Top 10 Mistakes And Myths Of Social Media

HootSuite - Herramientas Para ProfesionalesSocial media has only been around for a few years, but in that time marketers and researchers have found some pretty interesting findings. Before, sites like MySpace, Friendster, Facebook were merely sites that connected you with your friends online. Now however, businesses have taken advantage of the social network, integrating social media into their business strategies. This approached has yielded phenomenal results. But with that comes the growing pains of learning how to actually use social media.

Based on good old trial and error (and of course, well-funded studies) here are the most common mistakes and misconceptions of social media.

Mistake #1. Not Having a Plan

It is imperative that any business looking into social media establishes a plan. Determine goals for yourself. Set objectives for each site. Are you trying to get 10% more followers each month? How many people would you like to interact with each week? There are so many aspects to a businesses social media strategy, a plan is a must have advantage.

Mistake #2. Size Doesn’t Matter

Thinking that the size of your audience is most important. Totally wrong. Size doesn’t matter, activity does. You are better off having an intimate group of engaged followers that are constantly interacting with than having thousands of complacent followers that don’t. More followers and more traffic does not equal more money, you need the right people to engage with your business.

Mistake #3: Not Dedicating Time to All your Accounts 

Each social media account should have a fair share of your business effort attention. Avoid biting off more than you can chew. If you only have time for Facebook or Twitter, it’s okay. Just be sure to do all you can with those sites. Don’t start a Pinterest, Foursquare, or Tumblr if you don’t have the resources to maintain them.

Mistake #4: Talking About Your Business in Every Post

Vary up your posts so you’re not always talking about your business! Sometimes you have to think of your business as if it were a real person. Don’t be like those people who constantly talk about how awesome they are. The more you force information in your audiences faces, the least likely they are to respond.

Mistake #5: Grammar and Spelling Mistakes

Their is nothing atractive about speling and grammer mistakes. (That sentence alone was painful for me to write.) Double check and proofread your material before you send things out to into the internet. Not only will you look silly, but you could also harm your credibility.

Mistake #6: Not Tracking your Stats

Statistics are important in every marketing campaign. More and more social media networks offer analytics and reports to track your page views, post reads, shares, activities, and more. This is all valuable information because it tells you through data which posts your audiences respond best too so you can do more of them.

Mistake #7: Lacking an Online Personality

Social media gives your business the opportunity have a strong and unique voice. Let your hair down a little! Be open, insightful, funny – whatever you feel like your business should embody, do it!

Mistake #8: Not Engaging your Audience

Ask questions! Get Feedback! Start discussions! Outlets like Facebook and Twitter give you the chance that no other marketing channel offers: the opportunity to socialize and connect with your audience on a public and social level. Not only does this strengthen customer relationships, it also brings more activity to your business.

Mistake #9: Getting Defensive or Negative with Comments

Let’s face it, the internet is swimming with people. And unfortunately not all of them are going to be nice or agree with your business. Keep you cool and handle these comment gracefully. Remember, everything is public! It’s always better to be the bigger person in these situations.

Mistake #10: Giving up!

Building your social media up takes some time! Don’t give up. Stay Active. Be patient. Your efforts will pay of, just give it some time!

Mistakes are part of the learning process. If you find that you’re sheepishly guilty of a few of these, don’t sweat it! Just take this information and learn from it. Get out there and conquer the social media world!

Image source: 1

This article was written by Rona Cerillo, a mobile text campaign aficionado and marketing specialist for Trumpia, an SMS and multi-channel marketing service provider.

Comments

  1. Mark Morphew says

    Hi Mitz,

    Some good points there, I tend to disagree with point #2 I think size does matter if you have a Facebook Fanpage of 10 fans compared to 1,000 fans not only do you have more chance of you’re material being circulated, plus more chances to up-sell. I suppose it depends what field you are in and what you are marketing or promoting.

    Cheers,
    Mark
    Mark Morphew recently posted..Win a Copy of Rapid PHP Editor 2014

  2. neetikamanhas says

    Wonderful article.Content is very nicely written, content is very precise & informative.Thanks for sharing this article to all of us.

    • Senorita says

      Hello Mitz, whenever I visit your post, there is always something new to learn. So, once again thanks for sharing this very useful information with us. I liked the point: ‘Not Engaging your Audience’. Being active on social media channels is a must when it comes to business promotion. This helps in creating positive impression for your company by highlighting company’s areas of expertise.

  3. yogesh pant says

    yes i completely agree with most of the criteria which you have listed out there. But, I still find that not having a proper idea in mynd and not having enough patience are the two most prominent reasons for not getting what you have intended to get.
    Thus , it is highly advisable to be patient enough to earn reputation and social media as it is always a time consuming process.
    yogesh pant recently posted..Aurora: The facts about borealis and australis

  4. says

    Yes, the points you have mention are absolutely right. Social Media Sites are the best product advertisement now a days. Its the easiest way to reach your customers. Its good to having a small and loyal followers rather then having thousands of followers who don’t interact. And it makes others irritating if you talk about your business in every post.

  5. yogesh pant says

    after reading this post, i have come to the conclusion that it is not always the number of the friends or more clearly said the friend circle which is going to help to that extent. It is the likes which you share in these websites among the friends which is going to help immensely.
    also , an error free expression is also going to help you a lot.
    yogesh pant recently posted..Aurora: The facts about borealis and australis

  6. says

    Excellent article. I am really working at building my FB page and varying content, as I do with Twitter. I wish there was a key to getting people to engage. I put up items with choices (not related to my products) and they don’t pick 1, 2 or 3. Well, I’m going to continue asking questions and providing options and I suppose as my following grows and more people step into the pool, others will feel more comfortable doing so. Sometimes it feels like an echo – am I only talking to myself lol. I just hit 1000 FB fans so I’m very happy, I just wish they were more engaging and I’m trying.
    Jacqueline recently posted..Giveaway: Sterling Silver Threader Earrings with Citrine Briolette Beads

    • mitz says

      Yes it does sometimes feel like you are talking to yourself and I am not sure why FB fans are not more active. Sometimes if the right person likes your stuff then it goes viral…but who are these people with the engaged fans…not sure?

      I do have engagement to an extent but not what you would expect for the amount of fans I have. :)

  7. says

    A well-written post. Full of helpful information. There is no doubt that social media has been the place for product advertisement now a days. We can’t blame the businessmen for using social media in their schemes. But for those who are planning to indulge in social media marketing, its better if they read this article first so that they won’t commit the same mistakes like other did. Thanks for sharing this post.
    Farrell John Conejos recently posted..One Piece Vs Zombies

  8. says

    Social media serves as the excellent tool for promotion of any business. One must read the article to take care of commonly done mistakes.

  9. says

    Hi Mitz,

    Its good to see you here! Registering to a site then eventually jumping again to another site doing the same thing is also one of the most common mistakes in doing social media – You mention this to your post and I appreciate it. I just experienced this before and I am trying to correct my past mistakes. Thanks Mitz
    Margaux Allen recently posted..Dry Product Filling Machine Weigh and Fill System

  10. says

    One big myth I always hear about social media is that it’s not effective for business/driving traffic. This is clearly wrong as we can see social media is the quickest and easiest way to reach a large audience these days. Great post.

  11. says

    Hi Mitz,

    10 handcuffs even the most resolute entrepreneurs at times. Wanting to quit and then acting on the impulse stops many folks.

    Then the crowd returns to social media marketing. Back and forth. I have been there. Commit to working social sites daily. Be hungry. Know why you are working social sites and you will make an impact on these networks.

    Thanks Mitz!

    Ryan

    • mitz says

      For me all promotions are like that..the moment you stop doing them you feel the lull and the abandoned town starts to appear. Social is awesome if you keep it up. Of course when everything grows it gets easier. :) this is why I like big sites, lots of action, lots of followers. The snowball forms.
      mitz recently posted..SEOPressor 3 License Giveaway

  12. says

    Very Nice article. Though these are basic things that everyone is supposed to know and follow but its these that we so often miss or neglect and that’s what, i suppose, differentiates a good blogger from a great one! Thank you for this lovely piece of information.

  13. Lauren says

    ups I did these mistake on my Social media network. I didn’t ever thing about my these kind of basic mistakes. Well I learn about my mistakes so I will be careful now to avoid my mistakes.

  14. says

    I must confess I used to be one of those people who got carried away and had set up automated direct messages to users that follow me. But it only took me about a week to realise that this was not the right strategy and I stopped it.

  15. Gaurav Panwar says

    Yup ! i am agreed bro.
    The main thing which distract the readers is to talking about your business in every post. Because it looks like spamming on page. And the traffic goes to the useful content. Nobody wants to waste his time by clicking on the spam links.
    See how to provide some good external links, but not spamming.

  16. says

    Hi,

    I like your article. It seems really informative and attractive. I didn’t think about it. I think social media is good source for promoting our website!!

    Thanks!!

  17. santosh says

    nice post mitz with inspiring points,
    in blogging we have to be patient and active ,it takes time to building a network ,
    but never give up ,
    thnx..:-)

  18. Brandin Foster says

    Social Media is the new thing for world that will change every business,you have to understand it.You should know how it behaves and how should you act

  19. Paul says

    One more mistake which I feel is very important to add in this list is: People have this tendency to make use of ONLY social marketing sites, which I believe is not sufficient. Businessman should explore each facet of marketing sides including traditional. With the help of social marketing, networking and traditional marketing, businessman can have wide options to explore potential clients.

  20. says

    hello
    mitz
    really enjoyed the read after a long time …….It’s very important to have targeted audience who are interested to know what you say. Such audience helps you to reach out more relevant and interactive people.
    thnx for this nice share

  21. Sudipto says

    Social media sites really helps to promote our business and also helps to attracts new readers. By all the mistakes mentioned above its become difficult to get benefits from social media sites. We have to make sure that we are not doing these things. I really like the first point that we have to fixed our goal. Thanks for sharing these tips.
    Sudipto recently posted..How To Make Smart Home

  22. Richard says

    The main trouble I have is time. I did, after following advise sign up to quiet a few of these sites. But now only use Facebook. The others just get forgotten about. I guess its because I know how to use it. Its finding time to learn to use the others which is the problem
    Richard recently posted..Advice on Buying a New Car

  23. says

    Social media is a tough sell for dentists! We are looking for as many ideas
    as possible to get creative with using social media at our practice. So far,
    we’ve used it to promote giveaways (trips, ipads, etc), but one area it’s a
    struggle is just day to day engagement. Let’s face it, most people FEAR the
    dentist!

    Anyone with ideas, please let me know! I am new here and will be soaking up
    as much as I possibly can. Thanks for all your help, your insights, and for
    anything at all you can provide that might help.

    • mitz says

      I have had someone else ask me for tips to promote a dentist as they were stumped with the boring content and subject.. One way to get ideas is to join other pages and groups that are already successful. See what they do and where they are getting the most likes..:)
      mitz recently posted..Tips to Use Social Media to Promote Your Website

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