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Really Annoying Marketing Tricks That Don’t Work – So Stop Using Them
Good SEO these days is about delivering high quality content on a regular basis and about teaming up with other webmasters and bloggers who have similar priorities. In short, if you can create content that people want to read and associate yourself with sites that people respect, then Google will want to direct more traffic your way because it makes them look good.
However while this fundamental idea might seem pretty basic to understand, it seems that some people have failed to get the memo and instead insist on using heavy handed marketing strategies and black hat SEO to try and muscle their way to success. These strategies don’t work, they just wind people up and damage their reputation. Here are a few of my ‘favourite’ examples…
Link exchange requests are fine in theory, but the webmasters among you know the kind of thing I’m referring to here. I’m talking about the links exchange requests that have clearly been automatically generated and show no signs of any research. There’s no personal touch and no comment on why the person thinks you’d be a great site to swap with. At the same time the link is normally something that’s completely irrelevant to the content of your site and that you wouldn’t want to be in any way associated with. Surprise surprise most of these go straight to the trash.
YouTube Video ‘Responses’
Who do these people think I am? A mug? I’ve spent ages on YouTube developing content I’m genuinely proud of and thanks to this I have a good number of subscribers ensuring that all my videos have a few thousand viewers de facto. So then someone decides they’ll post a ‘response’ to my video which really has nothing at all to do with what I posted about and they’ll hope that I’ll include their link at the bottom of my video as a result. Rather than one of my own… Hmm…
‘This One Weird Trick’
What the hell is that all about? If you’ve ever seen the internet before today (weird if this is the first article you’ve ever read online…) then chances are you’ve seen an advert on how to whiten your teeth, build more muscle, or stop hair loss using this ‘one weird trick’.Okay so maybe this one does work in the short term and will bring you lots of clicks, but that’s at the expense of long term loyalty. To anyone who you might be interested in partnering with in the future, this kind of marketing is just going to completely destroy your reputation and put people off of working with you or visiting your site. If you’re going to use PPC advertising campaigns then be honest and realistic.
Spamming Forums and Comments
Again presumably somewhere in the world there must be a blogger who accepts comments on their blog that say ‘I really has have had a great experience enjoying this contents!’. However while I presume they’re out there, I really have never met one and I can’t understand what’s going through their head. If you’re smart enough to write a piece of code that posts this nonsense, then why not do us all a favour and turn your hand to something actually useful that provides some kind of value? It’s just a thought…
Ryan Smith often updates his blogs with informative articles related to SEO marketing techniques. He works for LinkWheeler – a firm that provides premium Linkwheel services.