Whether you are a novice in this business, or have been at it for a while now, you’re most likely dividing your time between developing your content, and figuring out how to form backlinks to increase your rankings in the search results. It’s difficult to start a business, especially when writing creative content is a component.
However, you know that you will never get ‘there’ if you skimp on quality. So, you push forward to create compelling and informative content.
If you aren’t currently spending three times the amount of time preparing and researching for your article than you are writing it, then you should change your strategy. Research is vital.
The key to quality content is to generate a comprehensive outline that contains valid details and quotes. This will help organize your work and give you a tool to help write more easily, rather than winging it as you go. But, there’s an added bonus to having a detailed outline. It will assist you in creating even more material later, turning your effort into an investment.
This applies to all writing, no matter what the content is about. It could be about flat screen TV’s, home business opportunities, printer cartridges, travel guides or an L-shaped computer desk with a glass top. A well-crafted outline can assist you in generating more content.
Another Way to Put It…
To repurpose content means to work with the same information, but putting a different spin on it. An example would be an article I wrote on how article marketing of today is not effective. My message within the article is that it’s simply a waste of time, even though the meaning of that will be diverse to various marketers.
Novice marketers can consider this a preemptive strike, to steer clear of it all together. But, for those already established in the marketing forte, it can be a source of recovery, a way to get out with minimal loss of ranking.
Both articles are claiming the same thing, but with a different approach depending on your intended audience. With a great outline as your foundation, each article can be crafted with ease.
And, I did this.
Making the Difficult Part More Productive
Anyone who knows me will know that I believe article marketing of today is being taken over, and is no longer effective. Google even agrees with me that its future is bleak. There simply is no value to those seeking information when they read inferior articles that are being circulated by inferior sites.
So, I opted to write a detailed article on ‘why you should avoid article marketing like the plague (the title, actually). So, I started to collect information through research such as data and quotes from Google. I then applied that with my own knowledge and experience to produce a thorough outline for the article. The entire process for just the outline was more than three hours, and was over 3,000 words that helped to build my case against article marketing.
Someone who is new to marketing could use an outline like this to compose some impressive content for their site. However, that was not my motivation.
That master outline allowed me to generate two separate and good-sized articles, with one over 1,900 words, and the other almost 3,700. I used a different approach on each one, while focusing on the same topic.
Next, both were accepted by two well respected sites when I submitted them as guest content.
Let the Perks Roll In
The pieces were published on PR3 and PR6 sites as guest content. I used their influence to gain quality ratings in the SERP, by incorporating anchor text within the articles, which then directed traffic to my site.
Whether you are just beginning, or are just now considering a combination of ranking and traffic, utilizing reputable sources that accept guest content is an area certainly worth considering.
That in itself would be considered a success, if it were the end of my story. But, it’s not. In addition to gaining more traffic through Google, I also had the advantage of viewers tweeting the URL, bringing even more traffic to my site. It was also interesting enough that AffiliateABCs.com interviewed me on the subject and then posted it on their site. More exposure.
I still wasn’t done though. The next thing I did was to hire a freelance writer to use my master outline to generate three additional articles, all unique, yet stemming from the same information. I then submitted the new articles to three additional sites that accepted guest participation. All three directed more traffic to my site.
The reason I was able to direct more traffic and readers to my site was due to placing anchor texts within the articles. You are typically allowed two anchor texts per each posting. So, in the end I had the luxury of 24 of them leading readers to my site, and all from high PR sites. You can’t get a beginning site to rank any quicker than that.
Not bad, considering this all stemmed from my initial three hours of research.
My particular topic was my own drive in getting the word out about article marketing of today. However, it could be about any topic such as computer laptops, home office supplies, ergonimic chairs or a Bestar home office computer desk. You can benefit significantly by using this method of content conversion, no matter what the topic is.
Article Marketing in Another Form?
No, it’s not another form of article marketing, certainly not based on today’s standard.
One difference is that the 400 to 450 word SEO article is inundated with keywords, written solely for the purpose of a search engine to pick it up, rather than a quality piece intended to be read by a human. Whereas what I am referring to is a well planned, informative article up towards 1,000 words or more, packed with value for a human reader.
Another difference is that converting content is not spinning. No software is used. Most importantly, you cannot alter the point of view with spinning, just the words. However, when repurposing content, as I am referring to, you can change the angle, yet use the same information you gathered for the master outline.
Distribution is another area of difference. Software programs can automatically submit your material, up to an incredible 500 ‘directories’ per day. Sure, that is a large amount of backlinks. However, when identical links are submitted in mass amounts, Google will catch it, and determine that they are from ‘content farms’ and deemed to hold no value.
PR3 sites (or better) that are highly regarded are obviously the best bet for your quality articles, as long as they accept guest content. You will reap the benefits with higher ranking in the SERP, if you follow these guidelines for repurposing your material.
To sum it up, article marketing, and what I am referring to are not the same…at all. If you want to find fresh and valid access to quality readers, and build your site in a quick and effective manner, then repurposing your quality content is the way to go.
Of course this is just my opinion. But, it’s based not only on my research, but also my experience. I am very interested in learning what you think about what you just read. Please leave any comments you might have in the comment box below.
You will receive *solid* money-making tips and advice directly from James Martell when you subscribe to his long running affiliate marketing podcast (since 2003). James has been a full-time affiliate marketer for 12+ years and has been *successfully* teaching others how to earn extra income with affiliate programs for over a decade. A sought-after speaker, James has presented at Commission Junction University, Digital River Lab, Affiliate Summit, Pubcon, The System Seminar among others.