Getting started with SEO—especially if you’re busy—can be a real headache. So here’s how I’d spend $1,000 to increase the traffic of my site using proven SEO techniques.
Let’s just get something straight here. All the hype about SEO being dead is not true! I go out everyday and get targeted traffic and earn money. The more targeted the traffic the more I earn. This applies to both affiliate sales and Adsense.
So is SEO still important? Of course it is. If you think it isn’t then you can sit back and wait to see what happens while I continue to do the same thing I have been doing for years now. SEO.
Don’t Pay A SEO Consultant
It’s important to learn SEO for yourself, and paying a consultant will only slow down your learning process. You can still contract all of the remaining parts of the work, but the actual SEO decisions should be made by you.
Be in total control of your SEO. That way you will be sure that your SEO is true blue and Google will only be loving your site.
Spend Whatever It Takes On This
Although free for most Content Management Systems (CMSes), you should spend whatever it takes to acquire a good split testing system.
Split testing, also called A/B testing, is creating two different versions of a webpage or website and testing to see which performs better. You can test small changes, or you can test big changes, but you’ll always get scientific-quality data about which SEO techniques work and which don’t, and that’s why you absolutely need split testing.
Do You Need An Artist?
Most people spend more time fiddling with the layout of their website than they do actually producing content for it. Google doesn’t care what your website looks like—they only care what words and links are on it.
An attractive website can be a boon in some niches, but other niches make more sales with a low-key site. Only testing can tell you for sure.
Most markets I have experience with never recoup the costs lost to excessive website layout design—the average reader just doesn’t care about anything but content, so don’t spend any of your $1,000 budget on layout (at least at first). Stick with one of the default templates for your content management system or don’t change your current layout. Seriously, a premium WordPress theme is cheap as chips, you do not need to go overboard and hire a web designer. That can come later when your website starts to earn money. Look at my sites, they have simple premium themes and I do not waste time fiddling with them..
What I’d Buy With The Rest Of My $1,000
Content. On the web, it is said that content is king. SEO stands for Search Engine Optimization, and you can’t optimize what you don’t have.
Every article or video or page on your site can bring in 100 or more visitors from Google every month. Figure out how much money you make from the average visitor. For example, if one visitor in a hundred nets you a mere $1, then each page with 100 monthly visitors is worth $12 a year to you.
Whatever figure you calculate is the amount of money your should spend on each new high-quality page. You can cut costs if you want, but be careful of killing the golden goose.
Of course there is an art to writing SEO content that suits both the search engines and the humans so be careful who you hire to write.
If you got your split testing system for free because you use WordPress or Drupal and a nicely priced theme, you still have well over $900 in the bank. Spend $700 on articles or blogs at, say, $10 a piece. You’ll have 70 articles within a week or a month, and a year later (at $1 per 100 visitors), you’ll have $700 in extra profits a month if you get an average of 100 visitors a month per page.
But you’ll probably have more than that—SEO experts have proven that popular sites get more traffic just because they’re popular. This happens to me all the time. So for every extra 700 visitors (min) you attract through new content, you’ll also add more visitors to your existing content. I think I once read that the top 100 sites on the Internet get more than half of all page views.
Disclaimer: Your 70 articles have to be fantastic stuff to make any impact at all.. If you think that spun or junk articles are good quality content then we are NOT on the same page here. People often ask me why they are not making any money from their blogs and one big reason is that they don’t get it.
For example look at the stats below..This is going to shock you because it shocked me.
This screenshot is showing the stats for one article I posted and this is the first months traffic stats. Well what is so great about that you ask? Well it is not my article. It was an article I found on Ezine articles and decided to go for it and REPUBLISH..
Yes it might have been republished many times over but Google sent me 2,600 unique page views for one month. Why? Well this site holds a lot of authority. Obviously the keywords are probably starved in the search engines (not covered by great content yet), but earlier I mentioned 100 visitors per, this is far beyond that!
You know how I preach about original content, well I think a bit of republished content every now and then is OK. I also still publish content on Ezine articles and other authors republish my content.. It all works for me. ??
I would not republish content on a new site though, as you have a reputation to build first. Also too much republished content turns your website to junk. So be careful with it.
Other Ways To Test Your SEO Performance
Split testing is highly effective, but it can’t be used in all situations. For example, you can’t split-test headlines in search engines because they only index your pages occasionally.
In fact, it can be argued that you can’t really split test any SEO technique because you can’t control the search engine, but that sounds like a challenge.
One way SEO experts test search engines is by creating two dummy sites and then differing them only by the SEO techniques employed on each site. That’s an awful lot of work for you to do on your own, so I have a few simpler suggestions:
Four Things You Can Easily Test
- Test headlines by including the different versions on your own site. For example, put two links to the same article with different headlines in the Related Links section of a recent article, then track which gets more clicks.
- Test keywords by writing several different versions of the same article with different keywords. I don’t suggest you use spinning or rewriting services, but that you or your writer simply write different articles for different related keywords.
- Test readability by offering a free giveaway near the end of an article or blog in an unobtrusive place. Anyone who requests the free giveaway actually read the article or blog.Readability tests can help you avoid putting too many ads or other problematic content on your site.
- Ask readers how they found you—if you ask quickly enough, they’ll remember all of the details, including what other things they searched for on Google before they found your site. (That’s something your website logs or Google analytics can’t tell you.)
Should You Spend All Of Your Money Immediately?
Given a thousand dollars, which is better: to spend it all up-front, or to hold some in reserve?
I’d definitely hold some in reserve, but not much—you need content to make you money. The more content you have, the more money you can make. A 20% reserve—$200 in this example—will give you a chance to tweak things later.
For example, say you test your headlines and discover that they’re weak. For $100, you can hire a copywriter to suggest revisions to some of your titles. Or you could hire a tech writer to compile a whitepaper you can make a free giveaway to encourage newsletter signups.
But don’t try the opposite: spending only 20% of your money up-front to launch an anemic website with barely any content. That’s just setting yourself up for disappointment and many years of hard work.
What If You Have No Money to Spend?
If you have no money to spend then you will have to invest a hell of a lot of time to do all of this yourself. That’s basically what I did..
But I often think “If only I knew what I know now?” I hate it when we have to think that but I guess that’s life? Now I would fork the money out as I know what the outcome will be.
In short, setup a system for testing effectiveness, then buy as much high-quality content as you can afford. The content will bring in traffic, your tests will show you how to optimize it, and you’ll be a SEO pro in no time.