As a blogger or anyone who is in charge of writing quality website content, how do you know if the content you are providing is actually high quality content? You work hard to provide content that is unique, that is highly informative, maybe that solves a problem for your readers, and that is written well. You try to create a title for your content that will stand out. You add in headlines, bolded items, and bulleted lists to help make the content easy to read. But still, even though you feel the content you are providing passes the test of “high quality content,” you don’t really have any way to know that.
That is because you haven’t actually created a test to gauge to quality of the content. How do you actually know if the content passes the test, if you haven’t created a test in which to grade it? You don’t.
That means that you have to actually be able to create a test, or a set of criteria, that will help you to gauge the quality of your content by. And I can help you with the creation of this test.
Here are 3 tests you can use to gauge the quality of your content:
Test #1: General Quality Criteria
As a general rule with web content, there are commonly accepted criteria to gauge quality content. According to most standards, a piece of content should AT LEAST pass these criteria to be able to be considered quality content.
These general criteria include:
- Length of article: at least 500 words
- Images in article: at least 1
- Calls to action in article: at least 1
- Outbound links in article: at least 1 to 2
- Internal links in article: 1
So, check your content and make sure that it passes at least these most basic tests.
What this test tells you: This test tells you if your content at least passes the most basic rules of accepted quality web content.
Test #2: Social Media Reception
The next test you can use to gauge the quality of your content is to analyze how that content was received in the social networks. And how do you gauge how well your content performed in the social media world? By tracking the activity that it created. This can be done by seeing how many shares it generated: how many retweets, FaceBook likes, +1’s, pins, comments, etc it received.
What this test tells you: This test is one of the best ways to gauge how others are receiving your content, or how “quality” they view the content to be. The more shares your content received, the higher quality the social media world viewed it to be.
Test #3: Business Goal Achievement
You have business goals that you are trying to achieve. All of the efforts of your business are means to achieve those certain business goals. That includes any content you are creating: you have a main business goal(s) that you are trying to achieve, and your content should help bring you closer to that goal(s). The business goals that your content could be helping to achieve could be as simple as more visits to your site, all the way to how many sales your content was able to generate. Use an analytics software to help you track the visits/purchases/subscriptions/downloads/etc that you were able to generate from each specific piece of content that you create.
What this test tells you: Business is all about the bottom line. So anything that is able to directly (or indirectly) positively affect that bottom line is a good thing! This test is able to tell you very specifically how your content as a whole and on an individual basis is affecting your bottom line, and thus how beneficial your content efforts are to your company.
With the proper tests in place, you can see if the quality you are creating for your site is, indeed, quality content. If you find that your content isn’t passing some of the simple tests of quality content, it might be a good idea to look into a content writer, SEO company, or SEO reseller plan to help you create the type of content that will bring you the results you are looking for.
Nicole has been blogging about SEO and Social Media for years. She enjoys helping companies learn how to find more success with their SEO efforts.