, you might pick up a different piece of information that you might have missed before. Of course we all know that using software to research a niche will save you a lot of time but I just can’t help myself.
1. First I am going to type that word “laptop” into the Google keyword tool. It is recommended that you sign into your Google account for this as the information provided is more detailed.
2. Search for the keywords in Google within quotes. as you can see from the screen shot below my results are showing 245,000 competing websites. Earlier I stated that I did not want to go for a keyword that had more than 100,000 competing websites. However this keyword has other factors that make it appealing. If you are new at building websites then I would only go for keywords with less than 100,000 competing results.
3. Check to see what websites are ranking in the top 10. If you see something like the Ezine articles, Hubpages, Youtube, and so on, you know you can get ranked in that position as well. If this is the majority of the competing websites then this is not a competition.
4. See below I have put a tick next to the positions that I could take. The good things about these results are that the 10 websites are not very strong competitors, I cannot see a website with the keywords in the domain name, there is advertising going on.
5. When checking the page rank of the competing websites, the only one that had a high page rank was CNET.com. I could definitely rank for position 2,3,4,5.
6. Check to see if people are paying to put ads at the top of the search results and to the right. See the screen shot below of the ads for the keyword I am using.
7. Go to your preferred domain name seller and search for a domain name with your keywords in it. For example I searched for best student laptop. These words were taken so I put some dashes in between and tried that. They were taken also. Then I put the word now after my keywords. This was available as you can see below. This domain name still has the keywords in it, it is still .com name, and it was still rank very well.
Key points to remember when researching a niche:
- If no one has the domain name with the exact keywords then I suggest you buy it, or something similar like I have above.
- If someone already had the exact keywords in a domain name then I would be thinking twice, as this keyword had 245,000 competing results.
After reading through this tutorial what do you think? Do you need software to research a niche?