Social media has definitely transformed the way we use the Internet. It has become one of the best ways to promote a website. Sites like Facebook, Twitter, LinkedIn and Pinterest get a huge amount of traffic every day. It’s possible to leverage some of this traffic if you use the right approach.
The way you use social media will depend on the type of website you have and what your goals are. Everyone, however, can find some way to get more traffic and publicity from social sites. In this article, we’ll be discussing some of the best ways to do this.
Have a Diverse Social Media Presence
Don’t restrict yourself to only using one site, such as Facebook or Twitter. If you use at least three or four different sites, you have the potential to reach more people. Remember that each social site will allow you to reach a different group of people.
Facebook and Twitter are the two sites that everyone can leverage, so you should definitely have accounts with both of them. Aside from this, you may want to use Google+, LinkedIn, Pinterest and others.
Some sites are good for certain specialized purposes. While MySpace is not nearly as popular as it used to be, it’s not irrelevant as some people think. It’s especially useful for people promoting music. Another specialized social site is DeviantArt, where artists connect with each other and potential buyers.
Depending on what kind of site or business you have, you may want to look into social networks that will have members who are interested in what you’re offering.
Connect Your Blog/Website to Your Social Media Accounts
You should make sure that people who visit your blog or website can easily find your social media pages. You can add Twitter, Facebook and other social media buttons to your site so that it’s connected to your accounts.
A Twitter button allows people to follow you instantly. A Facebook “Like” button lets people like your content on Facebook. You can also add buttons so that people can share your content on Facebook, as well as Reddit, Digg, StumbleUpon and many other places.
It works the other way as well, you should place links to your website on your social media pages. Send out Tweets that link to your latest blog posts or pages. Update your Facebook status with content from your site.
Promote Your Social Media Presence Offline
You have opportunities to spread the word about your social media accounts offline as well as online. You can put the URL of your Facebook page or Twitter account on your business cards, for example. If you want to get creative, you can put this information almost anywhere, such as on pens, menus, t-shirts or even on your car!
QR codes are another way to promote your social media presence (or websites) offline. These are similar to the barcodes you see on many products in stores. Many large companies place QR codes on billboards and other public advertisements, but they can be used by small businesses as well.
People can scan the QR code with their smart phone and be taken to the site you direct them to.
Engage With Your Audience
The only way to get results from your social media presence is to build relationships. If you simply send out lots of promotions and affiliate links, you will end up losing fans and followers. While it’s fine to mention your website, product or service, you also have to actively engage with your contacts.
Encourage people to leave comments on your Facebook page and other social media pages. Respond to comments and questions promptly. Another way to connect with people on Facebook is to join groups related to your niche. This can help you gain more friends and fans.
Don’t use your social media accounts simply as a way to promote, even if that’s your ultimate goal. If you are friendly and helpful, it will do more for your long term profits than if you are overly aggressive about marketing. Remember that people participate on social media sites primarily to socialize.
Leverage the Power of Videos
One of the largest social media sites is YouTube, and uploading videos there can be a powerful way to get more traffic to your website.
You can make videos using a webcam, Powerpoint or a program such as Animoto. There are many type of video software as well, but you can start off simply. When you make videos, make sure you optimize them with keywords and put a link to your website in the description.
You should do everything you can to link your blog or website to your social media accounts. This is very simple to do now, with so many tools at your disposal. If you use WordPress, there are many plugins that help you share your posts on social sites. Social sites also make buttons available to place on your website.
If you want to get good results from your social media marketing, you have to actively participate on these sites. You can’t just create accounts and post to them once in a while. This doesn’t mean you have to spend hours at a time on these sites. It really only takes a few minutes to make some posts or Tweets or to share a blog post.
Social media marketing is here to stay, so you might as well make the most of it. It provides you with many ways to promote your blog, website or business. Always keep in mind, though, that your main focus should be on connecting with your friends, fans or followers so they’ll be curious about what you have to offer.