When developing a WordPress website I highly recommend that you plan what post categories you are going to have. You shouldn’t just create WordPress categories on the spare of the moment, they should be search engine optimized. You can use the Google keyword Tool to find related keywords and use them for your categories. (As shown below)
The first way to perform Search Engine Optimization on your post categories is to use a title, preferably, that has your keywords included in it…If you look over to the right of this post you will see that my categories all try to have my keywords in them. (Same with my domain name). The second way to SEO your categories is to write an appropriate description for it. Most people neglect to write a description for their post categories at all. This is a big mistake!
Watch this video to see how I Optimize my WordPress website and create SEO post categories
See the screenshot below. I have entered enter a keyword and pressed search. The related keywords are all listed below. I can sort them by global monthly searches or even CPC (cost per click). For choosing a WordPress post categories I would probably sort them by the search volume first. Then I would choose the most appropriate keywords that I think are related to my main keyword of my website.
Of course the keyword tool is now the keyword planner in Adwords so see this video about how to access and use this tool.
Here is a video showing how to sort this data in Excel.
Things to remember:
- Have a variety but include your keyword in some.
- Make sure the categories are related tightly.
- Write a description that includes your keywords.
You can also check the box next to each keyword you are interested in and download them into a CSV file. You will see this in the video above.
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