Building a website is only the beginning for most new web-masters do not even realise how important SEO is in website marketing . Just because your website looks great with a new premium WordPress theme, it does not mean that millions of people are automatically going to start visiting it. You might see a flurry of visitors in the early days, but that will probably be because you have told friends and family to take a look. So if you are new to internet marketing, you need to take a step up to the next level and find out what Search Engine Optimisation (SEO) is all about.
SEO and Internet Marketing
Ask any internet marketer what SEO is and they are likely to spend the next ten hours telling you all about their complex strategies for improving ranking and “beating the system”. Unfortunately, SEO is rather like a ball game where the rules keep changing and the goal posts are constantly shifting. Just when you think you have it cracked, the search engines change their algorithms and your website drops from page one to page one hundred. Ouch!
How does SEO Work?
SEO helps people find your website out of the trillions of identical websites out there. Imagine you have created a website from scratch all about cat scratching posts. You want people who are looking for cat scratching posts to visit your website and hopefully stay a while. But unless you apply some SEO techniques to your website, it is unlikely anyone will stumble across your site because it won’t show up in the organic search engine rankings. SEO works on the fact that humans need to find your content because they are the ones typing in the keywords to find your content.
Search Engines Are Not Human so How Important is SEO?
Human beings see websites entirely differently to search engines. When we open up a website, we read the text and look at the pictures. Through a combination of both, we can instantly tell what the website is all about and if it is relevant to what we are looking for. Search engines look for “keywords” in your text and match them up with common search queries. So if you want people to come to your cat scratching post website, you need to include the most common terms people are likely to use when typing in a search query. Writing for the humans and not the search engines is a valuable tip.
Links to Other Websites
In the human world, the more friends we have, the more popular we are perceived to be. It is not all that different in the world of SEO and website marketing. When a website has lots of external links, search engines place greater importance on the site and it ranks higher. This is because good content is more likely to be shared across social media and talked about in blogs and forums. Obviously having lots of external links is not fool proof and if a large number of those links are to dubious websites of questionable quality, it can have a detrimental effect on page ranking.
Is SEO Easy?
The biggest problem with SEO is that it is constantly evolving. What works like a dream one week is the kiss of death the next. This is why a great many amateur internet marketers give up after a few months. They may see great results in the early stages of promoting their website, but when traffic drops off a cliff and their income dries up, they lose faith and chuck in the towel in disgust.
Remember the Basics
The most important thing to remember when looking at SEO is that good quality websites will always prevail. Get the SEO basics right and you are in the best possible position to start experimenting with different SEO techniques. Make sure you have good content people actually want to read and effective internal links that search engine spiders can follow. If in doubt, you could always pay a professional SEO expert to do the job on your behalf.
Jann Webb is a writer who believes that SEO techniques are critical to the success of your website marketing campaign. If you want to know about how to use SEO techniques and social media sites to your advantage, she recommends seeking advice from a company like Rumpus PR agency.
Hi there! Not 100% sure I agree with you that good websites will always prevail. I see some pretty awful sites ruling in the search results these days.
Mike Huiwitz recently posted..getting your ex back
I agree but how do you define good? Are bad websites ugly, not useful, thin on content or maybe paid for popularity? There is just so much to consider. 🙂
mitz recently posted..Two Years Blogging and No Real Income! 8 Reasons Why
“. . . that good quality websites will always prevail.” Keep in mind that their might be other good quality websites doing all the SEO stuff, and trying to stay on top as well. I just comfortable with the white and black techniques, and I hear that there is a blue SEO. WHAT! How many colors of SEO will there be?
Chavol recently posted..What is interpreneur about?
I also think that SEO is very important for online business.Search engines are the one which brings most of the traffic. Thanks for sharing these nice points.
Mahendra recently posted..Upcoming movies of Aamir Khan 2013-2014
SEO is the base of the internet marketing, most of the customers still comes from the search engine and optimizing the search engine using the SEO tactics is a great idea… it will bring you a range of targeted traffic, whom you can convert to your loyal costumers..:)
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Hey Mitz,
nice post and thanks for sharing this post with us. Yes, SEO is the most important part of business and also very complicated part and its become very difficult to understand completely.
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i know a bit about seo and whatever i know, i know it is essential and it has the power to do wonders. SEO is free traffic so we should try to apply it on almost all the post because this way you will have a better chance to perform good on search engines
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We can’t ignore seo for online business. It is the term that can help our blogging to boost up the traffic.
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When you will start to do work in SEO it will be look easy but when you will know those all algorithms which are presently updated by Google then you can realize how to keep those all things in your mind which can harsh your SEO work.
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Yess, seo is important for online marketing, but I think seo is not everything. I’m an internet marketing prefer PPC like Google AdWords and I think this is the best way for all of internet marketing.
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Hi Mitz,
SEO is one of the best techniques that is required for any kind of business website because without website visibility there is no chance to increase sales.
It is the major part of online business.
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Many people today are focused on building backlinks, but forgets to do on page SEO.Matt Cutt recently spoke about major changes in SEO, also mentioned the planned update Penguin. It seems that we can expect many changes. Personally, I think that if you follow certain rules (original and valuable content, quality backlinks), everything will be OK.
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The great thing is that search engines considered social media signals in their rankings. With the advancement of social media today, the development of SEO in gaining backlinks and popularity of popular sites like LinkedIn, Wikipedia, Facebook and Twitter, is being targeted towards real time searching. The more presence you can give on the social media sites, the greater chances that your SEO will progress.
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I think SEO is really really important for any online business and one cannot ignore the benefits of SEO optimized site at all.. great post.. cheers.
Ansh recently posted..6 Simple Steps To Start An SEO Business
I’d say it depends a bit on what the business is, but, knowing the basics at least is very important for everyone. Even if you’re goal isn’t necessarily improving your ranking, the most basic of techniques (particularly for on page stuff) are a great guideline for anyone trying their hand at making it online.
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