Learning how to build a successful website is a long and tedious task and while it can seem very intimidating, it doesn’t have to be. Lucky for you, we have helped many people over the years create great sites that got them the attention they deserved. Since so many of you have been asking about how to build a successful website, one that is up to date and something people want to visit regularly; we figured it was about time that we created an article about it.
Keep in mind, these are just the basics and there are many other things you can do. Feel free to share your own ideas with us below. These are the things we have found to be most important but are just a starting point when it comes to creating that perfect website to meet all of your unique needs as well as the needs of your audience.
#1. Yes Content
Although content is not the only king it is damn important! Without the right content for your readers your website will suck anyway. Unfortunately if your website does not supply great quality content then someones will. Sad but true.
#2. Get a Theme (Song)
Great content is important but being unique is like having your own theme song like “Happy Days” or “Cheers” did. Your content will not be forgotten!
Think about it. What can make you stand out from the millions of other websites competing with you?
#3. Know and Understand Your Target Audience
One of the most important things you can do when creating a successful website is to not only know your target audience but understand them. If they have went to a search engine and your site came up in the results, what types of other things do you think they would enjoy? What exactly do you think someone would typically come to your website for? Are they looking for information on how to do something? Do they want to buy a certain product or service from you? Also, how old do you think they typically are going to be? Keep these types of things in mind whenever you are making changes to your site because you want to keep your current visitors happy while also making room for other types of people to stop by and get whatever it is you have to offer.
#4. Make Sure Your Name is Memorable and Interesting
The name of your website is very important because it is going to be what sets the tone for everything you do. Come up with something that is simple so people can remember it but also something that is unique and exciting. Coming up with a name is one of the most important things you have to do so be sure to give it plenty of thought and ask advice from family/friends/future customers so you know you are picking a name that is going to benefit you the most. You want your name to tell people what your site is about without them ever having been there.
You can see the Successful WordPress Website Checklist for more information.
#5. Update Regularly and Consistently
Changes are important. It doesn’t matter if you want to update once a month or once a week. What matters most is that you are doing so on a regular basis. You want people to have a reason to want to come back and give them something to look forward to. If everything is always the same, they are going to run out of things to do and may never end up coming back. Make sure it’s easy for them to sign up for email updates or newsletters so they will be informed when changes are made.
Updating regularly also can generate more traffic to your website. This is a well know fact.
#6. Interact With Your Audience
One of the best things you can do is talk directly to your audience. You do not want your site to just be another site on the web. You want them to feel connected with you on a personal level. Make sure to take part in conversations and post things that are going to get people to want to speak out and share their opinions. You never know, you may meet some pretty neat people along the way who will follow you from one site to the next as you expand your horizons. Get your traffics attention and do not just let them leave without getting to know you.
#7. Have Fun Contests or Events
While this can be stressful when you’ve never done it before, you should do what you can to create fun events for the members of your site. Maybe you are going to give out a cool prize once a month or promote their website on your site if they are pulled out from a drawing. These are just a few ideas, but doing such things is going to make your site much more interesting and get people wanting to join and stick around.
#8. Promote and Change with the Times
Changing is important. No matter how great your website is today, it is bound to change in the future. You see, technology is constantly changing and you never know what the next big thing is going to be. Do what you can to keep up with the times and promote yourself as necessary. Promotion is something that you have to do for the life of your site. You not only want to work hard to keep the customers you already have but you must also take the necessary steps to find new people. Even promoting each post you site publishes is highly recommended.