Not every business that needs reach has the budget or even the capacity to successfully plan and execute chiseled marketing strategies. And while an online marketing team may seem tempting, to most small business, having a dedicated team of social media specialists would be considered overkill. However, social media marketing can indeed be a phenomenal marketing conduit for small businesses and if done properly and maintained right, can be your best marketing guy, ever!
Solution: Be the social media savvy entrepreneur! Here are a few tips that would help you start and maintain your social media profile that will in turn give you an opportunity to leverage the best of the social media platform.
FB provides an incomparable, low cost marketing environment for small businesses. Facebook offers its users exposure extraordinaire; it has over 300 million viewers and acts as a powerful platform to build one’s presence.
How to maintain: Before you start your own Facebook business page, evaluate your competitors’ Facebook presence: type of pages they have built, the count of friends they have, their posts, photos, and announcements. This will give you an idea as to how to start. Take a look before registering your company’s name with your personal account as doing so would disable you from using the same id for your business fan page. Create a page before your company name registration. If you already have a Facebook account, you can register a business account or simply make a business fan page that’ll expand your presence greatly. Advisable is also to run hyper-local ads.
Twitter is a rich source of instant information that connects people from across the world on a single platform and helps you reach to your target audience in a jiffy.
How to maintain: Apart from regular tweets, searching what’s happening near your city and writing tweets relevant to it will give you more visibility. See your competitor’s tweets and if you need to respond to them; this is your chance to network. Include a desktop and mobile tweeter client to your plate of social media marketing list. These clients let you predefine searches with a particular set of keywords and also let you group people you follow, minimizing the noise.
Keep TwitterFall handy, a web-tool that allows you to define custom searches that you can review. Last but not the least, follow trending topics and tweet mentioning your business in it.
A social networking platform, made chiefly for professionals all over the world, there wouldn’t be a better place to connect and network than Linked In.
How to maintain
Reserve your business name or your name with the description of the business you are into and look around for people in your verticals that you may know or you wish to. You can find a group of people who has a connection with your business or your vertical and add them to your profile. As a small business, the Linked In feature “recommendation” is a real good idea; you can ask your customers to recommend you in your Linked In page that can be viewed by everyone.
Blogs are not just a platform but an essential marketing tool that lets an individual or a business be in direct touch with their customers.
How to maintain
Start a blog with your company name, maintaining brand name consistency to that of your other social networking sites. Search for companies in your verticals who are on blogs and connect with them, comment on their posts and leave your blogs URL in the comment. You can also register a gravatar with the picture of your company and use the gravatar information and image in all your social networking arenas; wherever it can pull a gravatar directly. It is vital for a company to be get identified by its users with a single logo or image.
Get the best of your social media platform; the handy tips are right here for you to take your business soaring.
This article has been written by Dhruv Kapoor from Offshore Ally. Dhruv is a part of the company’s talented workforce of virtual assistants and link builders. Dhruv has a thing for gadgets and Internet marketing. Connect with him via Twitter.