Social media has definitely transformed the way we use the Internet. It has become one of the best ways to promote a website. Sites like Facebook, Twitter, LinkedIn and Pinterest get a huge amount of traffic every day. It’s possible to leverage some of this traffic if you use the right approach.
The way you use social media will depend on the type of website you have and what your goals are. Everyone, however, can find some way to get more traffic and publicity from social sites. In this article, we’ll be discussing some of the best ways to do this.
Have a Diverse Social Media Presence
Don’t restrict yourself to only using one site, such as Facebook or Twitter. If you use at least three or four different sites, you have the potential to reach more people. Remember that each social site will allow you to reach a different group of people.
Facebook and Twitter are the two sites that everyone can leverage, so you should definitely have accounts with both of them. Aside from this, you may want to use Google+, LinkedIn, Pinterest and others.
Some sites are good for certain specialized purposes. While MySpace is not nearly as popular as it used to be, it’s not irrelevant as some people think. It’s especially useful for people promoting music. Another specialized social site is DeviantArt, where artists connect with each other and potential buyers.
Depending on what kind of site or business you have, you may want to look into social networks that will have members who are interested in what you’re offering.
Connect Your Blog/Website to Your Social Media Accounts
You should make sure that people who visit your blog or website can easily find your social media pages. You can add Twitter, Facebook and other social media buttons to your site so that it’s connected to your accounts.
A Twitter button allows people to follow you instantly. A Facebook “Like” button lets people like your content on Facebook. You can also add buttons so that people can share your content on Facebook, as well as Reddit, Digg, StumbleUpon and many other places.
It works the other way as well, you should place links to your website on your social media pages. Send out Tweets that link to your latest blog posts or pages. Update your Facebook status with content from your site.
Promote Your Social Media Presence Offline
You have opportunities to spread the word about your social media accounts offline as well as online. You can put the URL of your Facebook page or Twitter account on your business cards, for example. If you want to get creative, you can put this information almost anywhere, such as on pens, menus, t-shirts or even on your car!
QR codes are another way to promote your social media presence (or websites) offline. These are similar to the barcodes you see on many products in stores. Many large companies place QR codes on billboards and other public advertisements, but they can be used by small businesses as well.
People can scan the QR code with their smart phone and be taken to the site you direct them to.
Engage With Your Audience
The only way to get results from your social media presence is to build relationships. If you simply send out lots of promotions and affiliate links, you will end up losing fans and followers. While it’s fine to mention your website, product or service, you also have to actively engage with your contacts.
Encourage people to leave comments on your Facebook page and other social media pages. Respond to comments and questions promptly. Another way to connect with people on Facebook is to join groups related to your niche. This can help you gain more friends and fans.
Don’t use your social media accounts simply as a way to promote, even if that’s your ultimate goal. If you are friendly and helpful, it will do more for your long term profits than if you are overly aggressive about marketing. Remember that people participate on social media sites primarily to socialize.
Leverage the Power of Videos
One of the largest social media sites is YouTube, and uploading videos there can be a powerful way to get more traffic to your website.
You can make videos using a webcam, Powerpoint or a program such as Animoto. There are many type of video software as well, but you can start off simply. When you make videos, make sure you optimize them with keywords and put a link to your website in the description.
Conclusion
You should do everything you can to link your blog or website to your social media accounts. This is very simple to do now, with so many tools at your disposal. If you use WordPress, there are many plugins that help you share your posts on social sites. Social sites also make buttons available to place on your website.
If you want to get good results from your social media marketing, you have to actively participate on these sites. You can’t just create accounts and post to them once in a while. This doesn’t mean you have to spend hours at a time on these sites. It really only takes a few minutes to make some posts or Tweets or to share a blog post.
Social media marketing is here to stay, so you might as well make the most of it. It provides you with many ways to promote your blog, website or business. Always keep in mind, though, that your main focus should be on connecting with your friends, fans or followers so they’ll be curious about what you have to offer.
Social media is really the best way for promotion and overcome from penguin and panda updates
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Social media has very useful role to promote website. By putting facebook or twitter account url and also engaging with audience will help to promote the website very easily. This is become a very important post for me. Thanks for this great work.
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thanks for the great share. Yes, it is very true that on the social networks, we have the friends which are having the same interests as we have and by using this basis, it is always going to be very easy to promote our website.
It is always a good idea to implement.
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great post jasmine
social media has changed almost everything. it is a powerful resource to bring quality traffic to your site but we have to work upon a strategy then only we will succeed
You are right, Kuroshiwo. It’s tough to bring quality traffic from social media sites, but it’s tougher to make them convert. But with my tips above, hopefully they make the process slightly easier. 🙂
Jasmine recently posted..How to Create a Great Website at a Cheap Price
Social Media Marketing is one of the most vital part to get traffic to your blog. It is really very helpful if you know how to implement it. I really enjoyed this post. Thanks for the valuable information!
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social media is the best way to get referral traffic. if you have good fan following there then you need not to worry about google algo changes
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great article thanks for sharing this useful article keep going have a nice day keep rocking !!
Hey, great post, i also heard a tip about doing a top 5 list because people like to share those kinds of things, what do you think?
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Horace,
Yes, that’s a type of post that most people like to read, whether top 5 or top 10 lists.
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Good job Jasmine.Ya social media can help us for extending our business drastically.Facebook and twitter type medias have amazing power of promoting once blog. And I am agree with you ,that don’t bound yourself only up to Facebook and twitter.There are some social medias are also which are too good than we know about them.
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Lots of businesses are using social media websites to market their business because they are free and has the millions of users worldwide. They easily get attention and even can get in touch with their buying clients.
Some really good points here. I particularly agree with you about audience engagement. It’s much more important to get a conversation started than give somebody the hard sell
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I agree with that too!! I hate the hard sell and I am just over it! Anything that has a hard sell has lost my interest immediately. I do not even attend webinars any more…they are turning into hard sell havens. 🙂
mitz recently posted..Is The Social Media ROI Worth It?
Social media is a very important and useful tool in promoting your business in this day and age. I agree that using as many of them as possible and using them wisely in a way that fits your business is a very smart thing to do. Thanks for the great article, it was very helpful.
great post jasmine
social media has changed almost everything. it is a powerful resource to bring quality traffic to your site but we have to work upon a strategy then only we will succeed
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Yes, you are right. These days, everywhere is social media… especially Facebook and Twitter. But, it’s not easy to get good quality traffic from these sites. We need to plan our strategies.
Jasmine recently posted..How to use Free Google AdWords Credits
great post and very nice and useful information about using social media for the promotion of your business ,,,and all the tips mention above are very important and helpful as well.as now a day’s social media is the best tool for promotion of your business
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Great post Jasmine, we should use social media effectively so that we can the most out of it. Engagement with our audience is the best way, I thinks.
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Social media sites are so popular that they garner a large chunk of internet traffic these days. We are foolish if we do not leverage on social media to get some good traffic to our websites, right? 🙂
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Yes Jas,
You are right if we are not using social media to get some more traffic to our websites the we are foolish.
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Hey Jasmine,
Nice post and Yes, Social media sites is the best way to promote any business and also helps to drive more traffic to our blog. Thanks for sharing this post.
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hello
Jasmine
the points u had mentioned above are nice but the two main things which u had mentioned above is Connect Your Blog/Website to Your Social Media Accounts and online presence is one of the most important things to concern thnx for this nice share
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