It’s valuable to figure out how you’re going to turn visitors into money before you even start SEO. Applying a SEO technique meant for ad-supported sites to an affiliate site could be disastrous.These are the top three SEO business models:
SEO Business Models #1—Retail Or Affiliate
Do you want people to buy something? Then your business model is either retail or affiliate. Retailers sell directly to customers, although someone else may handle inventory and shipping. Affiliates get paid when the customer buys from someone else.
In either case, it’s your job to convince visitors to your site to buy something.
Convincing buyers on the Web starts before they visit your site. The top mistake made by retailers and affiliates is trying to attract everyone to their site. What you really need is qualified traffic.
Qualified traffic, called qualified leads in the sales industry, are people who are qualified to buy the products you promote. The most important qualification is interest—someone who isn’t interested in your product will never buy. Conversely, people who are interested in your product will often move heaven and earth in order to buy.
The two most important jobs of a retailer or affiliate marketer are figuring out who’s qualified and how to get qualified buyers to your site.
Finding qualified buyers can be easy—anyone who searches for “buy ford 08015” probably wants to buy a ford vehicle near the 08015 zip code. But these pre-qualified search queries are highly sought after precisely because of their pre-qualification.
An easier way to find a good SEO keyword phase that attracts qualified buyers is to ask, “what else would someone interested in buying look for?” For example, before I’m ready to buy a car, I do a lot of online research. A site with articles about car reliability could attract qualified car buyers and avoid people just interested in looking at pretty cars. For the best results, make sure you search Google incognito as Google always serve you customized results according to your location and preferences,which is not good for research.
It’s essential for retailer and affiliate marketers to focus on buyers, not just visitors. You could make a million dollars a year from just one visitor a year, if you could convince each visitor to buy a million dollar item.
SEO Business Models #2—Ad-Supported
I’d guess that more than 90% of the sites I visit every day are supported partially or fully by advertisements. Ads are big business on the Internet—they’re what made Google huge and they prop up almost all of the top 100 sites on the Internet, except volunteer-run Wikipedia.
The simple rule for ad-based sites is to attract as many readers as possible. Some people even go so far as to use scam methods to increase traffic to their ad-supported sites.
But anyone who focuses too hard on attracting traffic risks forgetting that they also need visitors to click on the ads. The less time people spend on your site, the less chance they’ll click on an ad.
One powerful technique I’ve seen used is focusing on keeping people on your site longer. The longer they stay on your site, the longer they’ll spend looking at the same ads, and the longer they stare at those ads, the greater the chance they’ll actually click on one.
Ad-Supported SEO Business Models
Ad-supported sites come in several varieties. The hardest to build but usually most profitable is the news site. If you can keep readers up to date better than anyone else—if you can scoop the competition frequently—you can reap significant profits, even if you only cover a small niche.
Other ad-supported sites cover evergreen topics like productivity and saving money. SEO can help these sites gain new readers by focusing on questions people ask. For example, a save-money site should focus on keywords like “credit card bill,” “coupon,” and “how to make ____.”
SEO Business Models #3—The Agora Model
Agora Financial built a hundred-million dollar business on the Web doing one simple thing: getting people to sign up for their free daily newsletter.
From their free newsletter, they made offers for additional products and services—products and services that often cost hundreds or thousands of dollars, much of it pure markup.
The Agora business model closely follows the system employed by Agora Financial—everything on your site tries to convince people to sign up for your newsletter. You don’t try to make a single sale until you’ve got the customer’s email address.
People who use the Agora model give away free articles, reports, ebooks, contest entries, and even physical stuff—all of it at a loss—because they know they’ll make it back over time selling to their mailing list.
The techniques for the Agora business model are similar the the techniques used in the two business models we discussed previously.
Like the retail or affiliate SEO business models, you want to attract qualified traffic. If your newsletter covers cars, you probably don’t want to waste money attracting kids. It is important that you have the right audience to increase email open rates.
Like the ad-based SEO business models, you want to attract as many visitors as possible, but you also want to keep them on your site as long as possible. The better visitors get to know you and the more times they see the offer to join your mailing list, the greater the chance they’ll sign up for it.
The top SEO technique for attracting lots of qualified leads is simple: emphasize all the free stuff you’re giving away. Write articles with free in their headlines, offer free reports and ebooks. You can’t go wrong with the Agora SEO business model if you never go more than a few paragraphs without mentioning the word free.
Can You Mix SEO Business Models
Of course you can, but do this carefully as we know that it is better to have less goals for the website visitors. If you concentrate more on one business model you will more likely to be successful.
Almost all successful Web-based businesses fall into one of these three models. So, what are you waiting for? Get started by choosing one of the SEO business models today.