From the perspective of an Internet marketing or SEO standpoint, guest blogging is an excellent concept, perfect for any small to medium size business to be able to take their website rankings to the top in a manner that is totally white hat and will provide stability within the SERPS.
Website ranking strategies and evolving algorithms stand as the single most important factors any Internet marketer or Webmaster will need to keep abreast of, especially if you rely heavily on organic search traffic. Now, more than ever, understanding and mastering Internet search technologies should be at the top of any business owner’s agenda.
Recently, Google sent a clear and decisive message to each and every one of the millions of website owners worldwide. This message is not something that’s new or that serious Internet marketers did not already know. This new OFFICIAL warning from Google, delivered via the panda update (Google’s algorithm change), simply rams home the message for people who decided not to listen in the first place.
Considering SEO Strategies in a Competitive Niche
Considering the common SEO strategies utilized by offshore link building sweat shops, evolving stringent search engine algorithms have made many such link building methods useless. What’s your honest opinion, do you consider it fair that a website that has mindlessly robotically built thousands of forum profile backlinks or copy and pasted the same website description to a thousand directories via some automated software tool deserves to be on the first page of Google?
The type of website that deserves to be ranked number one for its niche should be reserved for a website whose owner has taken the time to carry out research and analysis about a unique topic of interest. SEO is not a competition as to who can build the most amount of backlinks in the shortest amount of time.
Google does not hide behind it’s own philosophy. They even have their own blogspot to keep everyday webmasters informed as to how to keep up with the latest Internet search technologies. Guest blogging ticks all the boxes when it comes to satisfying both Google and search engine visitors. The principle behind guest blogging attracts legitimate and targeted visitors because of the uniqueness of the content, as well as providing the author with the best type of backlink of all – from a totally unique source via a quality authentic website.
Let’s take a look at how you can come up with many different topics (whilst still maintaining relevancy) and article ideas so you can continue to publish new and unique content via the guest blogging platform:
Finding New Angles for your Competitive Niche
Here’s a simple idea. Go and grab yourself a pen and paper (yes some of us still use these) and draw a basic web diagram. From here, expand your thought processes to gather other items that are relevant to your particular niche or product.
As an example, if your website sells floor rugs, add the first layer of your web diagram around the floor rug. What’s related to floor rugs? Carpet, tiles, furniture, blinds, curtains, wall paintings – think of some items that compliment a floor rug. After you’ve built the first layer of your web diagram, start working on the second layer (items that relate to your first layer, and so on. Before too long you’ll have loads of neat ideas and topics to guest blog about which are still relevant to floor rugs.
If you were to consider a competitive niche to write about, online dating, for example, is right up there with the toughest of online industries. There are a zillion rehashed free dating sites articles about dating tips polluting the Internet. “Here we go again, another online dating sites advice article, so what” – hit the delete button! So instead, rather than write about online dating tips, day-after-day, think about more innovative topics like dating statistics, dating applications, Facebook dating apps, self help and self confidence topics, diverse dating cultures, news stories and press releases, relationships – then build on these for even more things to write about – using your web diagram.
Creativity is the key, start thinking outside the box and diversify your angle! Guest blogging in a competitive niche is not something to be afraid of. Here is a free guest blogging ebook to give you some more ideas.
Thanks for taking some time out to read my article – I hope it helps. You can follow more of my updates here: http://twitter.com/#!/MattDating101 – Matt Fuller.
If you have any tips on guest blogging in a competitive niche please add a comment below.