There are so many resources and tools available online, free of charge, that you would have thought most people would have got the message by now when it comes to SEO. Alas, that seems not to be the case. Even today, there are still website owners who believe that they can ‘do SEO’ in a few weeks and then leave it at that, and some who even believe that SEO is a complete waste of their time.
This isn’t at all helped by people calling themselves SEO experts who promise to get your ranking in first place by the end of the month or who offer ‘One Week SEO’ deals.
You need to start saving yourself time and stress by turning your mentality to SEO at all times. If you need some help in doing this, our guide should point you in the right direction.
Understand that SEO is Long Term
SEO is something that you are always going to be doing. You cannot focus on it for a week, or a month, and then decide to place it on the backburner if you want to be successful.
You also need to realize that it won’t send an extra 10,000 visitors to your site overnight. The thing with SEO is that it might take six months to see an impact from your activities today, but everything you do is building up your profile in the eyes of Google and making you a better long-term search bet for the future.
Ask any professional SEO; they will tell you about a client who pulled out of a campaign after a few months because they hadn’t seen any results, despite being on the cusp of something great.
You Should Always Look to Build Links
The beauty of this point is that when your website starts gaining visitor numbers you don’t have to do anything. As long as you are producing quality content, people will want to share and link back to your pages, and your link building will take care of itself.
Before then, however, you might need to carry out some manual link building. A handful a week when your site is first launched will seem natural to Google and be easy to do. Remember to focus on the quality of a link rather than how many you can build.
Longer term, it is all about the quality and consistency of your content.
Create an Editorial Calendar
When it comes to content you have to get into a pattern of producing it, whether it is a daily news article or a weekly blog post.
The impact from this will be two-fold.
- · In terms of SEO, Google will recognize that you’re producing quality content on a regular basis
- · Readers will know when to expect your posts, increasing your regular visitors but also ensuring you get links from social shares and other backlinks.
Consistent production of high-quality content will see you become a trusted, valuable online resource, and you’ll soon be boosting your search rankings without even thinking about it.
Focus on Your Audience
There’s great irony in the fact that many an SEO campaign falls down because webmasters focus far too much on giving the search spiders what they think they want. If you want to get into an SEO focused mentality, you need to condition yourself to write for your audience.
Yes, keywords and links are important, but if you’re satisfying Joe Average who visits your website on a daily basis, you’ll be quickly onto a winner.
The SEO Mentality
If you can think SEO at every stage, you will be on the right path to making your website a great success. It might be tough at first, but over time it will become a natural process and your SEO activities will become an effortless part of your daily routine.
Robert is a local SEO specialist who regularly advises individual entrepreneurs and small businesses around the best ways to optimize and maintain their websites for strong search performance on a consistent basis.