Blogs are becoming a part and parcel of the Internet era, just as how web-browsing, networking websites, social media and e-mail have become in recent days. From its humble beginnings as a place to express one’s self on the Web, blogs have evolved to be a platform for e-commerce and knowledge-sharing. To appeal to readers on the World Wide Web where there is so much to see and do, what is written in blogs has to be catchy and interesting to the eye. We have all heard the saying “Content is King” and we all know that writing killer content does have extreme advantages. Only a fair few are unable to garner much attraction to their blogs, mainly as a result of their boring blog posts. This is a pity, as there are in fact many ways to avoid being one of those boring blogs:
Tempt your readers with a good title
Every good blog post needs a good title to begin with. The title is what defines and summarizes the content of the blog post itself, and the title is also the main thing that will decide whether the reader is interested in going through the post or not.
Start with a brief title like “My day” and risk being having your blog visitor scream “Boring!” Use funny, witty or interesting titles that can pique the reader’s interest to carry on reading. Instead of just “My day”, why not use something like “The worst day ever that just kept getting worse…”. This will surely makes the reader wonder what has happened to the author, subsequently engaging them to continue reading the blog post.
Keep It Short and Sweet
Most poor blogs are criticized for being too wordy, lengthy and draggy. No one would want to read a post which goes on and on about every single minute detail in someone else’s life, especially when there are so many other interesting and saucy things out there to read on the Net.
In order to attract attention, blog posts need to be witty, concise and well-ordered. The average human being’s attention span has been said to last only 30 minutes at best and our attention actually decreases as we move on in an effort to concentrate. To take full advantage of this fact, blog posts should be more direct instead of just being verbal diarrhea. (Image credit)
Don’t be bombastic
Remember to use simple language which anyone can easily understand. No one will bother referring to a dictionary every now and then to interpret your post, so you can be certain that your readers will eventually skip your blog in the future. Even if you do write on a niche subject, use terms that are simple enough that layman can relate to your writing as well.
Add color with pictures and videos
Going through lines and lines of words can be tiring on the eye as well as the concentration. One good tip to write a good blog post is to include pictures, charts, graphs, photos or even video clips in them. By doing this, you are giving the reader a chance to read through your article and get a more vivid idea of what you are talking about.
For example, writing a 500-word blog post describing your new puppy has the potential of boring someone to death. That being said, add a picture of the cute pooch sleeping in its kennel and you’ll have the reader cooing ‘Awwww!’ and hanging on to your every word. Another example would be my own web hosting blog. You can see that I include interesting pictures to better illustrate my points. Just put yourself in your reader’s shoes – you wouldn’t want to read something that looks like a thesis, right?
Vary the typeface
Using Times New Roman font in the standard size 12 is perfectly fine for writing your school reports but when it comes to blogs, please don’t be so rigid! The lines and lines of monotonous text will do nothing to improve the interest of your readers in your blog posts. Bold some text, use italics, underline certain words and use text of different colors and fonts to attract the attention of the readers to words and phrases. Some of these aspects can be classed as a part of your SEO recipe but it also can be pleasing to the eye. Remember, an interested reader is one that will probably follow your blog, so gain as many readers as possible to get the hit counter rolling!
It isn’t difficult to make the changes mentioned above in your subsequent posts. It is hoped that with the tips and hints given above, your blog will continue bringing in readers who are interested enough to keep coming back to know what you have to say each time. So, shake up the blogosphere with your interesting articles!