When trying to begin a new Internet marketing strategies, you may feel like you don’t know where exactly to start. It seems like there are so many different things to learn and understand to be able to properly implement a successful Internet marketing campaign.
If you are feeling that there is a lot to learn, you are right. If it were easy to find success with Internet marketing, then it wouldn’t be worth it. A good strategy is a way for you to work to put yourself ahead of your competitors. It is a way for you to build your business and to drive the traffic you need to your site in order to be able to succeed.
Internet marketing is by no means easy. But it is possible, and it is worth it! With a properly implemented Internet marketing strategy, you can drive traffic to your site in the beginning stages while you are growing, as well as in the future as your company continues to grow.
To help you out with implementing a proper Internet marketing strategy, here are the 8 foundational pieces of Internet marketing. You will probably want to incorporate at least a portion of each of these pieces to be able to have the most well rounded, most successful Internet marketing strategy possible.
SEO (Search Engine Optimization) simple explanation: The process of performing certain steps to work to increase a website’s ranking in the organic search results.
In my opinion, SEO, or Search Engine Optimization, is one of the most important Internet marketing strategy. It is the way you can build up your site to bring in the highest amounts of traffic, and to help prepare it for continued traffic in the future. SEO takes a lot longer to build up compared to something immediate like PPC, but it has the most sustainable and long term results.
PPC (Pay Per Click) simple explanation: A form of paid marketing where you pay for each time someone clicks an ad to go to your website.
Especially when you are just starting out with Internet marketing, PPC (pay per click) is a very valuable marketing model. Since SEO and other organic marketing strategies can take a long time to build up, it is a good idea to have a budget set aside for PPC at least in the beginning to make up the difference while you are waiting to build up results from your organic efforts.
3. Social Media
Social Media Marketing simple explanation: Increasing your presence on social media sites to use those sites to drive traffic to your webpage.
Social Media is another valuable source of organic traffic to your site. If you work to increase your presence on the popular social media sites (Twitter, FaceBook, Pinterest, etc), you can drive great amounts of qualified traffic to your site from these social media networks. You can also purchase ad space on social media sites and use those ads to drive targeted traffic to your site from the social networks.
4. Branding Strategy
Branding simple explanation: The process of working to increase brand awareness and improve brand image.
Every company should have a good branding strategy implemented into their Internet marketing campaigns. This will help you to not only better control your brand’s image, but also to work to drive direct traffic to your site through increased brand awareness.
5. Direct Navigation
Direct Navigation simple explanation: When a person types in your web address in the address bar to be directed to your website.
Direct navigation, or type-in traffic, is a valuable form of traffic online that many companies ignore this in their Internet marketing strategies. Don’t assume that you already have all of the type-in traffic that you need, or that if you have a branding campaign that you are already doing everything you can to increase direct navigation traffic. Many times people will type in misspells of your website address, or keywords associated with your company into the address bar. By purchasing any domain names associated with these misspells or keywords, and having that traffic redirected to your website, you can make sure you are capitalizing on this type-in direct navigation traffic as much as possible.
6. Lead Generation
Lead Generation simple explanation: The process of generating or purchasing qualified leads for your company.
Not all Internet marketing efforts need to be done in-house. You can also contract out some work to help bring more leads into your company. You can purchase leads from a company that generates leads in your industry, or you can hire a lead generation company. Either way, this is a way to bring in qualified leads to your company.
7. Mobile Efforts
Mobile Marketing simple explanation: Advertising on mobile devices (smartphones, tablets, etc).
A large majority of traffic is now coming from mobile devices. So don’t make the mistake of missing out on this valuable and growing traffic! Make sure that your website is mobile friendly, and don’t forget to include mobile ads with your other Internet marketing strategies.
8. Conversion Optimization
Conversion Optimization simple explanation: Performing conversion tests and making any necessary changes to your site to ensure the highest possible conversion rates.
Conversion Rate Optimization, or CRO, is another important part of marketing online that shouldn’t be ignored. You are spending so much time and money on bringing the most traffic possible to your site. Now make sure to also put in efforts to be able to actually convert that traffic! By implementing the necessary CRO processes, you will make sure that you are getting the most out of the traffic that you are working so hard to drive to your site.
Nicole is a writer for the Internet marketing industry. She recommends http://www.aggregatur.com/ for a great lead generation company.