When you are building a WordPress website, it is extremely important to think ahead and plan what you want and need to include. You must invoke a sense of trust with your website visitors and provide enough information to gain actual paying customers.
A poorly designed and thought out website can lead to loss of interest and trade no matter how good the products are that are offered.
There are a variety of options when setting up a website. Template sites such as WordPress are a brilliant option as they provide a wide range of templates for you to choose from, and you simply add your own content. The other option is to work with a web designer and developer. This can be time consuming, and costly, but the results mean you get a bespoke website which can be tailored to your target market and business.
Whichever option you pursue you must make sure key features are included in your finished site so that your customers are well informed and trust you as a company.
1) Security logos
Your website must be secure especially if you are taking online payments. To take payment you might use gateways such as PayPal, WorldPay, and Interac. Each will offer security within the package, but make sure your customer is aware of this, display secure payment logos where appropriate so that customers trust your checkout system.
Blogs are a great way to provide news and updates, however they are also a great way to help benefit your site SEO. It indicates to Google your site is active if you regularly add posts. It also means you can capture more searches as you are adding new content.
3) Image Gallery/Shop
This is your opportunity to show what you do. Make sure your photographs are clear and show your products or what you do from different view-points so it is extremely clear. Also if you have an eCommerce store your images are a very important part of your sales process.
4) Contact details
If you place your contact details on your site rather than hiding behind a contact form, people are more likely to trust that you are a genuine company, and can also assess if you are a local company.
5) Clear Navigations
Clear navigations which direct your visitors to different sections of your website clearly are a must. People will leave a website quickly and go elsewhere if they feel frustrated by over designed, slow loading, or generally confusing menus.
Make sure you give clear titles describing what is offered in each section of the website. While it might seem a good idea to be a bit unique and give each section a flamboyant and ambiguous title, it isn’t always clear to new visitors who don’t want to waste time trying to find out the information they are looking for.
6) Mobile ready
Most people have smart phones or are at least likely to upgrade in the near future, so make sure your website is prepared to adapt to changing spending habits. More and more people use their mobile phones to make online purchases, so don’t be left behind. You need to get a professional theme that is mobile ready.
7) Reliable hosting
Your hosting must be reliable and stable. Slow loading pages or long regular periods of website down time are extremely harmful for your business. If you site goes down, people will simply go elsewhere. If you are building a serious business you need to get a top web hosting company to host your site This does not mean it will cost the earth though, as web hosting is cheap anyway.
Site maps list your websites URLS which can be linked to, all in one place. This is mainly useful for search engine crawlers and can help speed up the indexing process.
9) About section
People love to know about a company, how long they have been in business, testimonials, previous clients etc. Build a story around your business so people again feel they trust you as they will see you have experience and a reputation. Don’t hide yourself away if you are serious about building a million dollar business.
10) Obvious ‘call to action’
If you have an online shop and wish to sell products, make it obvious from the outset that this is the purpose of the site. Place links on the home page to product in the shop, and make the online shop easy to locate.
About the author: This article was written by Kirsten who works for WhoIsHosthingThis? A hosting review and ratings site which helps people find good reliable hosting packages.