Facebook has become one of the busiest sites on the internet, so it only makes sense that it would be a great source of traffic. Getting website traffic from this giant social network, however, requires the right mindset and techniques.
Why get traffic from Facebook?
At last count, Facebook has surpassed 1 billion users around the world! This one fact by itself tells you that you should be looking for ways to tap into it! However, it’s not just the number of members that make Facebook such a valuable traffic source.
People have become very engaged with social networking. While they may still use Google for searches, they come to Facebook to interact, chat and share information.
You can find people of every description on this site. While initially, social networks were primarily populated with younger people, now practically everyone is on Facebook! This gives you the opportunity to create highly targeted campaigns on Facebook.
While Facebook advertising is one way to find a targeted audience, there are also many free methods. In fact, the free ways are probably best, because many people are reluctant to click on ads on Facebook and other social sites.
The following tips will help you get tons of high quality traffic from Facebook!
Tip 1: Make Friends!
In order to get free traffic from Facebook, you need to make contacts. You will probably want to set up your own Facebook Page (previously called Fan pages). It is a good idea to add as many friends as you can. Why? Because this is one of the best places to draw people to your page.
There are various ways to get friends on Facebook. You can literally buy them. On some internet marketing forums, you may have came across ads that offer to sell you a certain number of Facebook friends (or likes for your page).
This is something you can try, but there are risks involved. Some of these friends might end up de-friending you if they were manipulated into becoming your friend through some incentive. There’s even a chance of having your account deleted if Facebook finds that you’ve violated their TOS.
Overall, it’s better to make friends in a natural way. You never really know what tactics someone is using when you pay them for friends or likes. In all likelihood, these friends aren’t highly targeted and won’t do you much good anyway.
So how do you make friends in a natural and ethical way? Simply search for people who are interested in your main topic. While Facebook has a policy that you aren’t supposed to befriend people you don’t already know, this isn’t strictly enforced. Otherwise, you’d never be able to meet anyone new on Facebook!
Don’t be shy about sending out friend invitations. Some people will accept, others won’t. You don’t want to go crazy with this, however, as this is a red flag to Facebook that you’re a marketer. If you send out a few invitations per day you should be fine.
Tip 2: Set Up a Targeted Facebook Page
If you don’t already have a Facebook page, you should start one as soon as possible. You should add as much interesting content to your page as possible. This includes photos, videos and posts. You want people to find your page visually appealing from the moment they arrive.
Your next challenge is to get people to return to your page frequently. Additionally, you want them to share lots of your posts and content. This can bring more traffic to your page, as your “fans'” friends check out your page and hopefully “like” it.
It’s essential to be active with your Facebook page. You should post something relevant to your niche every day, or several times per day. Aim for content that’s eye-catching and potentially viral. Videos, photos and Memes are all good to grab people’s attention. Short posts consisting of catchy quotes or links to interesting sites are also useful.
Tip 3: Use Facebook Buttons and Plugins
You can generate traffic from Facebook by taking advantage of the many tools that are available nowadays. You should place a Facebook Like Button on your site so that people can “like” your Facebook content while on your blog or website.
There are also Facebook buttons that allow your website visitors to share a certain page or post with their FB friends. You should check out all of Facebook’s social plugins and use them as much as possible:
It’s now quite easy to integrate all of your web properties, such as blogs, websites, Web 2.0 sites and social networking profiles. In other words, each of your sites, pages or profiles should have links to others. This helps you build traffic to all of your web properties.
Tip 4: Make the Most of Your Profile
Your Facebook profile is very important, whether it’s a personal profile or one for your page. Don’t just fill in one or two sentences, but give people a real idea of what you’re all about. You should seriously consider having a photo of yourself with your profile. Some people with businesses use a logo, but I don’t recommend this.
For smaller businesses, you want to connect with your audience in a personal way. People will feel better dealing with you if they know a bit about you. So show them some photos, and fill out your profile thoroughly. Even if your Facebook page is for a business, that doesn’t mean people won’t be curious about your hobbies, favorite music and movies and so on. All of this information shows people you are a real person and not just a corporate entity.
Tip 5: Don’t Over Promote
One mistake many beginners at social media marketing make is to inundate their friends, fans or followers with offers. This is not a good practice on Facebook or any social sites. People come to these sites mainly to socialize.
This doesn’t mean you can’t find great prospects for your business here, but it does mean you should tread carefully and not promote too aggressively. Placing affiliate links directly on Facebook, for example, is not recommended.
The best policy to follow is to combine casual, friendly posts, useful information and selling. In general, Facebook is better for getting leads than it is for direct selling. So you may want to focus on getting people on your mailing list first.
Facebook is One of the Best Places to Get Free Traffic
If you use it properly, you can leverage Facebook to gain lots of targeted traffic. Keep in mind that with any type of social site, it’s particularly important to build trust with your friends and fans. Give them a good reason to read and share your posts. Don’t just promote your offers, but maintain a friendly and helpful presence on Facebook.
Facebook gets bigger all the time, so it promises to become an even better source of traffic in the future. Once you reach a certain number of people, you’ll find that your influence spreads virally as other people share your content for you!