Webmasters are always wondering how to create high quality websites according to Google. It is not like Google is hiding anything, and this is not a big mystery or secret, but clearly publicized and written about. I am shocked to find out that many Webmasters continue to wonder and debate about what a high quality website is according to Google. Why is this happening?
High quality websites according to Google?
There are a number of free Google tools where you can find out information about what Google expects from Webmasters. If you say that you do not care what Google thinks, then you are missing out on some fantastic search engine traffic. Stop worrying about the big guys dominating and start using them to your advantage.
Resources for recognizing high quality websites?
Many Webmasters have many different opinions on what makes up a high-quality websites, however Google’s opinion is the only one that counts in this situation, as we are interested in getting search engine traffic.
#1. High quality Websites – General Guidelines
The first resource that I would like to recommend is a fantastic resource at Google Webmaster Central and it is the general guidelines for Webmasters. I cannot believe that Google has laid all this valuable information out on a platter for everyone to see. But Google is definitely not out to make our life hard. In fact it is trying its hardest to make life easy for every Webmaster out there.
The general guidelines at Google Webmaster Central includes very detailed descriptions on five particular categories.
- Search engine optimization (Here are my SEO techniques for Onpage)
- Webmaster guidelines
- Google friendly sites
- Making sure Google knows about your site
- And bloggers
Google even goes as far to mention useful questions you should ask a SEO expert when hiring.
#2. High quality Websites – Google Webmaster Central blog
I suggest you go to the Google Webmaster Central blog and sign up to their RSS feed. This way you will get the updates directly given to you and you will be able to keep up with the times. This is an amazing resource and I have quoted a short piece of an article below. This article lists more guidance on building high quality websites. If you read through these points you will see that we possibly all have something in common with Google. We all want great content to rank highest in the search engines.
I definitely recommend that you view the entire article as this information is an asset to all Webmasters.
Of course, we aren’t disclosing the actual ranking signals used in our algorithms because we don’t want folks to game our search results; but if you want to step into Google’s mindset, the questions below provide some guidance on how we’ve been looking at the issue:
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Would you be comfortable giving your credit card information to this site?
- Does this article have spelling, stylistic, or factual errors?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does the article describe both sides of a story?
- Is the site a recognized authority on its topic?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Was the article edited well, or does it appear sloppy or hastily produced?
- For a health related query, would you trust information from this site?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
- Would you expect to see this article in a printed magazine, encyclopedia or book?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Would users complain when they see pages from this site?
Writing an algorithm to assess page or site quality is a much harder task, but we hope the questions above give some insight into how we try to write algorithms that distinguish higher quality sites from lower-quality sites.
If you want to create high quality websites, a good start would be simply reading those tips above. These will make you realize your websites potential. I believe that all these guidelines available from Google will also help you even if you get your traffic from other sources. As you can see they are really going into detail because it has got so difficult to sort the high quality websites from the bad quality websites.
I have some varied opinions about each point mentioned above but Jim Boykin has shared his views in complete detail in his post about Jim’s take on Google’s content guidance. This article makes you really think about what these suggestions could mean.
Google provides many other resources to enable you to fine tune your website. For example you can use Google Analytics to reduce your bounce rate or find high paying keywords for increase Adsense earnings. Should I even mention using the Google keyword tool to find which keywords to use for your articles and researching a niche?
I do not see the point in listing any other resources as who cannot beat the original source? Just investigating these few resources I have listed above will clearly show you how to develop high quality websites according to Google.