Choosing effective keywords to use on a WordPress website is an important skill in website building; using them effectively is another important skill. The first thing to do is understand what they are. The second task is to use them properly for an intended result. These points are related but at the same time entirely different.
What is a Keyword?
A keyword is an element of language that is used as a code. Search engines typically use, among other elements, keywords that are found on a website as a reference point for locating and ranking information. A website that has used search engine optimization (SEO) in its design will have copy that contains certain words that will attract the attention of these search engines when someone is looking for a particular topic. The keyword is an important, significant word, often a descriptive word or phrase. For example, a tobacco shop might benefit from using keywords like tobacco, cigar, and smoking.
How do they relate to SEO and Internet Marketing?
Once a marketing theme has been developed and a determination has been made about which code words should be used, those words are then worked into copy that is presented on the website. These also should be included in meta descriptions, website descriptions and any other relevant descriptive text that is used. We use these Onpage SEO techniques to tell search engines what we have on the page.
Internet marketing can be crafted to include relevant code words as a method for increasing the chances that the website will rank high in searches. This is one way to gain the attention of people looking for a particular product or service. Most people do not look past the first page or two of search results, so getting a high rank is very important for being visible online. Having effective keywords will greatly improve your rankings in the search engines.
Where to Find Effective Keywords
Once the relevant topic has been determined, it is time to find keywords. Make a list of relevant terms to a product or service. Think in terms of what a customer would want to find when they search. In addition to obvious words, like tobacco, cigar or smoke (for the above example), list related terms. In this example, related words might include humidor, cigar box and smoking jacket. Another place to find keywords is online at various keyword search websites. Some provide a free keyword tool with which a website owner can insert their keyword and find related terms that are popular, in order of their popularity. There are websites that list top keywords that are currently being searched. The best effective keywords to use will be among the top three or four that relate to a product or service. Using Google’s free tools for webmasters will help you find related keywords. Others use paid software to research a niche.
Rules for Using Effective Keywords
Search engines are somewhat fickle; they do not appreciate or like what is called “keyword stuffing” as mentioned in this article about 10 critical SEO mistakes. If this happens on a website, that website may be ignored or eliminated from the search. Stuffing occurs when a keyword is used excessively in website copy. Try to stick to under 3 percent content for each keyword. If the keyword is used beyond that percentage, it may result in a negative reaction from search engines. Over using your effective keywords will render it useless. Many people use a WordPress plugin such as SEOPressor to keep their keyword density in check.
What are Effective Keywords?
The most effective words are very specific. They include any words a customer might search for when they want to locate a product or service. They are related to one another, like cigar and humidor. They are words that you can use to build a block of copy around for your descriptions.
When used properly, keywords can make or break a website with relation to it being found by potential customers during a search for a product or service. With millions of similar websites for almost any category, using these special words properly is extremely important for website success.
Diane Johnson graduated from the University of Utah with a degree in political science. When she’s not traveling she enjoys writing articles about University of Phoenix, reading books and shopping.
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