Researching a niche or even finding a niche topic for your new website can be a daunting task. Most people do not even know what a niche is and therefore cannot understand why it is important at all. A niche can be applied to any business and we have been using this idea for as long as I can remember.
I was talking to a local store owner recently who has a dying business in a small town due to big supermarkets moving into town. I mentioned that she should develop a niche and distinguish her business from the others. The look on her faced was a puzzled one. It was like I was speaking another language. What I meant is for her to specialize in a product and do it the best. I also suggested she concentrate on something that the other businesses didn’t have, therefore giving the customers a good reason to come to her store. In the internet world we call this a USP (unique selling proposition).
Remember when the local petrol station would have a person serving the petrol. I would go there before going to the petrol station that only had self service available. And what about the deli where they give your child a cheerio to chew on while you were shopping. The child always wanted to go back to that store. What the business offered was more than any other business was offering.
Quick Start Checklist
- Choose a topic you are interested in. I do believe that if you have a passion for your topic your business will last.
- Research the keywords in the Google keyword tool. Always choose exact match.
- Go to Google search and Google your top five keywords. Investigate the competition thoroughly. Ask yourself, can you beat them?
- Your main keyword for your niche should preferably be no less than 1000 exact global monthly searches. For related keywords I go as low as 100 global monthly searches.
When you have chosen a niche and sorted out your keywords you can then start building your WordPress website from scratch.
Researching a Niche for Your New WordPress Website
A niche in website world is a topic of expertise that your website focuses on. And the niches get smaller as you dig into them deeper. So for example the subject of golf is a huge and profitable niche however everyone knows it and there is so much competition. Therefore the average “jo blo” has to go for a specialized area. So say we dig deeper into the niche.
I have to make a very important point here. If you do not research your niche and find the right keywords you will be struggling to compete with any one. You really need to be educated about keywords and SEO techniques that will make your niche skyrocket to the top of the rankings.
Below I will show you how to manually dig down deep to find the right keywords for your niche. It is a time-consuming project but it is necessary to do. When you get yourself established I would strongly suggest that you invest your money in a program such as Keyword Elite. This program will do all this and more for you in seconds! Please note that I have tried other products but they are far too difficult as I do not want to get to deep into analyzing when I could be building websites.
First we type Golf into google search and see that we have 392,000,000 competing results.
Now that is impossible to get into so I tried golf swing. Still in the golf niche but smaller with 5,800,000 results.
5 million results is still too much competition. I am not a golf fan so I have no idea what to write in next. Therefore I am going to look at the bottom of the page to see the related searches for the term I had already typed in.
Golf swing analysis sounds good. Lets see what results it shows.
Tools I use to research a niche:
1. Google keyword tool: If you have an ad words account then you can sign into this and use the keyword tool in their. If you do not have a Google ad words account you can simply search for the “Google keyword tool” and use it. even though I have a program to do all the work for me, I often go back and use the Google keyword tool.
2. Keyword Elite: I have tried market Samurai and felt that it was very difficult to use. When I actually decided to check out keyword elite I was confronted with many how to videos which helped me understand how to use the software right from the start. The videos are free to watch and can really open your eyes to how important finding the right keyword for your niche is.
3. Researching affiliate websites: It is handy to visit websites such as Amazon.com and Clickbank.com to see what the most popular products are. Am is on has a Best Sellers section and Clickbank.com has a option to search for products with the recurring income or the highest gravity.
4. Google Search: The good old Google search can still tell you a few hidden details, but this is of course if you don’t have something like Keyword Elite or Market Samurai. Google search can show you who your competition is, how many advertisers have ads on the side of the search results and even show you your related keywords.
Anyway I could go on forever, however in the video below I actually go through all of these words and show you why they are not really that good to get into. After that I find a possible niche that might be good and go to buy a domain name on namecheap.com. Everyone is different on how they are researching a niche and this is probably not the best way, but it has worked for me. I guarantee that if you just get in and do something you will find your own way to do things.
Notes on researching a niche for your website
This process can also be used to find the right keywords for your article titles. If you target the wrong keywords in your articles they will not be found by the search engines. It is as simple as that. If you would like to skip all the hard work and use some fantastic software to do the work for you, you must check out keyword elite. You can go to their sales page and simply enter your e-mail in to check out all the free videos they have on how to find a niche. There are videos that have been made by many of the big gurus who are very successful in building niche websites.
Please add your comments below…have you got any tips and tricks to share on researching a niche?