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Google AdWords Tips for Small Businesses

By on October 4, 2012

Many small businesses turn to ads these days to bring in traffic and sales. Which is why it is essential that they get the most out of the ads they invested in. Yes, I’m talking about measuring your ads’ ROI. With this in mind, I’ll be sharing some tips on how to get the most out your ads, specifically in Google AdWords.

Google AdWords is a keyword-based ad system that appears at the top or bottom of a Google search result page, as well as on websites which use Google AdSense. Naturally, how much you are willing to spend and how competitive is a particular keyword will affect how frequent your ad will show up.

Why Google AdWords?

  1. Google is by far the number one search engine today.
  2. Google AdWords is one of the more affordable ways to advertise.
  3. Google AdWords provides a lot of targeting options.
  4. Most major hosting providers like HostGator and iPage, are offering free Google AdWords marketing credits.

Google AdWords is a very simple and quick way to advertise, perfect for small businesses. Nevertheless, if the ad campaign is not well planned, you would end up putting in more funds than necessary. And with lesser results too. So here are a few simple tips that you can use to optimize your Google AdWords campaigns.

Keywords That Bring In Sales

Besides researching for popular keywords that reflect your business, you also need to determine if the keywords used are going to bring you sales. My point is that you need to target those who have the intention to buy and not those who are just browsing around for information.

Take for example:
If you were interested in getting a bicycle for your kid, would you be searching for the “latest children bicycle model” or would you be searching for “children bicycle shops in your location”? Likewise, as a business owner, you should identify the keywords that your potential customers are more likely to use.

Granted, they are sure to be different keywords used by different people with the same intention. So, you are advised to try a variety of keywords and track the results.

Designing The Ad

Finding the right keyword is important but creating an ad that captures your potential customers’ attention is crucial. You need to attract them to click onto your ad and subsequently, become customers.

Proper usage of words and creative ads can lead to higher click-through. Things like punctuations and questions, if used properly, can catch users’ attention or make them curious enough to click on your ad. And it will help your ad stand out among other competitors.

You would need to try out a few different versions. Do not be afraid to try out unconventional methods.

google adwords tips

Designing An Appropriate Landing Page

A landing page is the customized page that you visitor will first see once they click on your ad. And it is common sense to ensure that the landing page is relevant to the keyword or the text in your ad. Or else you will risk a high bounce rate or low conversion. Which would be a pity considering that you would have already incurred the ad cost.

So this means that the landing page for your “children bicycle shops in your location” ad should be relating to your website page on children’s bicycles and not your homepage on children’ toys.

Tracking The Search Results

Now that you have set everything up, it’s time to track them. Click-through is not a good indication of a successful ads campaign. You need to track conversions.

  • How many of these click-through are contributing to your bottom line?
  • Which of these ads is generating sales?
  • Which one is not attributing much?

One way of doing do is through Google’s AdWords Conversion Tracking. It comes free with your Google AdWords and allows you to track unlimited conversions. You would be able to view reports on customers’ search patterns ie clicks, impressions, query paths and transitions.

In this technology-powered world, Internet marketing like Google AdWords, has become an alternative and widely accepted way of promoting a business. Essentially, Google AdWords is a trial and error ads campaign. And hopefully, with the above tips, it would be fewer errors for you. Do share your thoughts below.

About jasmine

Jasmine is an experienced web hosting professional, web designer and e-Commerce consultant. She is passionate with SEO and social media marketing. Her latest blog is Top 10 Web Hosting which reviews the best web hosting companies. Her favorite web host is iPage web hosting. Connect with her on Google+.

38 Comments

  1. Riddhi Sharma

    March 20, 2013 at 9:08 am

    Nice post i am totally agree with your points and as we know that Google Adword is important for both things small business and big business. If you want to keywords research which are relevant of our business then you can find the best keywords research by Google adword. Because mostly time i search the keywords with help of google adword. In my opinion google adword is the best keyword research tool..

    Thanks for sharing

    Reply

  2. Riki

    December 6, 2012 at 2:32 pm

    Hi Jasmine.
    Thanks for your good tips, I always use Google Adwords To fine the best keyword for my blog, and this become a very useful tool for me.
    Riki recently posted..Lightweight Stroller

    Reply

  3. gamertin

    November 6, 2012 at 12:43 pm

    Google Adwords, some of these small businesses can actually start to boost their sales by this method. Good thing this article comes up with excellent tips and suggestions! I was really glad I came across this post
    gamertin recently posted..Gofarm 1.2.9 – Game thủ thỏa sức săn cá sấu – bắn cung cực đã

    Reply

  4. Remy Santos

    October 27, 2012 at 6:43 am

    This is a great and helpful post! Readers also gain their trust to what they read to the right usage of words. Google adwords will help to increase click from the visitors of your site. Thanks for this informative post.

    Reply

  5. Rajkumar Jonnala

    October 25, 2012 at 6:35 am

    Hi,

    As you said in above post about the free adwords from hosting, yes i have got free adwords from a hosting provider which i will use soon.

    adword is the best adword network which can easily make our business growth. And the best thing in this is we can put our budget according to our needs.
    Rajkumar Jonnala recently posted..Technical Specs and Review of Samsung Galaxy Note 2

    Reply

  6. Soniya Sharma

    October 23, 2012 at 6:54 am

    Hi, Nice post. I have been using many times but i am not getting any improvement. i know Google ad-word is effective.but for the business i don’t think so.Well thanks for sharing with us.

    Reply

  7. Sandy

    October 17, 2012 at 7:56 pm

    AdWords can be so hard to figure out but so beneficial. The wrong AdWords can lead to nothing good. It’s such a fine line it gets a bit scary, at least for someone like me. Thanks for the tips and tricks!

    Reply

  8. vishvast

    October 15, 2012 at 6:06 am

    hank you very much for these tips, I have to admit I’m relatively new to this whole adwords thing, and before I start hooking up my website I try to read as much as possible

    Reply

  9. Lauren

    October 11, 2012 at 10:53 am

    obviously “Keywords That Bring In Sales” Keywords matters for Sales! It is seen that most of people committee mistakes while choosing Keywords. Its really wonderful Discussion to understand more Google adwords for Small Business.

    Reply

  10. Bram de Haas

    October 10, 2012 at 9:51 pm

    I’m very impressed with the results Adwords had for my business. It has been very good. I had to discover one or two things about it but reading a good book about it helped a lot.
    Bram de Haas recently posted..Gold Casio Watches, too Cool for School updated Wed Oct 10 2012 4:18 pm EDT

    Reply

  11. erda

    October 10, 2012 at 12:55 pm

    Good information showing the Google Adwords. Google Adwords is tool for improve your internet marketing ratio. I am a employee of SEO field and i know very well about this..Thanks for this amazing and informative news.
    erda recently posted..New Mom Adriana Lima Exercises Ahead of Victoria’s Secret Fashion Show

    Reply

  12. Peter

    October 9, 2012 at 2:26 pm

    Thank you very much for these tips, I have to admit I’m relatively new to this whole adwords thing, and before I start hooking up my website I try to read as much as possible about it. there are a lot of things to consider, but I’m confident that one can be sucessful with the right amount of knowledge. Thanks again!

    Reply

    • Jasmine

      October 10, 2012 at 1:35 am

      You are welcome, Peter. That’s right, read up as much as you can, then action on it. Go give AdWords a try… if you used any web hosting which offers free AdWords credit, you can even use the credits and kick start your first campaign for free.

      You can check my website for web hosting deals which offer free AdWords credits. Good luck, Peter.
      Jasmine recently posted..Practical tips to speed up your website (dofollow)

      Reply

  13. emilia

    October 9, 2012 at 8:20 am

    Some small businesses do not recognize the value of technology. However, with Google Adwords, some of these small businesses can actually start to boost their sales by this method. Good thing this article comes up with excellent tips and suggestions! I was really glad I came across this post.
    emilia recently posted..Cash for Gold Scams Online

    Reply

  14. Aditya

    October 9, 2012 at 7:38 am

    Adwords whether for small business or a big giant is a must have tool to know better keyword results which can help one.I am using it since the very first day from past 2 years and till now i sometimes take help of it.
    Aditya recently posted..ERP Software Companies (dofollow)

    Reply

  15. abhishek

    October 8, 2012 at 1:39 pm

    I have my small online marketing business which I operate from home and I very well understand the utility of Google adwords. Thanks for this great piece of info.
    abhishek recently posted..Using the History Panel in Dreamweaver CS6

    Reply

  16. dipa

    October 8, 2012 at 8:09 am

    I have tried using the Google ad-word tool but i am sure i made mistakes-i could not rank high enough despite using it. Can you give detailed examples of the keyword tool and how to use it? Appreciate it very much. Thanks in advance.
    dipa recently posted..Hello world!

    Reply

  17. Cameron

    October 8, 2012 at 4:55 am

    I have never given attention to Google.Adward tool. Sometimes people doubt on me that how I’m getting right keywords to use without working on keywords research. The only answer to them is I use my brain and reads top blogs daily.

    Reply

  18. Brenda Macalino

    October 8, 2012 at 4:28 am

    Adwords are the best in google because you can see the keyword that you looking for..
    Brenda Macalino recently posted..לימודי קבלה

    Reply

  19. CBhushna

    October 6, 2012 at 4:47 am

    I have never given attention to Google Adward tool. Sometimes people doubt on me that how I’m getting right keywords to use without working on keywords research. The only answer to them is I use my brain and reads top blogs daily.

    Reply

  20. Glen

    October 5, 2012 at 7:24 pm

    Hi Jasmine,
    Google ads are one vital part of a good client attraction strategy. Jasmine, great post for those getting started with Google adwords.

    One point I’d like to make to those just starting an adwords campaign. Test small before you investing large amounts of capital.
    Glen recently posted..Add Your Photo To Google Search

    Reply

    • Jasmine

      October 6, 2012 at 5:11 am

      That’s certainly true, Glen. Test small as you do not know if your keywords and landing pages will convert or not. So, you can run a few campaigns and scale accordingly. Put more budget in those that works, and stop those that do not.
      Jasmine recently posted..Why BlueHost is my Number One Recommended Hosting Provider (dofollow)

      Reply

  21. Anderson

    October 5, 2012 at 11:40 am

    Hi Jasmine,
    Yes, I do agree. Your landing pages are key to having a good quality score on your focused keywords, ultimately improving your overall campaign and ad groups

    Reply

  22. Steve

    October 5, 2012 at 8:43 am

    Great article, Jasmine, on how to succeed with local adwords. Many small biz are leaving alot of money on the table by not incorporating adwords as part of their marketing strategy.
    Steve recently posted..You don

    Reply

  23. Salin

    October 4, 2012 at 9:17 pm

    It’s the devil for me, but I can’t live without it!! Adwords, with these new google slaps, is a must for every little or big buisness!!
    Salin recently posted..Don’t buy Venapro!

    Reply

  24. Maja

    October 4, 2012 at 7:58 pm

    Today Google is too much caring about its advertisers and each advertiser must get benefit from Adwards Campaign and this post is milestone in this regard.
    Maja recently posted..News about Fantastic Sams

    Reply

  25. Sameer

    October 4, 2012 at 4:22 pm

    I have recently started using Google adwords and after reading your article I realized that landing page should be relevant to the keyword. I will check it out and see if I am not committing the same mistake.

    Reply

  26. Kuliah

    October 4, 2012 at 10:44 am

    Thanks for sharing this information and resources its really help full for me and my working with the help of this we can improve our working greate work

    Reply

  27. rida

    October 4, 2012 at 9:48 am

    hi jasmine
    Google last week said it’s launching a reporting feature, Auction Insights that shows advertisers who competes with them in keyword auctions. The competitive URL is shown along with five different statistics: impression share, average position of advertiser and competitor, overlap rate of when both ads are show, position above rate, and top of page percent.
    rida recently posted..Palak Paneer Spinach And Cream Cheese

    Reply

  28. zoya

    October 4, 2012 at 9:46 am

    Many advertisers know one of the powerful benefits to PPC is reaching local searches. In April Google introduced three new features to improve local targeting
    zoya recently posted..Runway Looks for Less Tracy Reese Fall 2012

    Reply

  29. hira

    October 4, 2012 at 9:45 am

    Hi
    Ad rotation settings in AdWords offers three options: optimize for clicks, optimize for conversions and rotate evenly. The rotate evenly setting is commonly used for testing ad creative, and when it is used, it can negatively impact performance, especially when one of the ad versions is poor. thank you for sharing
    hira recently posted..The Secret Routines of Anti Aging

    Reply

  30. Brenda Macalino

    October 4, 2012 at 8:14 am

    Google adwords is the best for everyone we can see the right and very informative to us…
    Brenda Macalino recently posted..police tactical gear

    Reply

  31. Sam

    October 4, 2012 at 7:59 am

    When you will know those all small things about SEO technique then you can see how more traffic will come on your site and from there you can earn money as well.

    Reply

  32. Anton Koekemoer

    October 4, 2012 at 7:42 am

    Hi Jasmine,

    Great post – And if I may add – When doing the keyword research in Google’s keyword tool make use of their adgroup (beta) function – as this will group the relevant keywords together and can influence your segmentation and overall ROI of your campaign and per adgroup.

    Reply

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