Whenever we do keyword research, we tend target one keyword with laser focus and neglect other SEO techniques. Some of us may look at search volume for LSI (related) keywords and consider the traffic we may get from them as well, but on the whole, most marketers are usually concerned with the traffic from their targeted keyword.
If the chosen search phrase gets 1,000 monthly searches, you can expect to get around 400-500 of those clicks each month in the #1 spot. However, you will get a lot more traffic than that from the SERPs (search engine results pages), not to mention whatever backlinking tactics you used to get there.
Subtle SEO Techniques for Underground Traffic
You might be able to find out what some of these terms are by checking your ranking for some LSI terms. However, a large portion of your organic traffic will always come from obscure queries that get searched less than 40 times a month. This is low hanging fruit, like REALLY low hanging fruit. So how do you find these terms?
You use a WordPress plugin called “SEO Search Terms 2”. This plugin automatically collects search terms that lead people to your site. These are all search terms that someone entered into Google, and THEN clicked on your site in the SERPs.
One powerful feature is the option to automatically post these terms on your site and add them as tags. Basically, you can have these terms added on your site’s pages and add a tiny bit of optimization towards a term that has basically no competition. This will automatically get you more traffic from these obscure searches. However, if you choose to have the keywords added on your site, change the title that appears above these terms. This can easily be edited in the settings of the plugin and will ensure your site doesn’t carry any footprint that could link it with tons of other sites focusing on SEO (it could be a bad sign to Google – better safe than sorry 🙂
You can also use Google Analytics to find the long tail search terms people have used to find your page, however these results are not delivered directly into your blog.
The most important part and powerful part of this plugin is that you know people are searching for these terms. Someone already searched for that term and clicked on your site. There are likely more people searching for that same term each month that are clicking on other sites, so you may as well take it over and get those extra few visits each month.
While this plugin will help you find some solid LSI keywords, you are likely already aware of the major ones. What it really exposes is a long list of these super-long-tail keywords that you would never think to optimize for otherwise. You might be thinking that such search terms are chump change – suit yourself. You can very easily optimize for hundreds of keywords like this a month, with relatively little effort and start pulling in more visitors.
Optimize for Subtle SEO Techniques
Besides optimizing on-page we can also grab more visitors by building links for these terms. However, this will be a big waste of time if we are not using a very efficient means of link building. You don’t want to spend a lot of time ranking for a term that will only get you a couple new organic visitors. Rather, you want to build links for tons of these terms in a short period of time.
The best method for doing this is creating social bookmarks. You can create them for free with semi-automation with Social Marker, or full automation with Pixelpipe or OnlyWire (free version). Just put the keyword in the description and title, and link back to the page that was getting the traffic for the term. A couple quick social bookmark blasts a month like this will help you get more organic traffic and it will also expose more ultra-low competition keywords.
If you come across a long-tail keyword that gets a decent amount of search traffic per month, you can target it more aggressively. A few blog comments with PR can be very effective to push your page up the SERPs, but if the term is more competitive then you can launch a more complete SEO campaign and engage in more thorough link building.
We get so wrapped up in our specific keywords and exact-match domain sites when picking a domain name, we forget that there isn’t a list of terms that people can choose from when searching with Google. They can search for whatever they want, and they do! A large percentage of all queries are unique and have basically NO competition. This is your fruit for the picking.
I hope this short SEO course on grabbing ultra-low competition keywords will help you bring in tons of underground traffic to your site.