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Tips to Create a High Conversion Landing Page

By on December 26, 2012

When it comes to making your blog or website profitable, your landing page is critical. This is the page where your visitors first land when they reach your site. If this page is confusing, unattractive or irrelevant you will quickly lose your visitor. That’s why this page is really the most important one on your entire site.

The following are some effective tips to help you create a landing page that produces results.

The Purpose of a Landing Page

Not all website owners understand the concept of a landing page. On this page, you don’t want to overwhelm your visitor with facts, information or lots of distracting bells and whistles. It’s therefore best not to have any ads for other products or multiple offers on a landing page. Keep it as simple as possible. See this tutorial about creating a simple landing using the Thesis WordPress theme.

All you want is to get your visitors to take a certain action – usually, to fill in their e-mail address so you can send them more detailed information.

A landing page that exists solely to capture email addresses is also called a squeeze page. There are also other types of landing pages. You may want to use your landing page to get visitors to click on other pages on your site. In this case, the landing page is a summary or pre-sell of a longer page.

Either way, with a landing page you only have a few seconds to make the right kind of impact on visitors. After that, they will either take the action you want them to take or click away from your site, probably forever. So what can you do to make sure that you get the former rather than the latter result?

Tip 1: Use Striking Images

With a landing page, a single striking image can make all the difference. This can be something related to your topic, or just something that will grab the reader’s eye. Sometimes a humorous image such as a cartoon can be effective. For more serious sites, you may want to use a photo or a logo.

Tip 2: Make Use of White Space

Your landing page should be uncluttered so your call to action is very clear. This is one of the main characteristics of an effective landing page.

An ordinary page that may contain a long article, video or other content usually has too many distractions to be a good landing page. What you want is for your call to action to stand out, so this page should contain plenty of white space. If you have an opt-in form, it may have a box around it for emphasis.

Tip 3: Landing Pages Must Match Your Ad or Offer

One feature of all high converting landing pages is that they are well matched to the off-page ad or offer that brings visitors to your site.

Whether people find your landing page via an ad, article or video, make sure that you don’t mislead people with your copy. Some marketers make the mistake of trying to hype their offer to increase traffic to their landing pages.

This may increase traffic, but it will produce dismal conversions. If your landing page is a perfect match for your copy, however, the traffic you get will be valuable and high converting.

Tip 4: Write Compelling Copy and a Clear Call to Action

With a landing page, you have to make the most out of every word. As I mentioned, you want this page to be spare and uncluttered, so each word counts. This starts off with your headline.

Headlines are crucial in any type of copy, and this includes landing pages. You want to call attention to the main benefit you are offering. This can be done as a declarative statement (“Product X Solves Your Problem….“) or as a question (What If You Could Do…?).

One you’ve got your readers’ attention, you have to give them a good reason to take action. Whether you want them to click on a link to reach your sales page or leave their email address, make sure you give them a compelling reason to do so.

If you’re collecting email addresses, you should either offer people a free gift or the answer to a particular question or problem.

Conclusion: Keep Improving Your Landing Pages

There are quite a few ways to make your landing pages more successful, and the above tips can get you off to a good start. Since landing pages are typically brief, it’s fairly easy to test different options and see which ones perform best.

You may also want to look at the top websites in your niche and see what kind of landing pages your competitors are using. While you don’t want to directly copy someone else’s style, you may get an idea or two that you can use.

Your landing page is critical to the success of your product or website. Make sure you give it the attention it deserves!

About jasmine

Jasmine is an experienced web hosting professional, web designer and e-Commerce consultant. She is passionate with SEO and social media marketing. Her latest blog is Top 10 Web Hosting which reviews the best web hosting companies. Her favorite web host is iPage web hosting. Connect with her on Google+.

41 Comments

  1. Sonali

    February 1, 2013 at 10:00 am

    This gives me motivation and direction to rebuild some of our landing pages. Well this article has given me the kick up the ass to redesign half of our pages.

    Reply

  2. Lina Lawrence

    January 4, 2013 at 8:16 am

    I don’t really like squeeze pages so I would avoid using them if at all possible, but that’s just my opinion.

    Reply

  3. Mitchel Bailey

    January 4, 2013 at 5:40 am

    I agree – simple, attractive and to the point is the way to go. I always love seeing a landing page like that!

    Reply

  4. Swet

    January 4, 2013 at 5:11 am

    Wow, great post. Landing Page plays a most important role in any business. Landing Page could be home page or any other pages of our website, and its more important that it should contain content that relates to the keyword search phrase. This page create amazing impression to the visitors so it should be catchy and attractive.

    Reply

  5. Wayne Lara

    January 4, 2013 at 3:09 am

    You could also play a bit with the design, such as make people scroll to the right instead down. I’ve seen a page like that and it looked awesome.

    Reply

  6. Linwood Banks

    January 3, 2013 at 6:44 am

    A good landing page copy guarantees results, and if you have a sexy design. All you have to do is just drive traffic, and count the money. I was looking for a theme, do you recomend any? It’s for wordpress. Thanks.

    Reply

  7. Latisha Kelsey

    January 3, 2013 at 5:10 am

    Great article! I’m showing my friend the copywriting ropes, and this will definitely help him out. lso, one thing I’d like to ad. Start using big red buttons. I tested this out with a campaign of mine, and I actualy saw some good results. (a 3% conversion increase)

    Reply

    • Jasmine

      January 7, 2013 at 2:04 pm

      Big red button, that must be really catchy and good for call to actions! It’s a good idea to test out, use different colors and different designs and see what works best.
      Jasmine recently posted..6 Tips to Design SEO Friendly Websites (dofollow)

      Reply

  8. Ashraf Kamal

    January 2, 2013 at 6:30 pm

    I agree with you ! Landing page is most important part of any business or professional website. It makes an amazing impression on people who visit your website first time.. Most of the time Landing page decides whether they will come again to your webpages or not. BTW nice Idea !
    Ashraf Kamal recently posted..Some Facts About Thesis WordPress Theme (dofollow)

    Reply

  9. D. Dixon

    January 2, 2013 at 5:20 am

    Thanks for writing this; I REALLY needed this. I just created a page for my ebook. It’s simple, has a call to action and it’s my first time so it will be a learning experience. This post showed up at the perfect time. Thanks Mitz!
    D. Dixon recently posted..8 Strategic Ways To Find The Right Guest Blogging Opportunity

    Reply

  10. Krishna Parmar

    December 31, 2012 at 5:25 pm

    Yes, giving very detailed and real intro can help us in this. Also you have mentioned some of the best steps :)
    Krishna Parmar recently posted..FreakShare Premium Link Generator 2013 (dofollow)

    Reply

  11. Rich

    December 29, 2012 at 8:09 pm

    I know there are quite a few plugins/programs available for designing landing pages/squeeze pages. Any in particular that you recommend?
    Rich recently posted..A New Take On Hip Power For Wrestling

    Reply

    • Jasmine

      December 30, 2012 at 5:40 pm

      I think just by using a good theme will do the job, for example try OptimisePress as one of the readers recommended.

      Alternatively, you can try using a minimal theme, then use my tips above to optimize the page. It isn’t that difficult.
      Jasmine recently posted..Happy New Year from 100Webhosting.com (dofollow)

      Reply

  12. Charls

    December 29, 2012 at 2:15 pm

    Great post! Having a catchy title makes your visitors want visit your site again and again. So, I think it is essential to make the first sentence of your copy so attractive that it allures people and make them stay in your website for longer time. I have been following #tip1 and it works out really well for my landing page. Excellent points noted out by you!

    Reply

  13. Maja

    December 29, 2012 at 9:21 am

    A landing page that meets the criterion of onlione business is main cause of your online income. This page can be a sure cause to reduce the bounce rate of the site.It will make the vistors returning visitors.
    Maja recently posted..A Chance to Avail the Coupons

    Reply

  14. Silas Blog

    December 29, 2012 at 9:21 am

    The key is to indeed update your landing page to attract newer visitors especially those that ended up on your page by luck. the most important thing is to try and not make it a squeeze page because if you cant pull it off you could loose potential visitors for good. Thank you for the article.
    Silas Blog recently posted..Blogging Basics for Beginners

    Reply

  15. Vani Chugh

    December 28, 2012 at 11:13 pm

    Such a great post jasmine !!
    Thanks for sharing such a informative post. I agree with you jasmine landing pages introduce your sites to visiter. So we should always care about this page.
    Vani Chugh recently posted..SEO Killers To Avoid In 2013

    Reply

  16. Rahul

    December 28, 2012 at 4:03 pm

    very nice tips!!! if you landing page have creative and good design with nice graphics and videos you sell more products thanks for sharing..
    Rahul recently posted..Top Legitimate Ways to Earn Money Online

    Reply

  17. John

    December 28, 2012 at 3:46 pm

    This is where I really struggle, I understand the importance of striking images but I have a hard time relating to which image conveys the message I am addressing.

    Reply

  18. Rajkumar Jonnala

    December 27, 2012 at 4:57 pm

    Use an image that can explain the whole purpose of the product. The image should be creative and must impress the viewer to read it further. Hire a good designer and create a striking landing page.
    Rajkumar Jonnala recently posted..Samsung Galaxy S2 Android 4.0 Download

    Reply

    • Jasmine

      December 28, 2012 at 3:27 am

      Rajkumar, image definitely works wonders! They say a picture speaks a thousand words, that certainly holds true in online marketing as well. Use attractive images, they will catch attention and will get a good number of clicks!

      A lot of the images you see on my website 100webhosting.com are designed by my partner who is really good with graphics. She also designed the infographics on my site! Do you like them? Do give a comment or two… :)
      Jasmine recently posted..Best methods to reduce Bounce Rate on your blog (dofollow)

      Reply

    • mitz

      December 28, 2012 at 8:25 am

      Yes I agree a good design can make more sales. I like to stick to the simple sales page with nice graphics to jazz it up. :)
      mitz recently posted..Create a Simple Sales Page in Thesis (dofollow)

      Reply

  19. Julia Spencer

    December 27, 2012 at 1:41 pm

    I agree that we all should improve landing pages as much as possible, because the first opinion about any blog or website people get after looking at it. I like the idea about using striking images it can be really helpful)

    Julia Spencer’s recent post.. 45 Fresh Minimal WordPress Themes

    Reply

    • Jasmine

      December 28, 2012 at 3:29 am

      That’s true, Julia. The opposite of a high conversion landing page is usually a high bounce rate! So, do take the efforts to fine tune your pages… at least make them have low bounce rate!

      You can find a lot of good tips on this site. Happy reading.
      Jasmine recently posted..Best methods to reduce Bounce Rate on your blog (dofollow)

      Reply

  20. KevinR

    December 27, 2012 at 1:04 pm

    All best-practices related to a conversion-optimized landing-page listed in this article, good job! (First comment here, and I’ve got to say, its a pretty well-designed Thesis blog!)
    KevinR recently posted..7 Tips on How to Blog Smarter

    Reply

  21. Kathy

    December 27, 2012 at 9:15 am

    Hi there. Really a great post. eCommerce sites should draw all the attention towards it. Thanks for sharing it. Landing page is very important to bring traffic and stay for long time. Otherwise bounce rate will be increased.

    Reply

  22. cutekavya

    December 27, 2012 at 7:07 am

    It’s really something that you need to experiment with and test in order to find out what works best on your specific landing page

    Reply

  23. Shiva

    December 27, 2012 at 5:47 am

    Great post. I think a lot of people neglect the testing aspect. You really need to be able to see the small differences each change makes though, that way you can get a feel for what works best for your site, which will help you come up with new improvements.

    Ps, Google cannot actually know your conversion rate. The conversion rate your analytics tells you, is only based on criteria you set. If Google were to take that into account, it would be far too easy to manipulate the data. Google may be able to track your bounce rate though…

    Reply

  24. Danielle Rodabaugh

    December 26, 2012 at 11:17 pm

    Thanks for the tips! At my company, we’ve discovered that split-testing is another surefire way to maximize the conversion of your landing page. Give people options, let the test run for a period of time, then consider the results. Numbers don’t lie. Even if you have a page with conversion you’re ok with, you can always make the best better. TEST TEST TEST! It’s a short, simple and helpful motto to remember when building ANY landing page, PPC, organic, informational…the list goes on and on :)

    Reply

  25. christine robert

    December 26, 2012 at 3:40 pm

    Hi jasmine,
    This is actually a excellent set of tips. Landing of pages should always done very carefully because sometimes it may harm your website if it is not done carefully. And I think we can agree now that landing pages can directly affect your website(traffic, keywords and content).
    Super-like jasmine.Keep sharing your post…!!!

    Reply

  26. Matt

    December 26, 2012 at 1:53 pm

    hey Jasmine!
    Very helpful tips you have shared with us. These are literally going to help me. and yeah when I use to come across with such a website which has its landing page different than its Adds and offer. i become hyper. definitely No one need it. I really liked your pin points about landing pages.
    Thanks.
    Matt
    Matt recently posted..Join the Buble Babes at M8ts Bingo

    Reply

  27. Marta

    December 26, 2012 at 1:06 pm

    It is so much better to focus on quality rather than quantity. Less is more! Thanks for the useful tips! And Merry belated Christmas!
    Marta recently posted..Top 50 Cool Portfolio WordPress Themes

    Reply

  28. Steven Jude

    December 26, 2012 at 1:05 pm

    This is a great article on landing pages. OptimisePress is a great wordpress theme to build landing pages.
    Steven Jude recently posted..Top 4 Ways How To Make Money At Home + Know Your Muscle Building Exercises

    Reply

    • Jasmine

      December 27, 2012 at 2:07 am

      Thanks for liking my article. Yes, OptimizePress is a great theme to create highly optimized squeeze pages which should bring very high conversions. This theme might not be great for blogging, but it definitely is great for building high conversion sales page!
      Jasmine recently posted..Best methods to reduce Bounce Rate on your blog (dofollow)

      Reply

  29. Melisa

    December 26, 2012 at 11:27 am

    Excellent set of tips – more like a 101 on blogging! When it comes to content, ‘quality’ and ‘high-value’ are two important keywords. I always recommend people focus on developing great content, rather than more content, and I’m sure that is what Google likes as well
    Melisa recently posted..How to Keep Your Man Interested In You Forever

    Reply

  30. Aasma

    December 26, 2012 at 10:46 am

    Thanks Jasmine for these useful tips,

    It’s quite essential that your landing page should match with your ads description, it helps you to generate higher conversion plus give more quality score and charge less comparatively.
    Aasma recently posted..Paying Guest in Delhi for Girls (dofollow)

    Reply

  31. Jasmine

    December 26, 2012 at 10:07 am

    It is certainly important to keep on improving your landing pages, fine tune them from time to time, to make them better and to convert visitors into whatever you intend for them to do. I hope my landing page tips here will help you get started to fine tune your pages.

    Do share your comments below!
    Jasmine recently posted..Comparing the Most Popular Online Marketplaces in Malaysia (dofollow)

    Reply

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