You can’t just build a responsive list and magically increase email open rates. People think that when they signup top somewhere like Aweber, all the beautiful automation and tools they have will build you a fantastic list. This is true but there is a lot more to it.
You build the list and then you build the response.
The truth is that your email list doesn’t come with a high email open rates right off the bat. You have to earn it with your subscribers and increase email open rates by impressing and giving. Lots of marketers are doing it all wrong.
Has this happened to you?
You subscribe to a list to get a free report. You immediately get an email like this:
I wasn’t going to tell anyone about this, but I’ve been making LOADS of cash with this new product. The creator is a great guy and allowed me to share his secret money-making machine with you and bla bla bla
Just click here for your fortunes…
I can’t unsubscribe fast enough!
Just because someone is on your list doesn’t mean they already trust you and like your emails. Even if they’re already a fan of yours, they’ll want to see what kind of emails you send and get used to it first.
Only after this can you enjoy high open rates and click-throughs on your profitable emails.
How to Increase Email Open Rates
These are the techniques I use to increase email open rates and overall response.
Provide Value Continuously
The first thing you want to do in your email sequence is provide value to your subscribers. Give them something free, tell them something new.
The next thing you do is provide value to your subscribers. Give them something free, tell them something new.
Some email lists I get on come so close. They are good at first, but then they become non-stop sales pitches. After the initial value, I am more inclined to stick around after a couple sales pitches and I might buy one of the products. However, I’m not going to stay on a list that becomes entirely salesy after the original value provided. This is not way to increase email open rates!
They key is to continuously provide value to your subscribers.
Don’t contact subscribers too frequently
I know my subscribers like being on my list. Hardly anyone ever unsubscribes. However, this doesn’t mean I’m their favorite person in the world and they want to hear from me every day.
I’m more passive than most, but I only send out my follow-ups once a week. That is much more infrequent than the average, but then again, my response rate is also much higher. Coincidence?
Another reason for spreading out your follow-ups is that you draw out your content. You stay in contact with them for longer with less content. Time builds trust.
Extra Tip: Take a while to create a logical and organized series of follow-ups. If you write them all ahead of time, you can have months of consistent content and contact with your subscribers with no additional work.
Don’t treat them like virtual credit cards
Send emails without direct commercial intent.
If your subscribers think they are only on your list to be profitable, they’re gone. No one likes being sold to.
Contrarily, if you keep sending them helpful tips and links to cool things, they’ll be more likely to check out your money-making emails.
Make it Feel Exclusive
Make them feel like they’d be missing out if they unsubscribed.
I don’t share the same links and info on my site that I do on my list. I also like to share some opportunities exclusively with my followers. For example, review copies my upcoming ebook will be shared with my subscribers only for free.
Exclusive opportunities make your subscribers feel they are getting greater value from being on your list.
Write Compelling Subject Lines
I’m no expert copywriter, so take it from someone who is. You can supplement the success you have with your list by implementing good subject line practices.
You can’t get away with just good subject lines. You need great content too or your readers will eventually catch on to your tactics. This will result in lower open rates over time.
Regardless, your subject lines should be carefully crafted and tested over time to increase email open rates and response.
Start it with a BANG! Increase Email Open Rates
Make your first characters in your emails compelling. Aweber or Mailchimp will let you set up an auto responder series.
Most email services show the first few characters of an email. For example, Gmail shows the first 80 characters of the email including the subject line. Most people like to take a glance at the contents before they click, so use this to your advantage.
Your List = Base of Operations
Your list is the first place to go when you have big news to share. If you’re releasing a new product or having something special to share, you want them to know.
Your list allows you to keep reoccurring traffic to your site that you can send where you want. It allows you to build trust and stay in contact with your readers. Put simply…
A list is an asset.
Google can take away your rankings, but no one can touch your list. Treat it like the precious asset it is. Make it more valuable by learning to increase email open rates and response rates:
- Continually provide value
- Don’t send emails too frequently
- Treat your subscribers like real people
- Make it exclusive
- Write killer subject lines
Marketers use their lists in many different ways. Regardless of why you are building a list or what you intend to use it for, these techniques will help you increase email open rates on all levels.