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Is Email Marketing Worth Your Time?
The answer: Yes, it is.
You have in your possession thousands of contacts, possibly obtained through sign-up forms provided by Aweber or even your own acquaintances. There is definitely someone among those thousands who would be interested in what you have to offer them. ‘Someone’ is just a humble figure; you are going to get tonnes more if your email marketing list consists of those who willingly signed up to receive more information from you.
So why is email marketing worth your time?
There are so many businesses out there that it is quite likely your targeted customers have not heard of you, unless you are Honda, McDonalds or Seiko, of course. Email marketing serves not only to promote a product or service but also to create brand awareness.
Those who did not know you previously will now do after receiving your emails. Take the opportunity to introduce your business in a light and informal way. Use interesting contents in your email capture the attention of the recipient and give an overview of what your business is about.
Share latest news and happenings
After building relationships, it is time to nurture them. It is really pointless if you stop being in touch with your potential customers after gaining their interest and attention. Stay in touch with them regularly by sending updates of your business, calendar of events related to your industry or a newsletter with promotions or freebies.
After all, your database of addresses would consist of those who are interested to know about your business or else they would have opted out of the mailing list.
Keep you in customers’ minds
“Out of sight, out of mind” – this saying has been proven true in business.
It is easy to forget about a brand if there isn’t any marketing or promotion. That is why businesses spend on various advertising methods to constantly remind potential customers of their presence. So use email marketing, one of the lowest cost marketing methods, to subtly remind your customers of your business or remind your readers of your awesome blog!
Makes it easy for people to purchase
How does sending an email make it easy for my customers to purchase (or to action on something you want them to), you may ask? Insert “Buy now” buttons (the call to action) in your emails which customers can click on to be directed to a page finalizing the deal.
Common examples of such emails are from Groupon, that fastest growing company. They send newsletters to subscribers each day notifying them of the daily deals, which customers can click on the image in the email to be directed to a payment page immediately. Very clever, eh?
Email marketing isn’t just for promoting your products or website all the time. If your email database is built of potential and existing customers, get to know what they think of your business or website. There is always room for improvement and it would certainly be helpful to know the opinions of the core of your business!
There are so many perks to gain from email marketing. Never be afraid to communicate with your subscribers; after all they have opted to receive communication from you and would have removed themselves from the mailing list had they found your emails useless.
But remember not to overdo the frequency of the emails and also, always make it easy for subscribers to opt out as well as to indicate their preferred types of alerts and frequency. Good luck with your email marketing, it’s definitely worth your time!