One of the most common reasons your blog or product will fail is because you didn’t really know what your market needed.
A lot of people create products they came up with, because they thought it is what their market wants, but in reality, it was something they wanted to create, not something their market needed.
This is a “guru approach” where you want to give people your knowledge, the one you think they are eager to get from you.
But you need to realize that being a marketer is what will actually make you money with a product. I am sure there have been products you bought because you were to excited to buy them, just to realize the product isn’t all that great, but the selling approach was amazing.
Yes, this is a win of marketer over a guru.
So to prevent launching a product and making no money, instead of thinking about what you what to make, think about what your market really needs. And to take the guesses out of the process, just ask them.
Generally, people want products that solve a problem, save money or save time. So that should be your starting point.
But to make sure your product is going to make you money, you have to talk to your target market, potential customers, to find out exactly what they want.
Depending on the type of the market you are in, you may be able to talk directly with people, face to face or over the phone, or if your business is mostly based online, you can use different ways to get the feedback.
Who to ask
I’ve been talking about your target market but don’t think it is only referring to your blog readers! Ask your email list, social media followers and fans, contacts you communicate with often that are in some way involved with your business, people in forums related to your niche.
What to ask
This is where you will put to use the tip from the beginning – aks them what they want and need, not what you want them to need!
Focus on asking questions in such a way that you create an emotional connection and show how focused you are on them!
This is one of the great email list tactics where in the the welcome email you send a question “What is your biggest obstacle at the moment” and not only get great feedback from your subscribers, but at the same time you are showing them you care, which creates the emotional connection. I’ve seen many of my favorite bloggers doing this and I think it is one of the best ways to connect with your subscribers from the start.
Questions can be along these lines:
- What frustrates you the most about [insert niche problem]?
- What did you try to solve the problem but didn’t get results?
- What would be one answer that you could really use when it comes to [insert niche problem]?
How to ask
The easiest way, and the most effective, is to funnel all the answers to one place so you can have balanced results and the same answer options. Surveys are the best way to pull this off.
Once you created your survey, copy the link to it and start “promoting it” and trying to get it in front as many people as you can.
Post a status on Facebook explaining in few words what you need and attach the link to the survey, send an email to your list with a link to your survey, tweet the link to it, ask on other social media, send the link directly to readers you know are your potential customers, write a post about it asking readers to take the survey.
If you want to keep getting feedback, don’t just email the survey link to the list in a broadcast, add it to your welcome email or one of the follow ups, so every subscriber that gets on your list will see the link at some point of time.
Tools to use
Google Docs (free tool) has a form option, where you can create a survey form and it will collect all the data in a spreadsheet. You can use this document to create questions with open answer option, multiple choice answers and so on.
SurveyMonkey.com is another option. They have free and paid plans. The free plan may be good enough for you if you know you won’t get a lot of answers.
Also the most famous email marketing tool that most serious professionals use, Aweber of course! You can give them a go with their $1 free trial but this membership is worth its weight in gold for any business.
Putting it all together
So now that you have it all set, make a decision how many answers you will want to receive before making a decision and make sure that if the answers are different all the time, not to run into product creation, but rather wait for more feedback and pick something that is often mentioned as a problem.
Have you ever created a product and how did you decide to create it?