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Google Plus vs Facebook For Business – Who Wins?
Lately I have been testing the waters, comparing Google Plus social networking to Facebook for business and it seems that Google is very different. Of course I use Facebook extensively for both online and offline businesses but my paths are changing quickly. It may well depend on the business you are in as to which social network you decide to use.
Nobody can deny that Facebook has had a major impact on today’s business world especially since it has globalized the need for online marketing but with the rise of the Google social networking site, Google Plus, there has been a little bit of confusion on which of the two social network mediums are truly built to maximize a company’s online business presence. There are many reasons why the Google social networking site is catered more for business opportunities than its competitors and here is a quick discussion on how and why this rings true.
Google Has Heavy Artillery
The very first thing that anyone should consider when comparing the Google social network to other competitive social networks like Facebook and Twitter is that Google already owns the most powerful search engine used today and they also own the most widely used video hosting website as well, YouTube. Every online business today makes the effort to ensure that they rank high on Google’s search engine and this little detail can make or break whether a business will succeed or not and the same goes for companies utilizing the video marketing opportunities that YouTube offers. Google Plus utilizes both of these to their full potential since they are all owned by the same company.
There have been studies that have connoted that a Google Plus profile page for a company highly affects their personal business page on Google’s search engine page ranking system so why settle for any other social network when a Google Plus page will automatically give you a strong SEO advantage? Other social networks require you to continuously build links and to update your posts and links every so often but the Google social networking site will do it for you just by creating a profile page. This leads to a second advantage why the Google social networking site is perfect for businesses.
Google Plus is Easy
Google Plus is really easy to start. More than 70% of online users already have a registered Google email account and all it takes to create a Google Plus page is to hit the Google Plus tab on their control options on the very same page when they log in to their email. From there Google Plus guides them in a step by step process for them to complete their profile page. It is that quick and easy.
Google plus is must for anyone building a website or running a business period. I would always include Google Plus on my social media checklist.
The features that Google Plus has are stronger reasons for businesses to consider it as a strong online tool. Google Circles is an option that allows you to organize your contacts into different types of groups based on relationships and personal preferences. The Circles option allows you to keep track of how you relate to your contacts. The best thing about it is how it affects building traffic; your company profile page may only have a few hundred people connected to it but one contact in a Circle has over a few thousand contacts on their page and this one person can cause an automatic ripple effect in bringing in people to generate page traffic. This then leads to Google Hangouts and Huddle.
Unlike Facebook that uses a very plain instant messaging system on the bottom of the screen, the Google social networking site uses its own chat system that works very much like the professionally used and preferred Skype platform. Google Hangouts is generally a chat system that utilizes instant messaging and video chat between individuals and with groups through the aforementioned Google Circles feature. This gets even better with Google Huddle that is mimics Skype’s collaborative group chat sessions. This is a very important feature for online businesses because now they can opt to converse with clients through Google Plus where the client has instant access to basic information of the company on the profile page instead of having to request the client to get on Skype for a business meeting.
Facebook Says Leisure - Google Says Business
The features that the Google social networking site Google Plus are not the only things going for Google Plus. Other major factors affecting its standards as a medium for online businesses also reflect on its structure that contradicts a lot that Facebook had stood for.
A good example to give a clearer picture is how Facebook markets itself using a lot of social interactive activities and video games which utilize in-game currency for companies and users to generate profit but Google Plus goes several steps beyond to feature a more mature, business-oriented platform that is designed right from the start to be a “big boys” kind of social network that is professional in presentation as much as it is in function. Facebook, despite all its success, still presents itself as a hip trend for teenagers and the younger people while the Google social networking site presents itself as a major source for business and entrepreneurship.
Google = Less Clutter
There are still other reasons why the Google social networking site is much better for businesses. It is devoid of all the clutter that ruins Facebook’s interface since you can neatly organize what goes on your Google Stream (which works similarly to the Facebook Wall), you actually have stronger privacy controls like being able to control who can tag you on photos and videos, you have a single site to interact with so you can get Google Plus to chat with business associates and check your email at the same time, you don’t need to worry about SEO strategies because you are using a Google tool the moment you built your profile page and you are completely free of cluttering advertisements that plague other social networks.
Embedded from the Pardot Blog
If you investigate the Info-graphic above, you can see that the most popular brands on Google Plus are in fact a world away from what is popular on Facebook.
Facebook, Twitter and Google Plus all have their own thing going with completely different aspects to their structure. Where Facebook is a better medium for interaction with friends and Twitter as a strong means to build quick news updates with thousands of people via Tweets, the Google social networking site Google Plus is a definitive place for online businesses to maximize their online presence and to connect on a relative platform with thousands of clients while retaining all the simplicity and features of a great social network and email system.