Building a website is only the beginning for most new web-masters do not even realise how important SEO is in website marketing . Just because your website looks great with a new premium WordPress theme, it does not mean that millions of people are automatically going to start visiting it. You might see a flurry of visitors in the early days, but that will probably be because you have told friends and family to take a look. So if you are new to internet marketing, you need to take a step up to the next level and find out what Search Engine Optimisation (SEO) is all about.
SEO and Internet Marketing
Ask any internet marketer what SEO is and they are likely to spend the next ten hours telling you all about their complex strategies for improving ranking and “beating the system”. Unfortunately, SEO is rather like a ball game where the rules keep changing and the goal posts are constantly shifting. Just when you think you have it cracked, the search engines change their algorithms and your website drops from page one to page one hundred. Ouch!
How does SEO Work?
SEO helps people find your website out of the trillions of identical websites out there. Imagine you have created a website from scratch all about cat scratching posts. You want people who are looking for cat scratching posts to visit your website and hopefully stay a while. But unless you apply some SEO techniques to your website, it is unlikely anyone will stumble across your site because it won’t show up in the organic search engine rankings. SEO works on the fact that humans need to find your content because they are the ones typing in the keywords to find your content.
Search Engines Are Not Human so How Important is SEO?
Human beings see websites entirely differently to search engines. When we open up a website, we read the text and look at the pictures. Through a combination of both, we can instantly tell what the website is all about and if it is relevant to what we are looking for. Search engines look for “keywords” in your text and match them up with common search queries. So if you want people to come to your cat scratching post website, you need to include the most common terms people are likely to use when typing in a search query. Writing for the humans and not the search engines is a valuable tip.
Links to Other Websites
In the human world, the more friends we have, the more popular we are perceived to be. It is not all that different in the world of SEO and website marketing. When a website has lots of external links, search engines place greater importance on the site and it ranks higher. This is because good content is more likely to be shared across social media and talked about in blogs and forums. Obviously having lots of external links is not fool proof and if a large number of those links are to dubious websites of questionable quality, it can have a detrimental effect on page ranking.
Is SEO Easy?
The biggest problem with SEO is that it is constantly evolving. What works like a dream one week is the kiss of death the next. This is why a great many amateur internet marketers give up after a few months. They may see great results in the early stages of promoting their website, but when traffic drops off a cliff and their income dries up, they lose faith and chuck in the towel in disgust.
Remember the Basics
The most important thing to remember when looking at SEO is that good quality websites will always prevail. Get the SEO basics right and you are in the best possible position to start experimenting with different SEO techniques. Make sure you have good content people actually want to read and effective internal links that search engine spiders can follow. If in doubt, you could always pay a professional SEO expert to do the job on your behalf.
Jann Webb is a writer who believes that SEO techniques are critical to the success of your website marketing campaign. If you want to know about how to use SEO techniques and social media sites to your advantage, she recommends seeking advice from a company like Rumpus PR agency.